Top 10 SaaS SEO Agencies in 2024
In the world of SaaS businesses, SEO is one of the most important factors that can help you differentiate and get an edge over your competitors.
SaaS business that doesn’t invest in SEO is doomed, and if you start investing too late — it’s going to be hard to break through.
SEO is pretty competitive, especially in the SaaS industry, and because of that, I’ll share top SaaS SEO agencies that can help you reach new heights in organic growth.
Why SEO Matters for SaaS Businesses?
The SaaS industry is pretty competitive right now. It takes time and resources to stand out, even when it comes to paid traffic. Investing in paid advertising will give your revenue a boost, but it’s not an effective long-term solution for scalable growth. If you want to decrease customer acquisition costs and increase their lifetime value — it’s time you invest in SaaS SEO.
What are the main benefits of SEO you can expect?
Your SaaS business will have better visibility and get more organic visitors.
SEO is the main channel successful SaaS businesses use to attract, convert and retain customers.
You’ll get an edge over your competitors by ranking higher in SERPs.
You’ll establish your business as the leader in your industry and trusted authority.
SaaS SEO is cost-effective as the strategies and content you produce could generate an infinite amount of traffic and customers, forever. It’s not like PPC where you only get customers when you pay.
SEO drives highly targeted traffic that’s ready to buy. Organic visitors to your website are more qualified leads than those who come to the website through paid advertising.
When you invest in SEO and link building for SaaS, you can expect exponential growth of your business in terms of not just traffic but conversions, MRR, and customer lifetime value.
SEO offers plenty of metrics you could track and analyze to understand the behavior of your customers and how you can tailor your marketing to their needs.
Staying up to date with the latest SEO trends and utilizing the best SEO strategies will help you stay ahead of the curve and establish a strong brand.
By focusing on SaaS SEO and investing resources, you’ll set a foundation for long-term, scalable growth your future self will thank you for!
What Are the Most Common SaaS SEO Services?
Most SEO SaaS agencies have areas of expertise that set them apart from others, but they also provide other SEO services for SaaS businesses. Let’s see what the most common SaaS SEO services they provide are:
Keyword research
Keyword research is the foundation of every SaaS SEO service, and it should guide your SEO efforts. The goal is to identify the most valuable and relevant keywords for your business through thorough research. Keyword research takes into account metrics such as keyword difficulty, monthly search volume, and intent.
SEO strategy
SEO strategy is a comprehensive plan that outlines every important aspect of how your SaaS website can improve visibility, and traffic, convert more leads, and increase MRR. It usually consists of a content audit, link building tactics, technical SEO audit, extensive keyword research, SEO KPIs, and types of content you’ll publish.
SEO content
Similar to SaaS content marketing agencies, SEO content is a key component and a service that most SaaS SEO agencies provide. The goal is to create high-quality, informative content that is optimized for search engines and user intent. SEO content can take many forms, including blog posts, case studies, white papers, and more.
Link building
SaaS link building is the process of acquiring high-quality backlinks from other websites to improve your SaaS business's domain authority and search engine rankings. SaaS SEO agencies create strategies that involve link building outreach to other websites and creating valuable content that other websites will want to link to.
Technical SEO
Technical SEO involves optimizing your website for search engine crawlers. SaaS SEO agencies do website speed optimization, develop proper website structure, and improve website accessibility and user experience.
On-page SEO
On-page optimization involves optimizing the content and structure of your website to improve its visibility and rankings. What does this mean? Your SaaS SEO agency will optimize titles, meta descriptions, headings, and content for keywords and user intent.
SEO audit
Before they start working on new content, your SaaS SEO agency will want to do an SEO audit to identify areas of the website that need improvement. SEO audit is a comprehensive analysis of your whole website and its performance. By conducting an SEO audit, businesses can improve their website's performance, attract more qualified leads, and drive more conversions and revenue.
SEO consulting
When you already have in-house resources to handle SEO, SEO consulting is a perfect SaaS SEO service for your business. It will provide you with invaluable insights from industry experts and give you a clear picture of how to improve your SEO efforts.
SEO analytics and reporting
Continuous analysis and optimization are crucial to success. Your SaaS SEO agency should monitor metrics and provide monthly reports of progress. It all depends on your strategy and KPIs, but you should definitely monitor organic traffic, bounce rate, conversion rate, and increase in MQL and MRR.
