February, 2022

What Makes a Good Alliance Manager??

Peter Simoons

“What makes a good alliance manager?” This was a question I was asked in a recent conversation. The answer to that question, to a certain extent, depends on the type of organisation you are in and the type of alliances you look after.

On-premise vs. Cloud: The Implications On Data Security

Compare The Cloud

When a business is considering which Cloud infrastructure is the best fit for their company, there are a number of factors that they need to consider. Over the past decade, Cloud computing has significantly grown in popularity, offering organisations newfound flexibility and scalability.

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Avoiding brand washing in sponsorships

Stellar Partnerships

Remember the good old days? They weren’t always as rosy as we thought they were. When I was young it was commonplace to see cigarette advertising everywhere. The Marlboro Man held sway in billboards across the country.

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Changing your partner program for 2022?

Partner Path

For a next generation partner program, consider this first. Limit the Ch-ch-ch Changes. At the risk of aging myself with a David Bowie reference, I understand you feel the need to change your partner program every year, allowing it to “grow up.”

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Episode 33: Todd Busler, Operator in Residence, Unusual Ventures

CoSell

This week on The CoSell Show we have with us Todd Busler , Operator in Residence at Unusual Ventures. Todd helps early-stage founders find their ideal customers, increase traction, and build great sales teams. Topics discussed

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More Trending

Alliance Management is not Rocket Science

Peter Simoons

In our Alliance Masterclasses we like to keep it very practical, in the sense that what we discuss in class can directly be applied to a participant’s situation.

How Ready-To-Deploy Widgets Make Building a Website Easier

Compare The Cloud

Building a website from scratch was very difficult in the past. Firstly, web developers did not have a proper IDE (Integrated Development Environment) to work in. Secondly, there was little to no scope for making websites responsive. Manually, it was something impossible to do.

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Selling to vs selling through

Stellar Partnerships

Who makes the decisions in your household? Research shows that women make at least two thirds of the purchasing decisions, from houses to groceries. But it’s not always the hand that holds the wallet that rules the world. Have you ever been on holiday with a toddler?

5 Questions to Help You Understand Marketplaces

Partner Path

At the end of 2019, we predicted that marketplaces were going to start taking hold. Boy, were we right. They grew more in the first three months of COVID than they had in the last 10 years combined. Industry Perspective

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The Definitive Guide to the Top 4 Sales Enablement Metrics

See what metrics matter to increase productivity and revenue and your organization. This guide will help you stay data-driven while avoiding data overload.

The CoSell Show, Episode 32: Eric Martin

CoSell

This week on The CoSell Show we have with us Eric Martin , head of sales at Vanta. Topics discussed: Eric's tremendous journey from an engineer to start-up CEO to Head of Sales, and what he loves about his current job at Vanta.

Top Influencer Marketing Platforms & Software in 2022 & Choice Checklist

Jake Jorgovan

With marketing budgets under pressure, many of the world’s biggest brands have turned to influencer marketing to reach their customer base. As for the smaller businesses that would benefit most from this powerful form of advertising, they simply do not have the resources to carry out campaigns.

Don’t Waste Another Dime on Misallocated MDF Spend

PartnerTap

To make sure you don’t waste another dime on misallocated MDF spend, you need to prioritize the partners that will generate the most revenue. Usually, funds are allocated regardless of whether the partner will be a top producer or not.

From 32 to 64-bit: Ensuring a smooth transition

Compare The Cloud

The arrival of Windows 11 came with some surprises for users, requiring much clarification from Microsoft in the days following its initial reveal. For many, the news that the upgrade would only be available as a 64-bit OS signified a substantial disruption to the status quo.

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Delivering a More Human Marketing Experience

It’s essential to reach customers and create human connections, especially in a world where in person meetings aren’t always possible. Download this eBook to learn why an integrated sending platform takes your marketing strategy to the next level.

Finding Warm Introductions

Stellar Partnerships

Think about your own inbox. Which emails do you respond to the quickest? Do some emails take a little more thought and time to write your response. Are there ones that you delete with no response? I receive around 10 ‘sales’ emails every day. It’s very rare that I reply to them.

