Why Your Partner Planning Process May be a Train Wreck & How to Get Back on Track
Successful Channels
JUNE 27, 2018
Why do partners dread business planning with their vendor teams? Because it is one of the most unsatisfactory, waste-of-time activities they participate in every year. Typically, the only part of joint business planning that is “joint” is done with a vendor channel account manager. Ninety percent of the value of most partner business planning processes goes one way – from the partner the vendor.
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