December, 2022

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Building an Alliance Program From the Ground Up

Vantage Partners

Building an Alliance Program From the Ground Up. The right people, processes, and technology – and alignment with C-Suite objectives – will help you get it done.

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Would Interim or Contractor Alliance Management Work for Your Company?

Peter Simoons

A few years ago, a client approached me asking if I could step in for a newly-hired alliance manager who was desperately needed in the business, but not yet available to make the move. The assignment was originally planned to last for just three months, however, due to unexpected changes in the new alliance manager’s availability it lasted much longer!

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Don't Say the R Word

Partner Path

It’s like in the Harry Potter books, where they refer to the main antagonist as “he-who-must-not-be-named.” As if just saying Voldemort out loud would conjure his presence. No one wants to say the word recession lest they make it a reality. Instead, I’ve heard “economic headwinds” and “a really tough market” with regularity. However, not calling it a recession doesn’t mean we don’t feel the effects of tighter budgets, pressure to produce revenue and a renewed focus on profitability.

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How Important is an Alliance Manager for the Success of a Partnership?

Peter Simoons

How important is a conductor’s role for an orchestra to play in tune? How essential is oil to run an engine? How crucial is the role of a bus driver for managing a bus route’s schedule? Those are all questions with an obvious answer, aren’t they? There is a similar question around alliance management: How important is an alliance manager for the success of a partnership?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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FinTech Ecosystem and Opportunities

Vantage Partners

FinTech has burst on the scene and ever since, the pace of change has not slowed down. Vantage Partners, in collaboration with BAI, has developed a timely report on the role of FinTech in financial services, the various business models at play, and how the financial services industry will evolve (competitively and collaboratively) in the face of these new entrants.

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More Trending

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Our 12 Christmas wishes

Stellar Partnerships

1. May your Christmas be filled with laughter, love, and plenty of chocolate. 2. We hope your Christmas dinner is delicious and disaster-free. 3. May your corporate partners be full of compassion and generosity. 4. Please dodge both Covid and toxic family members as well as you can. 5. May we all rediscover the joy and beauty of nature and make greater efforts to preserve it for future generations. 6.

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MEET THE HUMANS BEHIND BEPARTNERREADY.COM®: TYRONE

Be Partner Ready

Back in 2019, Hailey was burned out from running a small business for 24 years. Her husband Tyrone – and rock of 19 years – was concerned. The vibrant, funny woman he’d met all those years ago was depressed, despite having built over 50 partnerships investing over $40 into charities, she felt like a failure. One day, his wife came back from the shops with a glint in her eye.

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Space Systems MOSA Interface Standards Alliance Announces Formation for Standards Development

ISTO / IEEE

Space Systems MOSA Interface Standards Alliance Announces Formation for Standards Development. Unifying the development of Standards that promote and enable standardized space system interfaces toward the achievement of plug-and-play interoperability. PISCATAWAY, NJ 8 DECEMBER 2022 : The IEEE Industry Standards and Technology Organization (ISTO), an international federation of leading groups and consortia dedicated to the advancement of standardized technologies for the benefit of industry, to

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How Important is an Alliance Manager for the Success of a Partnership?

Peter Simoons

How important is a conductor’s role for an orchestra to play in tune? How essential is oil to run an engine? How crucial is the role of a bus driver for managing a bus route’s schedule? Those are all questions with an obvious answer, aren’t they? There is a similar question around alliance management: How important is an alliance manager for the success of a partnership?

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Managing in an Unimaginable World

INSEAD Knowledge

Every so often businesses face shocks that have unknown and unpredictable implications for the future performance of their existing strategy and business model. In an increasingly global world, the repercussions of a significant shock – such as the Covid-19 pandemic – simply cannot be imagined. When the virus first started circulating, nobody could begin to fathom all the ways in which it would impact their businesses and personal lives.

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Movers & Shakers Interview with Keri Gilder, Chief Executive Officer of Colt Technology Services

Frost & Sullivan

Keri Gilder, CEO of Colt Technology Services, is one of only a handful of women leading a global telecoms company. Named CEO of the year at the World Communications Awards and a leader that “has the ability to move mountains” by the Global Telecoms Women’s Network, Keri’s passion is changing the industry. At Colt, Keri is committed to transforming the company from its legacy as City of London Telecom to a digital infrastructure business delivering extraordinary connections.

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Imploding sports sponsorships: 3 lessons

Stellar Partnerships

There is something very interesting going on in sports sponsorships this year. Unless you’ve banned yourself from all media in Australia, you would have heard about Hancock Prospecting pulling its funding of Netball Australia. Donnel Wallam expressed her concern about wearing a uniform with the Hancock Prospecting logo. Why? Because of comments made by Gina Rinehart’s father in the 80’s.

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FinTech Ecosystem and Opportunities

Vantage Partners

FinTech has burst on the scene and ever since, the pace of change has not slowed down. Vantage Partners, in collaboration with BAI, has developed a timely report on the role of FinTech in financial services, the various business models at play, and how the financial services industry will evolve (competitively and collaboratively) in the face of these new entrants.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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CenterPoint's December Newsletter!

CenterPoint Group

Welcome to the December issue of the CenterPoint Group newsletter! Our sincere hope is to provide you with some fun and productive information during your hectic day, and, perhaps, to provide an opportunity to learn more about the world around us. We do so appreciate your business and daily strive to meet all of your procurement needs. Enjoy, and let us know what you think. we would love to hear from you.

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What Is a Self-Service PRM?

