April, 2022

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6 Buyer Journey Trends Changing How We Partner

Partner Path

The digital age (furthered by the pandemic) ushered in a new model where a customer defines their own buying journey. This journey is typically non-linear and heavily reliant on digital interactions. Since the internet allows a customer to find information about products, pricing, reviews, and expected costs themselves, the value channel partners provide has shifted.

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A Positive Mindset: What Opportunities Can It Bring You??

Peter Simoons

As a coach I often talk to people on a one-to-one basis about their role in business or in their alliances or in their career. I always see a solution for the challenges my clients face. You might wonder if I am suffering slightly from a form of “professional deformity” or if it is simply a matter of having a positive mindset? I tend to opt for the latter!

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Raising the bar

Stellar Partnerships

Have you ever seen a barrister in action? Below the antiquated gown and scratchy wig, there is a magician at work. One of the features of our legal system is that a barrister can work on a wide range of cases. One day they’ll be prosecuting a drug trafficker and the next they’ll be negotiating a celebrity marriage break up. They are ‘learned in the law’ but can’t possibly be experts in every subject.

Legal 130
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ASKING QUALITY QUESTIONS

Be Partner Ready

You’ve heard it before: “the quality of your life is determined by the quality of the questions you ask” The non-profit sector is amidst an exciting evolution (in part due to the pandemic) causing changemakers to ask questions – many of them challenging. When we ask the right – or better – questions, we increase the chances of getting a better answer, and outcome.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Lessons From a Cross-Racial Team About Building Belonging

Board Source

As nonprofit consultants, we’ve found the need for board guidance and support with regards to Diversity, Equity, Inclusion, and Belonging (DEIB) has been steadily growing over the years. When it comes to this important work, we know that just diversity , or recruiting board members from different racial backgrounds alone, is not enough. Boards of historically white-led organizations must do more to intentionally work to build diversity, equity, inclusion, and belonging into board culture.

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More Trending

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Organizations That Encourage Data Sharing with Partners Will Generate Three Times more Revenue than Their Peers

PartnerTap

Most companies still subscribe to a culture of data secrecy and protection which prevents them from reaching their full growth potential with their partners. The businesses that can shift to a culture of data-sharing with partners will outpace their competitors year over year. According to Gartner , “data and analytics leaders who share data externally generate three times more measurable economic benefit than those who do not.”.

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IEEE Industry Standards and Technology Organization Announces New Board Member

ISTO / IEEE

PISCATAWAY, NJ 5 April 2022 – The IEEE Industry Standards and Technology Organization (ISTO), an International Federation of leading industry groups and consortia dedicated to the advancement of standardized technologies for the benefit of industry, today announces that new Board member Heather Meeker, has been elected to the ISTO Board effective 1 January 2022 and will serve until 31 December 2023.

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The power of storytelling

Stellar Partnerships

When I was a little girl there was a TV series in the UK called Jackanory. It ran for no more than 15 mins in the afternoon during the kids’ shows. It was a simple format with a presenter sitting on a chair reading a book to camera. For a little while each day we were transported to different lands, had new adventures and met new characters. It started a lifelong love of books among many children and Jackanory became a much-loved icon of British TV.

Banking 130
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WHY ASK WHY?

Be Partner Ready

There’s just three little letters that make up a big and important word: WHY. I became intimately acquainted with the word WHY during the early 1990s. In the midst of a messy relationship break-up, I’d sing the Annie Lennox song ‘Why’ through tears day and night. If you don’t know the song check it out, it’s a stunner.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Climate Change Gets Up Close and Personal for Board Members

INSEAD Knowledge

Shell’s directors are the first to face legal action for mismanaging climate risk. Two new INSEAD reports offer advice to board members seeking to avoid the same fate.

Legal 131
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Why Unlearning is Your Workforce Multiplier

Thinkers 50

As leaders pivot to remote and hybrid work models, humans and machines, workforce ecosystems and talent marketplaces, there is fear and excitement but is enough being done to unlearn ‘the always done ways’? Hack Future Lab founder and MIT Entrepreneur Mentor Terence Mauri argues that now is the time for leaders to reframe their leadership narratives for a restless and accelerating future and that as the world evolves faster, there’s a lot we need to unlearn.

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Channeltivity Completes First SOC 2 Audit with No Exceptions

Chaneltivity

We are excited to announce that Channeltivity has successfully completed a System and Organization Controls (SOC) 2 Type I audit for our hosted partner relationship management (PRM) platform. This rigorous, independent assessment of internal security controls validates Channeltivity’s dedication and adherence to the highest standards for security. Maintaining best practices around data security, data protection, and compliance has been part of Channeltivity’s culture from the very beginning.

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The future for growth opportunities in the world’s autonomous shared mobility market is huge – we look at the reason why

Frost & Sullivan

In the world’s major cities, policies are being put into place to make it difficult and expensive to own a car – so autonomous shared vehicles will be the future. What is autonomous mobility? Autonomous mobility is a term that refers to the use of technology to enable vehicles to operate without the need for a human driver. The world’s market for autonomous mobility in 2021 was around $27 million, and will reach $92 billion in 2035, says Frost & Sullivan.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Rise of the JEDI

Stellar Partnerships

I had a ‘feeling my age’ moment last month. I talked about seeing the first Star Wars movies as a kid, and the thrill of the big screen experience. The young woman I was meeting with said she wasn’t born when the Star Wars movies launched and was barely out of nappies when the prequel trilogy came along. I felt positively prehistoric. Star Wars came from a time when the baddies wore black, the good guys wore white- and everyone could tell the difference.