Post Pandemic Partnering or “Are we there yet?”

Phoenix Consulting Group

as Published in Forbes.com. Even before Covid-19, many leaders often commented that we were experiencing a disruptive business climate. Oh, little did we know. This climate has often been called VUCA: volatility, uncertainty, complexity, and ambiguity. The phrase started with the U.S.

War Will Redefine the Channel Landscape

The 2112 Group

The Russian invasion of Ukraine has raised the prospects of a major war and global instability to levels not seen in decades; the unfolding events will reshape the global economy and technology channel. By Larry Walsh.

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Top Influencer Marketing Platforms & Software in 2022 & Choice Checklist

Jake Jorgovan

With marketing budgets under pressure, many of the world’s biggest brands have turned to influencer marketing to reach their customer base. As for the smaller businesses that would benefit most from this powerful form of advertising, they simply do not have the resources to carry out campaigns.

Organic Growth Strategy: How to Leverage Market Collateral Around Social Media

Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven

Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to session on engaging your buyer base through social media.

Don’t Waste Another Dime on Misallocated MDF

PartnerTap

To make sure you don’t waste another dime on misallocated MDF, you need to prioritize the partners that will generate the most revenue. Usually, funds are allocated regardless of whether the partner will be a top producer or not.

Extract greater value through better hybrid cloud management

Compare The Cloud

Hybrid cloud is now the default infrastructure for most enterprises. In fact, 82 per cent now have a hybrid cloud strategy – with an average of 2.6 public and 2.7 private clouds per organisation. But a lot of this adoption has been tactical, so many lack a strategic cloud management platform.

Here's How You Can Measure Emotional Intelligence With Science

TRG Blog

For years, emotional intelligence has been the subject of countless studies, best-selling books, talk shows, and press articles. Unsurprisingly, it has also attracted a fair amount of criticism and controversy. Talent Management

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Three Promising Solutions to Mitigate Cyberattacks

Frost & Sullivan

Written by Subarna Poudel, with Swetha Krishnamoorthi, Senior Industry Analyst with Frost & Sullivan’s Security Practice. Three “Cs” encapsulate the main challenges that have gripped the world this decade—coronavirus, climate change, and cybercrime.

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

An Essential Guide to Business Process Optimization

Aepiphanni

Optimizing existing business processes for your company may feel like a daunting task, but it’s part of running a successful, forward-thinking business. Perhaps you’re a creature of habit and used to doing things the way they’ve always been done.

Top Podcasting Jobs - Roles, Positions, and where to find them

Jake Jorgovan

According to Podcast Insights , as of December 2021, there were 2,000,000 podcasts available. Compare that to the number of podcasts in June of 2018, which was 550,000, and you begin to see how quickly podcast popularity is growing.

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Three Keys to Hyper-Scale Your Marketplace Ecosystem

PartnerTap

In this article, we’re going to give you three quick, actionable steps that will hyper-scale your marketplace ecosystem. Whether you are just starting to scale, or you’re a tech giant that wants to see continued growth within your marketplace, this article will help you reach your goal.

3 Tips for Leveraging Technology for Relationship Building

Dinkel Business Development

Last month, we published a blog post shedding some light on why relationship building is so fundamental to a business’ success in 2022. So, how can you go about building stronger relationships and strengthening your network?

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

Data Management vs Information Management - What You Need to Know

TRG Blog

In today’s digital economy, companies have access to more data than ever before. This information serves as a foundation for making key business decisions.

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XACT Robotics® Lauded by Frost & Sullivan for Improving CT-guided Percutaneous Procedures with Its Breakthrough Hands-Free Robotic System

Frost & Sullivan

SAN ANTONIO, TX – February 22, 2022 – Frost & Sullivan recently evaluated the North American percutaneous procedure system industry and, based on its findings, recognizes XACT Robotics with the 2021 North American Percutaneous Procedure System Technology Innovation Leadership Award.

From Dull to Digital: How to Implement Digital Marketing Strategies That Work

Aepiphanni

Take the Leap: Making the Digital Transformation Transitioning Your Company from the Past to the Present Transitioning your company into the digital age can seem like a daunting task, but it is a necessary one.

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