Wed.Apr 27, 2022

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Startup Essentials: Making the Most of AWS Marketplace

Tackle.io

Today’s software buyers have made one thing abundantly clear: They want to purchase through Cloud Marketplaces. In fact, Tackle’s 2021 State of Cloud Marketplaces Report indicates that 83% of software buyers are likely or extremely likely to purchase through the Marketplace in the future. That means that it’s a good idea for any early-stage software startup to make the Marketplace a key element of its go-to-market strategy.

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Lessons From a Cross-Racial Team About Building Belonging

Board Source

As nonprofit consultants, we’ve found the need for board guidance and support with regards to Diversity, Equity, Inclusion, and Belonging (DEIB) has been steadily growing over the years. When it comes to this important work, we know that just diversity , or recruiting board members from different racial backgrounds alone, is not enough. Boards of historically white-led organizations must do more to intentionally work to build diversity, equity, inclusion, and belonging into board culture.

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Tackle Customer Product Feedback

Tackle.io

Hello Cloud Marketplace Community! My name is Nathan Bobbin and I have recently joined Tackle to lead our product team. Over the course of my career running SaaS product teams and leading a Startup Accelerator, I have developed a true passion for establishing strong customer feedback loops. As an advisor to many early-stage tech companies, I focused on helping them understand the value and necessity of customer and market feedback.

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impact.com Announces Secondary Investment from W Capital and Providence Public of Approximately $100 Million

Impact

NEW YORK, Apr 27, 2022 — impact.com , the leading partnership management platform, announced today a strategic secondary investment of approximately $100 million from W Capital Partners (“W Capital”) and Providence Public. The impact.com platform provides partnership management for more than 2,000 brands, enabling publishers, brands, and agencies to aggregate, orchestrate, and optimize partnerships — with traditional affiliate rewards publishers, influencers and creators, commerce content

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Startup Essentials: Making the Most of AWS Marketplace

Tackle.io

Today’s software buyers have made one thing abundantly clear: They want to purchase through Cloud Marketplaces. In fact, Tackle’s 2021 State of Cloud Marketplaces Report indicates that 83% of software buyers are likely or extremely likely to purchase through the Marketplace in the future. That means that it’s a good idea for any early-stage software startup to make the Marketplace a key element of its go-to-market strategy.

Credit 52