January, 2022

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Leveraging E.S.G. to W.I.N corporate partners

Stellar Partnerships

It’s the start of the new school year. Even with the shadow of COVID, most parents want similar things for their kids. They want them to make friends and feel happy and supported to do their best. As parents we’ll sometimes go to crazy lengths to help them shine. My girlfriend once stayed up all night to sew a costume for her 6 year-old because she found a note in the bottom of his bag saying they all needed to dress up as sheep.

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3 Ways to Engage Partners in a Subscription Model

Partner Path

As we continue to move into a digital age in which individuals are comfortable researching and buying online, a transition accelerated by the Coronavirus pandemic, the buying journey has become non-linear. A potential customer may read a review, ask a friend, then browse the web before ultimately purchasing online (without consulting any sales professionals or entering a store).

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WELCOME TO 2022!

Partners Preceptors

By Bennett Napier, CAE. At Partners in Association Management, we instinctively follow the SMART goal system. S Specific M Measurable A Achievable R Realistic T Time Limited. In 2021 our marketing team conducted a comprehensive review of our marketing materials and channels to see if they matched our brand.

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What Does The Future Hold For You?

Peter Simoons

Chriet Titulaer was a visionary Dutch thinker. In the 1970s and 1980s he was involved with Dutch radio and television presenting programmes about science and technology. In the 1990s he came up with a couple of futuristic concepts such as “The House of the Future” and “The Office of the Future”. . In 1995 I visited “The Office of the Future” with my then employer and we were given a guided tour by Chriet himself.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The PartnerTap Story: A Company Built to Last

PartnerTap

In 2020 when the world went into lockdown, many companies began to feel the effects. Revenue began slowing down and employees stopped coming into work. The only exceptions to this trend were companies that provided goods and services electronically, like Amazon and Zoom, which saw growth during the Pandemic. It was a similar story for PartnerTap. The economic slow-down didn’t slow our growth–it accelerated our pipeline.

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Why it’s great to be a partnership manager in 2022

Stellar Partnerships

Corporate partnerships are at a tipping point in Australia and around the world. There has never been more pressure on a business to do good in society and not just do no harm. As a partnership manager you have the ability to influence and enable companies to demonstrate how they create social good, rather than just talk about it. Over the course of the pandemic, corporate partnerships have been one area of revenue generation for charities that have stood up and shown growth, especially over oth

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5 Partner Program Trends with Jay McBain

Partner Path

In December 2021, PartnerPath CEO Diane Krakora hosted our annual year-end webinar with Jay McBain, Principal Analyst - Channels, Partnerships & Ecosystems at Forrester. They broke down what vendors should keep an eye out for in 2022. To hear the full dialogue, including examples, explanations and what you should do to adapt, be sure to watch the webinar.

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IEEE-ISTO Announces a New Alliance to Advance Clinical Research Data Sharing

ISTO / IEEE

PISCATAWAY, N.J., Jan. 12, 2022 (GLOBE NEWSWIRE) — Sharing clinical research data more widely has become a global priority. A group of leading BioPharma companies, academic institutions, and non-profit data-sharing platforms have come together to establish the Clinical Research Data Sharing Alliance (CRDSA). CRDSA is a multi-stakeholder alliance formed as a member program of the IEEE Industry Standards and Technology Organization (ISTO), an international federation of leading industry co

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The Most Critical Factor

Peter Simoons

The Most Critical Factor for the Success of an Alliance. At the start of the 21st century, I received a phone call from my partner. He and I were working together on a joint venture and he informed me that going forwards, I would have to fund our alliance. During the setup stage of our joint venture, we had agreed that he was the financial guy! He would fund the venture and I would run the business.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Greenfield Reporting: What’s New, and Why It’s Important

PartnerTap

In most partnerships today, spreadsheets are often shared manually, with one partner emailing another a spreadsheet of all of their customers. Usually, the entire list of customer accounts is shared, regardless of whether or not it maps to an existing customer or prospect. Our Partner Ecosystem Platform automates account mapping, which saves you time and money.

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The Channel Outlook for 2022: Get Ready for Major Change

Channel Insider

The good news is the channel is growing and full of opportunities. The challenge is that major changes are coming that will disrupt the channel and managed service provider (MSP) business model. Here’s everything you need to know about the dramatically changing channel business model and how to reposition your business to take advantage of the coming opportunities.

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Reflect and renew for 2022

Stellar Partnerships

One of my rituals for the start of a new year is to hang up a new calendar. Every space is blank; a clean sheet to fill with new possibilities and future adventures. Only this year, supply chain issues mean that my favourite calendar is still meandering around Australia and it’s halfway through January already. It’s forced me to reflect on how I’m going to fill those empty spaces.

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The Quantum Management Revolution

Thinkers 50

by Danah Zohar. The traditional management thinking rooted in Taylorism was designed for companies operating in the local, linear, largely stable and predictable environment of the Industrial Age, an age of machines. But today, companies must cope with the uncertainty, complexity, rapid change, and global interconnectivity that characterize a new digital, or Quantum Age.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Advancing Responsible AI Practices in Fintech: Partnership on AI Welcomes Its Newest Partner, Intuit

Partnership on AI

Share. Our Blog. /. Blog. Advancing Responsible AI Practices in Fintech: Partnership on AI Welcomes Its Newest Partner, Intuit. PAI Staff. January 12, 2022. Content Wrapper. Click here to start editing. -->. Content Row. Click here to start editing. -->. The Partnership on AI (PAI) today announced the newest member to the global, multi-sector organization: Intuit, the global technology platform that helps consumers and small businesses overcome their most important financial challenges.

