Tue.Nov 24, 2020

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List Cleansing in 2020

Chameleon Sales

The last eight months have transformed the business landscape. Over ten million workers have lost their job and more may soon find themselves unemployed. The impact of COVID-19 has not only impacted the lives of people who have lost their job, it impacts your organization’s email and contact distribution list. However, there are some actions you can take to improve your market position in the coming months.

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2021 Event Catering Trends

ITA Group

2021 Event Catering Trends. Above: Attendees try self-serve sous vide food station. It’s probably fair to say that 2020 has been a tough year for most of us. It’s been filled with uncertainty and changes to the fundamental routines that we’ve built for ourselves. For the event catering industry, it was our most challenging time to date. Most major events have been postponed or cancelled through the spring of 2021, which is why thoughtful contemplation about the future of our industry will not on

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“Too Elevated”: Raf Simons’s Troubled Stint at Calvin Klein

INSEAD Knowledge

A short-lived partnership between the sprawling American brand and the celebrated Belgian designer highlights the importance of fit in all its forms.

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How Amir Karmali Resurrected 40 Partners to Rebuild Marketcircle's Partnerships Program

Crossbeam Blog

If you’ve just joined a tech company as their new Head of Partnerships, congrats!

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Effectively Manage Strategic Partnerships

Aepiphanni

There can be strength in numbers, and successful business partnerships and strategic alliances are a testament to this. Studies show that corporate alliances increase by 25% every year, but what makes such a venture attractive in the first place? The same study reveals that alliances account for nearly a third of a business’ revenue and value.

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How to Effectively Manage Strategic Partnerships

Aepiphanni

There can be strength in numbers, and successful business partnerships and strategic alliances are a testament to this. Studies show that corporate alliances increase by 25% every year, but what makes such a venture attractive in the first place? The same study reveals that alliances account for nearly a third of a business’ revenue and value. As this article on Mckinsey has put it, partnerships can be a huge factor in helping companies a) gain access to untapped markets and channels, b) allow t

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Impartner Announces Live 3D Virtual Summit Featuring Top Channel Analysts Jay McBain and Maria Chien

Impartner

Impartner Announces Live 3D Virtual Summit Featuring Top Channel Analysts […].

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Understanding the Latest SaaS Certification Policies for Azure Marketplace

Tackle.io

As of October 2020, a recently revised policy went into effect for all SaaS offers in Azure Marketplace and AppSource, detailing integration requirements with Azure Active Directory (AAD) SSO in the subscription purchase and activation process. The policy change was announced in July 2020 and is applicable to transactable SaaS offers across the Microsoft commercial marketplace. .