Tue.May 10, 2022

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3 Expert Tips on Building a Successful Partner Channel

Magnetrix

Listen to the podcast with guest speaker: Hans Peter Bech of TBK Consult. Aired on May 10, 2022. Table of contents: Introduction. Mapping out a channel strategy: how it impacts the success of the channel. Channel-friendly products. Attracting channel partners. Planning for a successful channel: the biggest misconception. In the beginning, vendors need partners more than partners need vendors.

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What It Means to Lead in a Multipolar World

INSEAD Knowledge

By overcoming our fears and creating a brave space for dialogue, we can relate and lead better in the new multipolar world.

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Robin Joffe Appointed as Partner-Managing Director of Frost & Sullivan Middle East, Africa, and South Asia

Frost & Sullivan

Dubai, UAE, May 10, 2022 – With an aim to better serve an increasingly strategic customer segment, Frost & Sullivan has appointed Robin Joffe as Partner-Managing Director of its Middle East, Africa, and South Asia (MEASA) operations. He brings over 25 years of international business experience in market entry across Asia, the United States, and Europe.

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How to Boost MSP and MSSP Margins

Channel Insider

Margins are usually pretty tight in the managed services space. Not grocery store-bad, but still pretty tight. Michael Hanauer, Vice President of Managed XDR Sales & Marketing at Barracuda MSP, has heard that average margins hover around 8%. Clearly, that leaves plenty of room for improvement. Anything that can boost margins without requiring heavy investment has great potential value for both managed service providers (MSPs) and managed security service providers (MSSPs).

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Networking Best Picks — May 2022 — Baltimore, DC & NVA

Dinkel Business Development

The Spring networking season is in full swing so there are a lot of good events to attend this month. We're starting to see less and less virtual events as it gets warmer but don't forget about them. There are a lot of educational opportunities out there that I don't list here but are available. Any questions, just ask! WEEK OF MAY 9 Tuesday, 5/10 - In-Person - Pacesetters Open Networking - State of the Region Panel Discussion - Time: 6:00pm - 8:30pm - Venue: Hunt Valley Country Club - Cost: $40

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Why Your Referral Strategy Is So Important to Building Your Business

Dinkel Business Development

The concept of gaining new business through referrals is familiar to all of us, but it’s possible that your referral strategy could use some optimization. After all, referrals will always be among the most promising sources of new leads for businesses of any type. Whether your referrals are coming from individuals in your network or strong online reviews, it’s critical to ensure your referral marketing strategy is optimized for quality lead generation. 3 Reasons to Reevaluate Your Referral Marke

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Co-selling 101 for Startups: Stand Out In A Crowded Field

Tackle.io

Cloud Marketplaces offer an incredible opportunity for startups to close impressive deals, and to do so quickly and efficiently. And through co-selling – a strategic sales alignment between Independent Software Vendors (ISVs) and Cloud Providers (CPs) – startups can build serious traction. What exactly is co-selling? In a nutshell, it’s a collaborative partnership between the ISV and the CP to help promote Cloud Marketplace commerce and accelerate sales within the Marketplace (i.e.

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Embracing Change: Why Every Business Needs an Organizational Change Management Strategy

Aepiphanni

If nothing else, the past two years should have taught us that change is inevitable. In the wake of the pandemic, the world had to adapt within a moment’s notice. Without necessarily planning for it, many companies implemented new models for working from home and business continuity. While most organizations and people embraced this change […].

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Co-selling 101 for Startups: Stand Out In A Crowded Field

Tackle.io

Cloud Marketplaces offer an incredible opportunity for startups to close impressive deals, and to do so quickly and efficiently. And through co-selling – a strategic sales alignment between Independent Software Vendors (ISVs) and Cloud Providers (CPs) – startups can build serious traction. . What exactly is co-selling? In a nutshell, it’s a collaborative partnership between the ISV and the CSP to help promote Cloud Marketplace commerce and accelerate sales within the Marketplace (i.e.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Reflections on the GO Circular Conference and New Recycling Initiatives

Frost & Sullivan

First, it was clear that, despite the commercialisation of new technologies, there is still a significant gap, especially if we want to reach the sustainability goals set for 2050. One of the other options to close this gap is to change consumer behaviour and reduce plastic consumption. In some cases, this is feasible and even desirable. But in other cases, it could mean sacrificing something (a piece of packaging, for example) that actually does an important job, like reducing food waste.

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Five ways the corporate agenda has changed in 2022

Remarkable Partnerships

On the 26 th March, 2020, everything changed. In response to the growing coronavirus pandemic, the United Kingdom entered the first of three national lockdowns. Overnight, the corporate agenda changed. Business leaders were immediately struggling with questions of supply chains, working from home and responding to the crisis. In 2022, we find ourselves facing new problems.

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Lenses of Alliance Team-Building, From Vision to Retention: Vantage Video

Vantage Partners

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impact.com appoints Mike Head as CRO and Jenna Mills as Director, Public Relations, promotes Cristy Ebert Garcia to Chief Marketing Officer

Impact

The partnership management platform leader’s US appointments are designed to underpin the company’s next phase of growth. London UK 10 MAY 2022: ?? impact.com , the leading partnership management platform, has announced the appointment of Mike Head as Chief Revenue Officer (CRO) and Jenna Mills as Director, Public Relations, having also promoted Cristy Ebert Garcia to Chief Marketing Officer.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.