Hotels and OTAs: Frenemies, Coexistence, A Marriage of Convenience
TRG Blog
JANUARY 27, 2021
A new study conducted by Expedia Group in a partnership with global research firm BVA BDRC examines the contribution of OTAs to the travel and tourism industry, specifically the US market, reports that hotel bookings via OTAs will continue to rise even after the pandemic 12. The study also stated travellers stay more nights, spend more on-property, and generate more revenue for local communities compared to direct hotel bookers.
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