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A Day in the Life of a Solutions Consultant at Planview

Planview Blog

Someone once wisely said: “Always look at the solution, not the problem. Learn to focus on what will give results.” – Anonymous. In life, we sometimes face obstacles. But with a creative mindset you can find a solution! Well, the same thing can be said in the business world. Luckily, when companies face challenges and look for a solution to reach business goals, there are Solutions Consultants to hold our hands throughout the journey.

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Stop Labelling Negotiations as Win-Win or Win-Lose

INSEAD Knowledge

Too many people have an either naïve or fatalist view of these terms, which have become so misunderstood that we should perhaps even discard them.

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Sustained Inclusion Requires Inclusive Leadership, Decision-making and Culture

Thinkers 50

By Simon Haigh. Introduction. Growth requires innovation, which in turn requires diversity, which then in turn requires inclusion. More specifically, diversity, equity and inclusion (DEI) initiatives provide organizations with at least 3 tangible benefits: Serving their local communities & being socially responsible — true DEI increases an organisation’s ability and capacity to serve people who have different experiences or backgrounds and expectations; Increasing innovation — Increased cre

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Diary of a Shopify merchant: How to scale your affiliate partnership program

Impact

Ever wonder how Shopify merchants — like the stylish tumbler brand Corkcicle — increase revenue and create sustainable affiliate partnerships? Well, there’s a recipe for their success. But how can you use this recipe to integrate a successful affiliate program with your marketing strategy? The proof is in the pudding: affiliate marketing offers high rates of customer acquisition and revenue growth.

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Need for Infrastructure Resilience and Efficiency Fueling Demand for Digital Water Solutions, Finds Frost & Sullivan

Frost & Sullivan

San Antonio – April 27, 2022 – According to Frost & Sullivan’s new analysis, the increasing focus on enhancing resource efficiency and overall system resilience is driving demand for digital water solutions. In addition, emerging digital solutions such as digital twins (DT) that focus on networks and treatment facilities are expected to witness high double-digit growth in the next five years.

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Stop pitching, start fishing

Stellar Partnerships

At his inauguration, US President John F Kennedy made an impassioned speech to his fellow Americans. “Ask not what your country can do for you; ask what you can do for your country”. He put forth an ambitious vision of change and renewal. He didn’t tell the audience he had a gold, silver and bronze version of programs and ask them to choose one. I spoke recently to the former marketing manager at a well-known chocolate company.

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The Path Toward Building an Extraordinary Business

Aepiphanni

What is required of an extraordinary leader on the path to building a successful, extraordinary business? Is it as simple as writing down your vision, hiring some high-performing employees, and working hard to achieve your goals? In a perfect world, that probably would be enough. Unfortunately, life happens, and more often than not, you will […].

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Creating People-Centric International Organisations With AI

INSEAD Knowledge

The United Nations is both a fascinating playground for artificial intelligence applications and a showcase of AI implementation problems and solutions.

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The changing role of corporate functions – from administrative backwater to trusted advisor, decision-maker, and candidate for CEO

Thinkers 50

In many companies, corporate functions are still viewed as managerial backwater. While business unit leaders or heads of regions, given their profit and loss responsibility, are viewed as the main decision makers. HR, Legal, Procurement, Supply Chain, and even the Finance function are often viewed as mostly administrative, and their heads have limited voice in strategic decisions.

Finance 98
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Selling Your First Franchise: How to Respond to Franchise Inquiries

Internicola Law Firm

Are you a new franchisor wondering what it takes to sell a franchise? Read on to learn how to respond to franchise inquiries and develop a sales process that works. For startup franchisors, responding to franchise inquiries the right way is a critical part of scaling your business. It can mean the difference between closing a sale or losing one – especially when it comes to working with franchise brokers in the future.

Legal 98
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Enterprise Security Concerns Drive Global Demand for Fraud Detection & Prevention Solutions

Frost & Sullivan

San Antonio – April 13, 2022 – Frost & Sullivan’s recent analysis finds that enterprises’ increasing need to detect and prevent fraudulent activities on the internet is accelerating the global fraud detection & prevention (FDP) market. FDP solutions leverage identification and authentication technologies to identify potentially fraudulent actions and help organizations investigate suspicious behaviors and inconsistent data elements, keeping organizations safe from financial and reputatio

Banking 98
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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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How Employers Can Foster Belonging in the Workplace

ITA Group

How Employers Can Foster Belonging in the Workplace. Having a sense of belonging is a basic human need like food, water and shelter. It’s an intrinsic motivator that pushes people to be involved in their environment—including their work environment. According to Deloitte, 79% of organizations agree fostering a sense of belonging in the workforce is important for their success , but only 13% say they’re ready to address the trend.

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How Organizations are Successfully Evolving into the Remote Working Culture

Aepiphanni

Working remotely is a concept that is here to stay. To paraphrase Austin Allison in his article, “Five Pillars of Creating a World-Class Remote Culture” in Inc. magazine, A whopping 83% of the employees surveyed said that the shift to working remotely has been a boon to companies, 54% of employees say they wish to […].

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How Family-Work Conflict Keeps Us Glued to Our Mobile Phones

INSEAD Knowledge

Torn between family obligations and work, many people can’t resist working on their phones after hours, creating a downward spiral for their well-being and home life.

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