Tue.Nov 08, 2022

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You Know Nothing of Association Strategy Jon Snow

Partners Preceptors

You Know Nothing of Association Strategy Jon Snow By Vice President Rachel Luoma, MS, CAE One of my association clients is going through the strategic planning process with Lowell Aplebaum of Vista Cova. As I have worked with associations for over 15 years, I have facilitated strategic planning meetings before. I thought I knew a great deal about the strategic planning process.

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Frost & Sullivan Recognizes Spectrum Enterprise as the Customer Value Leader in the United States Business Carrier Ethernet Services Industry

Frost & Sullivan

SAN ANTONIO, TX – November 8, 2022 – Frost & Sullivan has recognized Spectrum Enterprise with the 2021 US Business Carrier Ethernet Services Customer Value Leadership Award. Organizations often want to combine software-defined wide-area network (SD-WAN) technology with carrier Ethernet-built WAN to securely connect an expanded number of locations nationwide, and Spectrum Enterprise is successfully supporting this hybrid networking trend by integrating its managed SD-WAN offering with traditi

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Considering Charitable Giving? 4 of Our Favorite Charities in New Hampshire (And Surrounding Areas)

Chameleon Sales

As the holidays approach, we’ve got giving back on the mind here at Chameleon Group! We thought it the perfect time to spread the spirit of giving with fellow caring businesses by sharing four of our favorite charities in New Hampshire that we’ll be supporting this season. The best part is that companies can give back in many ways, including donations, volunteering, in-kind support, and partnerships to help spread the charity’s mission.

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Ascom Applauded by Frost & Sullivan for Improving Hospital Medical Device Workflows with Its MDI Platform

Frost & Sullivan

SAN ANTONIO, TX. – Nov. 8, 2022 – Frost & Sullivan recently analyzed the global medical devices connectivity industry and, based on its research findings, recognizes Ascom with the 2022 Global Medical Devices Connectivity Technology Innovation Leadership Award. The company provides a vendor-neutral Medical Device Integration (MDI) platform that adapts to and integrates with any vendor’s bedside medical device through a variety of interfaces to collect data and events.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to measure your affiliate or partnership program incrementality

Impact

It’s the eternal question for any marketer: is this campaign making an impact? Like retailer, John Wanamaker said a century ago, “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”. Even with all the data available today, determining whether you’re converting customers or preaching to the converted remains challenging.

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