5 key consumer trends driving retail and shopping in 2024
Impact
AUGUST 8, 2024
In this year’s mid-year analysis, the impact.com data science team uncovered that people made more purchases in the retail and shopping vertical during the first half of 2024 compared to the same period in 2023. This increased spend persisted despite lingering concerns about inflation and when interest rates will drop. As partnership marketers, it’s crucial to understand why consumers are spending strategically and what inspires them to hit “buy.
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