Successful Channels

DECEMBER 31, 2019

Like chocolate and peanut butter or caramel and sea salt, your partnerships can be the best and the most complementary relationships possible. Imagine if all your channel partnerships were 1+1=5 where both parties win all the time. This is not as elusive as you may think. All your partnerships can be as good as donuts and coffee, or any of these examples above if both parties are committed to each other’s success.

Channel management 52

Channel management Successful channels Ecosystems 52

Successful Channels

DECEMBER 31, 2019

One of the biggest fears of a channel executive is making investment decisions with incomplete information on activities with uncertain forecasted outcomes. It is particularly anxiety producing to invest in marketing or sales actions, where the supplier marketer has little control over how it is planned, executed or measured. Channel executives today are being measured on the return they can generate on all channel investments and need more certainty in the way this process is managed.

Successful channels 52

Successful channels Channel management 52

Successful Channels

DECEMBER 31, 2019

I have been looking for inspiration on the “how-to” process for building deeper channel partnerships. Specifically, I am looking for what producers (i.e., manufacturers, software companies, etc.) can do to build stronger and more committed partnerships for their channel. I decided to look at what great thinkers from today and before having had to say about how to build lasting collaborations.

Business partnerships 52

Business partnerships Channels and alliances Channel strategies Successful channels 52

Successful Channels

DECEMBER 31, 2019

Consolidated Channel Dashboards are as Rare as Some of the Greatest World Treasures: Channel executives have been searching for solutions to provide comprehensive dashboards for their partners and channel managers for many years unsuccessfully. The promise of a single place to monitor, manage and measure all elements of a channel program has been simply unattainable.

Channel management 52

Channel management Successful channels Construction Partnership management 52

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