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How AscendX is Driving Demand for Thousands of SMB Reseller with New Channel Marketing Services

Impartner

In this post we’d like to explore how one of our partners, AscendX Digital, is helping to overcome this problem and provide a unique channel model for channel marketing services to B2B brands like HP and TD Synnex. The post How AscendX is Driving Demand for Thousands of SMB Reseller with New Channel Marketing Services appeared first on Impartner PRM.

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How do I get Partners to use the Partner Portal?

Chaneltivity

In the Channel Expert Office Hours series, channel expert Raegan Wilson answers questions about channel management. You can submit your own questions for Raegan by sending us an email. How do I get my partners to use our partner portal? The answer to the question starts with a set of questions about your program and portal: Do partners know the portal exists and how it benefits them?

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Could Green Methanol Be What China Needs to Reach Net Zero?

INSEAD Knowledge

Methanol produced with solar and wind energy is a clean and cheap alternative fuel that could slash China’s emissions by as much as 80 percent.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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One of Our Many Happy Clients! TCC – A Client Success Story

Aepiphanni

There’s nothing like experiencing a win-win with a client – especially when it contains transformational results. Our TCC story started several years ago when the CEO of Triple Crown Construction expressed a desire to grow his company in a way that allowed him to oversee operations and reorganize the business by developing an expanded team […].

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Sheree Atcheson

Thinkers 50

THINKERS50 RADAR CLASS OF 2022. Sheree Atcheson. Ideas. Demanding More – listed as one of the Financial Times’ best books of summer 2021 – focuses on how deliberate exclusion has been in systems and society, so we can be purposefully and deliberately inclusive moving forward. Nationality/country of origin. Ireland / Sri Lanka. BIO. An international multi-award winner for her services to Diversity and Inclusion in industry, Sheree is a Global D&I Executive; Board Member, Women Who Code; Contr

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Envisioning the Next 5 Years in AI: Our December Partners Event

Partnership on AI

Share. Our Blog. /. Blog. Other. Envisioning the Next 5 Years in AI: Our December Partners Event. PAI Staff. January 14, 2022. Content Wrapper. Click here to start editing. -->. Content Row. Click here to start editing. -->. In the next five years, what would we like to see happen in the field of AI? And what can the Partnership on AI (PAI), as both an organization and as a community, do to help make these outcomes a reality?

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Top 10 Growth Opportunities in Energy & Environment Industry to Enhance Company Profitability

Frost & Sullivan

San Antonio, TX, – Jan. 26, 2022 – Sustainability, digital transformation and the energy transition have accelerated significantly in the past 18 months. The global Energy and Environment (E&E) industry is going through an unprecedented transformation and this change is bringing exciting new growth opportunities. The advent of greener, smarter and more connected products and services will transform our cities, communities, workplaces, and homes into a digital and sustainable domain.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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ShopBack’s secrets to start-up success: A Q&A

Impact

First launched in Singapore in 2014, cashback and discovery platform ShopBack has since expanded its footprint to serve consumers and retailers across Singapore, Malaysia, Indonesia, the Philippines, Taiwan, Thailand, Australia, and, most recently, Vietnam and Korea. Shopback has amassed over 30 million users across all markets and has given back $200m+ in cashback since launch!

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The Spur Group Announces It Joins the Reply Network of Companies

PLM Alliances

The Spur Group has been acquired by Reply [MTA, STAR: REY] and joins the Reply network of companies worldwide. The Spur Group, the U.S.-based go-to-market consulting and technology firm, is excited about providing additional value to our clients and opportunities for our employees. “I’m thrilled to announce The Spur Group is joining Reply, a company that shares the same focus on great experiences for its people and customers,” said Randy Karr , CEO of The Spur Group.

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The Benefits of Effective Leadership

Aepiphanni

As John Maxwell put it, “A leader is one who knows the way, goes the way, and shows the way.” Effective leadership initiates a positive domino effect that impacts every level of a company, from the C-suite at the top, trickling all the way down to the inexperienced, lower-level management, and beyond. In our experience, […].

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Radar Class of 2022

Thinkers 50

Announced every January, the Thinkers50 Radar list of 30 thinkers to watch in the coming year is one of the most eagerly anticipated events in the Thinkers50 calendar. It is an eclectic mix of people who have crossed our personal radar or been nominated by members of the Thinkers50 community. We are delighted that for 2022 Deloitte has now joined us as our Radar partner.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Planview PSA: Building the Future of Connected Services

Planview Blog

At Planview, we have two great products that meet the varying needs of Professional Services organizations—whether it be products for Professional Services companies, professional services groups embedded in product companies, or those providing Managed Services. Our range of capabilities covers the entire services lifecycle ranging from Opportunity to Delivery to Billing and Revenue Recognition.

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CES 2022: Showcasing Advanced CASE Capabilities, Color Changing Cars, Cool Chips, and More

Frost & Sullivan

As the annual blockbuster Consumer Electronics Show (CES) wound up in Las Vegas last week amidst a resurgence of COVID-19, there was some cheer amidst the gloom. Although subdued compared to earlier editions – several biggies like Google, Intel, Amazon, Waymo, and Meta decided to go virtual, a keynote address by General Motors’ Mary Barra was recorded in faraway Detroit, and attendance at around 40,000 was barely a quarter of what it was in 2020 – it nevertheless stirred up significant buz

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How a 100+ Years Old Manufacturer Finds Its Future Digital Platform

TRG Blog

Founded in 1890, originally as a woodworking equipment company, Oliver Packaging & Equipment Co has been developing and evolving into complete packaging system solutions for wrapping and labelling. To continue its growth plans, Oliver needed to modernise its business processes and systems to stay competitive in today’s demanding equipment industry.

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