January, 2022

Forget Forms, Conversation is King

Compare The Cloud

The marketing industry has experienced digital disruption like no other. The need to innovate, re-think, and reinvent is constant and has been amplified as a result of the global pandemic. .

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Leveraging E.S.G. to W.I.N corporate partners

Stellar Partnerships

It’s the start of the new school year. Even with the shadow of COVID, most parents want similar things for their kids. They want them to make friends and feel happy and supported to do their best. As parents we’ll sometimes go to crazy lengths to help them shine.


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3 Ways to Engage Partners in a Subscription Model

Partner Path

As we continue to move into a digital age in which individuals are comfortable researching and buying online, a transition accelerated by the Coronavirus pandemic, the buying journey has become non-linear.



Partners Preceptors

By Bennett Napier, CAE. At Partners in Association Management, we instinctively follow the SMART goal system. S Specific M Measurable A Achievable R Realistic T Time Limited.


The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

What Does The Future Hold For You?

Peter Simoons

Chriet Titulaer was a visionary Dutch thinker. In the 1970s and 1980s he was involved with Dutch radio and television presenting programmes about science and technology. In the 1990s he came up with a couple of futuristic concepts such as “The House of the Future” and “The Office of the Future”. .


More Trending

A Guide to Solve Damaged SQL Server Issues

Compare The Cloud

People work with SQL Server every day without being a production DBA. Hence, a point may come when you must consult professionals for different performance troubleshoots and projects. It’s because data security has become a crucial part of everyday life.


Why it’s great to be a partnership manager in 2022

Stellar Partnerships

Corporate partnerships are at a tipping point in Australia and around the world. There has never been more pressure on a business to do good in society and not just do no harm.

5 Partner Program Trends with Jay McBain

Partner Path

In December 2021, PartnerPath CEO Diane Krakora hosted our annual year-end webinar with Jay McBain, Principal Analyst - Channels, Partnerships & Ecosystems at Forrester. They broke down what vendors should keep an eye out for in 2022.

The Channel Outlook for 2022: Get Ready for Major Change

Channel Insider

The good news is the channel is growing and full of opportunities. The challenge is that major changes are coming that will disrupt the channel and managed service provider (MSP) business model.

The Definitive Guide to the Top 4 Sales Enablement Metrics

See what metrics matter to increase productivity and revenue and your organization. This guide will help you stay data-driven while avoiding data overload.

The Most Critical Factor

Peter Simoons

The Most Critical Factor for the Success of an Alliance. At the start of the 21st century, I received a phone call from my partner. He and I were working together on a joint venture and he informed me that going forwards, I would have to fund our alliance.

IEEE-ISTO Announces a New Alliance to Advance Clinical Research Data Sharing


PISCATAWAY, N.J., 12, 2022 (GLOBE NEWSWIRE) — Sharing clinical research data more widely has become a global priority.

The Quantum Management Revolution

Thinkers 50

by Danah Zohar. The traditional management thinking rooted in Taylorism was designed for companies operating in the local, linear, largely stable and predictable environment of the Industrial Age, an age of machines.

Reflect and renew for 2022

Stellar Partnerships

One of my rituals for the start of a new year is to hang up a new calendar. Every space is blank; a clean sheet to fill with new possibilities and future adventures.

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Delivering a More Human Marketing Experience

It’s essential to reach customers and create human connections, especially in a world where in person meetings aren’t always possible. Download this eBook to learn why an integrated sending platform takes your marketing strategy to the next level.

Advancing Responsible AI Practices in Fintech: Partnership on AI Welcomes Its Newest Partner, Intuit

Partnership on AI

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How AscendX is Driving Demand for Thousands of SMB Reseller with New Channel Marketing Services


In this post we’d like to explore how one of our partners, AscendX Digital, is helping to overcome this problem and provide a unique channel model for channel marketing services to B2B brands like HP and TD Synnex.


Top SaaS Content Marketing Agencies in 2022

Jake Jorgovan

Want to get in touch with the best SaaS content marketing firms? We’ve put together a list of the top SaaS content marketing agencies with SaaS experience.

Greenfield Reporting: What’s New, and Why It’s Important


In most partnerships today, spreadsheets are often shared manually, with one partner emailing another a spreadsheet of all of their customers. Usually, the entire list of customer accounts is shared, regardless of whether or not it maps to an existing customer or prospect.

Organic Growth Strategy: How to Leverage Market Collateral Around Social Media

Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven

Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to session on engaging your buyer base through social media.

Top 10 Growth Opportunities in Energy & Environment Industry to Enhance Company Profitability

Frost & Sullivan

San Antonio, TX, – Jan. 26, 2022 – Sustainability, digital transformation and the energy transition have accelerated significantly in the past 18 months.

Year in review: Top 12 new features from 2021


A lot happened in 2021. At impact.com, I mean. A lot happened in the world at large, too. But I’m here to tell you about a dozen new features the impact.com team brought out last year to help you get even more out of your partnerships channel.

Envisioning the Next 5 Years in AI: Our December Partners Event

Partnership on AI

Share. Our Blog. /. Other. Envisioning the Next 5 Years in AI: Our December Partners Event. PAI Staff. January 14, 2022. Content Wrapper. Click here to start editing. -->. Content Row. Click here to start editing. -->. In the next five years, what would we like to see happen in the field of AI?

One of Our Many Happy Clients! TCC – A Client Success Story


There’s nothing like experiencing a win-win with a client – especially when it contains transformational results.

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

Top SaaS Content Marketing Agencies

Jake Jorgovan

Want to get in touch with the best SaaS content marketing firms? We’ve put together a list of the top SaaS content marketing agencies with SaaS experience.

Reimagining Supply Management in a Time of Unprecedented Turbulence

Vantage Partners

Click here to download the presentation. For more about our experience with Supply Management, please visit our Supply Management Academy. Sourcing & Supply Management


Are You Looking to Make an Impact? Consider a Program Related Investment

Pearlman + Pearlman

As the impact investment space continues to grow, more and more players are entering the arena. Investors and institutions are looking at the ways that they can disrupt traditional models to accelerate meaningful social change.

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Hungry for Growth: Competitors Show Appetite for Lucrative Southeast Asian On-demand Food Delivery Market

Frost & Sullivan

The competition is getting hotter, with everyone keen to “grab” (pun intended!) a chunk of the mouthwatering Southeast Asian on-demand food delivery market.

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

Sheree Atcheson

Thinkers 50

THINKERS50 RADAR CLASS OF 2022. Sheree Atcheson. Ideas. Demanding More – listed as one of the Financial Times’ best books of summer 2021 – focuses on how deliberate exclusion has been in systems and society, so we can be purposefully and deliberately inclusive moving forward.


ShopBack’s secrets to start-up success: A Q&A


First launched in Singapore in 2014, cashback and discovery platform ShopBack has since expanded its footprint to serve consumers and retailers across Singapore, Malaysia, Indonesia, the Philippines, Taiwan, Thailand, Australia, and, most recently, Vietnam and Korea.

The Benefits of Effective Leadership


As John Maxwell put it, “A leader is one who knows the way, goes the way, and shows the way.”