Impartner
APRIL 30, 2018
“Study your partners’ performance to gain insight into their potential.” 1. Why Segmentation is Important. The pressure to move faster and produce growth within your business is the key to scaling at a higher rate and your ultimate success. If your company has been experiencing the pressures of tight margins, hiring shortages, and growth targets – it’s time to think about the many ways there are to utilize your indirect channel.
Successful Channels
APRIL 13, 2018
Today’s carefully architected partner programs that use industry accepted best practices often fail because they are designed to attract and engage all partner types but are not aligned with the changing business models or needs of individuals within these partner organizations. Today, more than ever, the business of partnering has become personal in the way relationships are built and nurtured.
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Hype
APRIL 5, 2018
We talk a lot about change here in this blog, and most of it refers to change through innovation.
Partnership on AI
APRIL 25, 2018
Working Groups are the Partnership’s first line of programs and the primary means by which PAI brings together technologists, academics, and civil society representatives from its Partner organizations. They provide a forum for members to engage in frank discussions, to design and commission research, and to suggest best practices and guidelines to better govern the development of AI systems.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Impartner
APRIL 22, 2018
“What partner owners really cared about was what their business risk and the bottom line looked like…” It’s surprising how many channel people we talk to that do not have a clear understanding of how their partners make money selling their products. If they do, they quite often don’t incorporate all the factors affecting partner profitability into their programs.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Impartner
APRIL 14, 2018
“Given the immense amount of partner data vendors manage – it’s critical that they follow these new regulations closely.” Today, one in four US companies don’t know if they’re prepared to meet GDPR compliance standards, which are set to take effect in May of this year. These new security rules affect any business that stores data on EU citizens, even if the company is based in the US.
Impartner
APRIL 8, 2018
“We are in a state of revolution regarding partner programs, pivoting away from transactional and incentive-led to a new era of loyalty and trust.” The status quo is no more. We are in a state of revolution regarding partner programs, pivoting away from transactional and incentive-led to a new era of loyalty and trust. Traditional programs are struggling to find and stay relevant.
Impartner
APRIL 27, 2018
For Immediate Release. Impartner’s TCMA solutions cited as a good fit for customers who have invested in Salesforce (CRM) and are looking for an affordable, full-featured solution. Silicon Slopes, UTAH — April 27, 2018 — Global Partner Relationship Management (PRM) leader Impartner has been named a strong performer in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018.
Impartner
APRIL 13, 2018
For Immediate Release. Fluid management division implements Partner Relationship Management solution to power partner portal; improves lead pipeline metric 200%. Silicon Slopes, UTAH — April 13, 2018 — When 87-year old fluid management brand, ARO ® , of Ingersoll Rand, set out to reinvent their service and support of their global channel partners, many of whom have been partners for several decades, the choice was a Partner Relationship Management (PRM) solution from Impartner, the best—selling
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Impartner
APRIL 11, 2018
For Immediate Release. PRM cements its place as a core enterprise business solution that’s as critical to a company’s customer success as CRM or MAP. Silicon Slopes, UTAH — April 11, 2018 — In today’s market, marketing, sales and channel professionals are drowning in a veritable tsunami of technology solutions, causing widespread confusion on spending priorities and resulting in a hodgepodge of non–integratable solutions and siloed data.
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