Thu.May 27, 2021

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The Art of Building Trust With Your Channel Partners

CoSell

In a recent Accenture report, B2B companies are finding that trust is the most important success factor for ecosystems. Yet, it is the least appreciated or valued aspect of success. The experts at Accenture are clear in stating the problem and the potential solution. The problem: “When Trust is Gone, Everything is Gone.” This is true of all human relationships.

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Complimentary access! SiriusDecisions Channel Marketing Strategies Research Brief: Measuring the Success of Partner Marketing Enablement

Mindmatrix

B-to-b suppliers often struggle to determine whether their partners’ marketing efforts have hit the mark. A formal effort to enable partner marketing must include metrics for gauging progress. Measuring the success of partner marketing enables suppliers to identify and address competency and performance gaps. Learn more in this SiriusDecisions Research Brief.

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Time to Activate: How to Leverage Your Customer Data

ITA Group

Time to Activate: How to Leverage Your Customer Data. In a previous post about leveraging customer data , we talked about starting with the end in mind. How do you plan on using the data you’ve collected? Below, I've listed just a few of the ways you could start to leverage data to amplify your bottom-line results (but as mentioned in the previous post this list is by no means exhaustive).

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Why All Companies Need A Vivid Vision

COO Alliance

A Vivid Vision is vital for any great company and great COO no matter how big or small. A vision statement or mission statement isn’t good enough. Now is the time to learn to create a Vivid Vision and implement it into your company. This blog is here to teach you why. But First, What is a Vivid Vision? Put simply, a Vivid Vision is a document that describes what the leaders of a company envision for their company’s future and how they’ll get there.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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MarketSource Employee Spotlight: Tarrance Aaron

Market Source Inc

District Manager Tarrance Aaron’s “serving others” mindset has served his career and made a great impact on his 32-person team as well. Read his story. The post MarketSource Employee Spotlight: Tarrance Aaron appeared first on MarketSource.

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What Every IT Vendor Needs to Know about MSPs in 2021

ForzaDash

The MSP ecosystem is growing by the minute as the world takes some significant turns in 2021. IT Vendor and MSP communities undergo changes and developments that show a much brighter and promising future ahead. What exactly are the updates in this ever-growing ecosystem that IT vendors should know about? Are you in the right industry for your IT business as you try to achieve your business goals and objectives?

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Poly Commended by Frost & Sullivan for Its Blackwire 8225 Corded UC Headsets Series

Frost & Sullivan

SANTA CLARA, Calif. — May 27, 2021 — Based on its recent analysis of the global corded UC headset market, Frost & Sullivan recognizes Poly with the 2021 Global Product Leadership Award for its novel Blackwire 8225 corded UC headset. This series of headsets is designed to elevate the user experience by providing superior audio delivery and excellent microphone pick-up with all-day comfort.

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Jain Group Selects CGS BlueCherry® Solutions to Enhance Its Supply Chain Processes to Support Ambitious Growth Plans

CGS

05/27/2021. New York, NY – May 27, 2021 – CGS, a global provider of business applications, enterprise learning and outsourcing services, today announced that Jain Group, the baby and childrenswear manufacturer and license holders headquartered in the U.K., selected BlueCherry® Enterprise Suite of solutions, including Enterprise Resource Planning (ERP), BlueCherry Next Product Lifecycle Management (PLM), B2B eCommerce and Business Intelligence (BI).

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GROWING FASTER WITH MARKETING TACTICS

PSMJ Resources Blog

What are A/E firms that are growing the fastest doing differently? “Firms that embraced more of the online marketing strategies really caught the wind very quickly in our industry,” says Karl Feldman, partner at Hinge Marketing based in Reston, VA.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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6 Top Tips for Running a Successful Channel Incentives Program

Channel Incentive Best Practices

Vendor partner bases vary in size and complexity, from tens of partners to thousands, and from running a single incentive program to multiple programs at one time. There can be many moving parts, which means it is impossible to apply a one-size-fits-all approach to incentives. So how do you, as a vendor, go about successfully executing a channel incentives program?