Fri.Sep 18, 2020

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The Partner/Channel Manager Role—and How It's Changed In The Last 10 Years

CoSell

Curious how the partner/manager role is changing? Recently, clients are sharing stories of their experiences about this shift. The role used to be focused on enabling partners to be better prepared to sell independently. Yet, over the years, this role seems to be morphing. These days, we’re hearing how many partner/channel managers feel pressure to drive sales directly.