M&A: The Sales Enablement Revenue Opportunity [Part 2]
PartnerTap
JUNE 23, 2021
Whether your company has acquired three companies, or 300 companies, you know how hard it is to get sales teams working and selling together. Many acquisitions fail to generate the expected revenue growth because they can’t operationalize a joint sales motion. But if you can get this right – then you can identify net new accounts to sell to, accelerate cross-sell revenue growth, shorten your sales cycle, and increase consumption of your services.
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