6 mistakes publishers make with UTM tracking (and how to fix them)
Impact
OCTOBER 28, 2022
Understanding your primary sources of web traffic is essential for growing your audience, measuring campaign success, and, ultimately, increasing revenue. But managing this data is often easier said than done. If you drive traffic to your website to generate affiliate sales, you’ve probably at least heard of Urchin Tracking Modules (UTMs). UTMs are everywhere, but there’s often confusion about how to apply them correctly — and this confusion can create barriers to unifying your data.
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