Chaneltivity

If you need a PRM, you need a self-service PRM. Most channel folks have realized by now that they need a partner relationship management tool to manage and scale their partner program. . But just any PRM isn’t going to work. What they really need is a self-service PRM, a flexible platform that admins can easily reconfigure as changes arise — without IT’s help.

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The Problem With Being Too Easy-going

INSEAD Knowledge

When choosing where to go for lunch with a colleague or what movie to see with a friend, do you often say you have no preference, thinking that it would make the decision easier and make you appear more easy-going? At work, do you keep your personal preferences, hobbies and opinions to yourself, hoping this would make you appear more neutral and open to the needs and preferences of your co-workers?

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Self-Sustainable Smart Cities: Analyzing the Next Step for Urban Societies

Frost & Sullivan

Smart cities have long been perceived as the infrastructural moat against urban population explosion and mass displacement. But as things stand today, they have a long way to go to become the solution we already think they are. The lack of community integration, industry convergence, and siloed innovations have slowed development and are solvable only through more stakeholder outreach and better data management, as well as the synergy between IoT and people’s needs.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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The long-game of Leadership

Compass Point

Leadership. There are countless quotes on the topic. There is even more misunderstanding about where leadership comes from, how to nurture it within an individual, and why it matters. “Effective leaders take a personal interest in the long-term development of their employees, and they use tact and other social skills to encourage employees to achieve their best.

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2022 Year in Review

Managed Services Platform

Apple Podcasts: [link] Spotify: [link] Youtube: [link] When we looked back on 2021, we felt great. We were starting to come out of the pandemic, had just acquired Managed Services Platform, and were beginning on a rebrand. When we looked ahead to 2022, we had no idea what it was going to look like. We wondered how we would be able to hit all our goals.

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How to do a Spend Analysis

CenterPoint Group

A spend analysis is an important piece of a company’s procurement puzzle. It is done with the main goal of understanding your spend better -- who are you buying products and services from? What are those products and services? Is there any overlap in what those suppliers are providing? How much money is being spent and who are we spending it with? We all know Pareto's Principle in tackling our expenditrues. but true Spend Analysis goes much deeper.

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How & Why to Improve Your Partner Experience

Channel Insider

No one is truly self-sufficient in life or business — we all rely on others. And it’s the same in IT and the channel. Partners rely on numerous vendors to supply them with hardware and software, to provide various services, and to support them in innumerable ways. A 2022 report by CompTIA emphasizes the importance of partnerships within IT. Just as the customer experience (CX) and the employee experience (EX) have come under increased scrutiny in recent years, now it’s the turn of the partner ex

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Collaborations That Are Bad for Business but Benefit Employees

INSEAD Knowledge

Firms working on new ideas often collaborate with partners to access complementary resources. Such alliances are commonplace, for example between entrepreneurial firms and venture capital investors, or film studios and movie publishers. However, research shows interfirm partnerships can negatively affect firm performance. This is because partners often simultaneously collaborate with a firm’s competitors.

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Co-creation with customers: Liebherr open innovation case study

Hype

If you’re reading this, you’re likely keen to find out more about how to successfully manage your open innovation program. Perhaps you’re looking to try out co-creation innovation with your customers but don’t know where or how to start yet. Read on to learn how HYPE’s client Liebherr has harnessed open innovation at their organization to successfully run a co-creation program with their customers.

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Happily Ever After: Craft a Co-sell Success Story

Tackle.io

Co-selling is the linchpin for Marketplace success, and every year, more ISVs are leveraging it to scale their business. In fact, 74% of software companies list “unlocking co-sell opportunities” as their top reason for selling through the Clouds, according to Tackle’s State of Cloud Marketplaces Report 2022. However, that doesn’t mean co-selling is as easy as flipping a switch.

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Lessons Learned 2022

Managed Services Platform

Apple Podcasts: [link] Spotify: [link] Youtube: [link] We are nearing the end of the year, so you know what that means: it’s time for 2022’s Lessons Learned. Lessons Learned is an opportunity for an MSP (or any business!) to discuss the actions they can take to either mitigate a problem or increase success. It’s best conducted at the end of the year so that you can thoroughly analyze everything that happened during the previous 12 months.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Flow Metrics for the Win — Planview Named a Leader in Forrester Wave™ on Value Stream Management

Planview Blog

Category creation can be a long, winding, and rewarding road. My first experience with it was back in 2006 when I took a call from Carey Schwaber of Forrester. At the time, I was a Ph.D. student completing research on value streams, task contexts, and flow. I was not sure who Forrester was and why they were researching a category called Application Lifecycle Management (ALM).

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Vendor Support of MSPs: Why It’s Important & How to Do It

Channel Insider

Trade shows and industry events are major recruitment venues for vendors looking to expand their partner networks. They send teams to these shows who work the floor, wine, dine, and sign up new partners by the score. They invest heavily in after-hours parties and hospitality suites to lure as many partners are possible. However, almost all of the onboarding effort sits at the front end, which can prematurely ruin the relationship.

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Our Best of 2022: Making Sense of an Uncertain World

INSEAD Knowledge

2022 was the year the world finally emerged from the depths of a once-in-a-lifetime pandemic. But the fragile recovery was soon hobbled by numerous setbacks, many of them interlinked: Russia’s invasion of Ukraine; a cost-of-living crisis caused by runaway inflation; soaring interest rates; and rising tensions between the United States and China. INSEAD professors shone a light on how we could navigate the volatility and prepare for what might come in the year ahead, while improving how we work a

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