The world we live in is in transformation and the Covid pandemic has turned it upside down! Supply chains have become a logistical nightmare, containers appear to be on the wrong side of the world, ships are queuing up waiting to enter main harbours and gas and oil prices are at an all-time high. That list is far from complete, but you doubtless recognise the situation! As a result, we’ve seen factories closing down due to a shortage in supplies or simply because the energy they need to produce whatever they make is no longer affordable.

So, what can you do?

Are you going to wait until everything blows over and the world normalises, or will you adjust your strategy and transform your alliances and business too?

Personally, I don’t believe that we will ever go back to what we used to call “normal”. We are in a transformational stage and will move on to a state we will, somewhere in the future, consider to be a new type of normal. 

What does that mean for you?

Well, the answer to that depends … 

There are many factors to consider. For instance, you could look at your own position, what is your current role and how do you view your future? Alliances are on the rise, no company can just go it alone and many companies are in dire need for Alliance Managers yet they are hard to find! Is this your moment to climb the ladder to the next level? Or perhaps you are the driving force in your business or alliances and now you need to be the visionary leading the transformation of your business and alliances.

One of the essential stages in the alliance lifecycle is the “transform, innovate or exit” stage. It is a stage every alliance or partnership reaches, sooner or later. Like today’s situation in the world, it is a stage full of opportunities. When approached with an open mind, this stage always brings about change for the better. Many businesses and alliances come out of this stage with renewed energy and new growth paths. 

Whatever your role in this transformative time, it will certainly be helpful for you to attend our alliance masterclass. Whether you are on the brink of a change in your career or you are leading a transformation, this masterclass will equip you with the right ingredients to prepare the best solutions for yourself and for your alliances.


This Masterclass will change the way you work with alliances & partnerships, forever.