Trust or Control? “My CEO Wants a Joint Venture”
Peter Simoons
JUNE 20, 2021
“ My CEO wants a Joint Venture ” is one of many quotes (or similar) that I often hear when in conversations with potential clients. The desire for this form of partnership is mostly driven by the desire to maintain control in a collaboration. In a joint venture, the CEO wants the majority stake and thus tries to minimise risk by keeping control over the partnership.
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