Top SaaS SEO Agencies: Overview
Most of the SaaS SEO agencies outlined below offer all or multiple services I’ve talked about, but they all have a primary focus that sets them apart from the rest.
Each has its own offers, pricing tiers, and processes that will help you decide which SaaS SEO agency is a great choice for your specific needs.
You can always reach out to 2-3 agencies and get on a call with them to make the final decision. All of these agencies offer free discovery calls, so that may be the best way for you to move forward.
Blue Things
This SaaS SEO agency focuses on sustainable SEO growth and revenue-driven strategies.
Forget about toxic links and SEO strategies that do more damage than good to your website, Blue Things is all about building customized white-hat-only SEO plans.
The best thing about it? You only pay for the services you get.
What results can you expect when you hire Blue Things as your SaaS SEO agency?
Long-term growth through a custom SEO strategy.
DR 60+ do-follow links.
Relevant organic traffic.
Increased MRR.
Brand awareness.
Which SaaS SEO services does Blue Things provide?
SEO strategy
Technical SEO
Content writing
SEO management
Pricing: individually tailored package.
Noteworthy results:
inBeat.co — driving $4,000,000+ of organic pipeline value in 12 months through SEO.
Arielle — increasing organic traffic value from $17,000 to $73,000 per month over a 6-month period through premium link placements.
iWave — 3x their organic traffic in 6 months.
Link from Whatagraph — DR 77, 104K organic traffic.
Link from Monday.com — DR 89, 1.2M organic traffic.
Link from Mention.com — DR 84, 173K organic traffic.
Marketing Eye
Besides SaaS SEO services, Marketing Eye also does web development, lead generation, and marketing consulting. You’d want to hire them as a SaaS SEO agency if you already have an in-house team and just need their strategic guidance. Their primary focus is technical SEO, as web development is their main service.
Which SaaS SEO services does Marketing Eye provide?
Technical SEO
SEO consulting
SEO audit
Optimization
Link building
Pricing: setup price — $820; monthly management — $255.
Notable clients:
Champion System — quality sports clothing.
Mint Money — a leading finance & insurance firm.
Botani — a leading natural skincare range.
Pb Human Capital — sustainability search firm.
NSS — stevedoring and logistics firm.
Smash Digital
Smash Digital takes pride in providing its clients with smart, strategic SEO and backlinks that make sense. Their primary service is on link building, and while they don’t focus solely on SaaS, they have some noteworthy results in this industry. While they may not be the perfect fit if you’re exclusively looking for SaaS SEO agencies, it’s worth taking a look at their services.
Which SaaS SEO services does Smash Digital provide?
Link building
Content writing
SEO audit
On-page optimization
Pricing: individually tailored package.
Noteworthy results:
Built 4577 links (with an average DR of 68) in the last 12 months.
Simple Tiger
Simple Tiger is a SaaS SEO agency that works with businesses of all sizes to help them dominate the SERPs. They have a holistic approach to SEO and integrate with your team to deliver tangible results.
Which SaaS SEO services does Simple Tiger provide?
Keyword research
Technical SEO
Content marketing
Link building
Besides SEO, they also do paid advertising for their clients.
Pricing: individually tailored package.
Notable clients:
ContractWorks
SecureDocs
Totango
ReadySign
Directive Consulting
Directive Consulting is a performance marketing agency that provides clients with a range of services, including:
SEO
Paid media
Design
Strategy
Video
Revenue operations
They can help you with customer acquisition and increasing customer lifetime value by creating SEO strategies that attract and convert new leads.
When it comes to SaaS SEO, their services include:
Content strategy
Technical SEO audit
Digital PR
Analytics and reporting
Site acquisitions & migrations
On-page SEO
Pricing: individually tailored package.
Notable clients:
Eden Health
Betterment
Bill.com
Procare Solutions
Sumo Logic
Blackline
Elevato Digital
Elevato Digital does everything, from development to marketing, design & hosting. They specialize in digital solutions that will help your business reach new heights.
Which services does Elevato Digital provide?
Engineering
Marketing
Design
Hosting
Email marketing automation
When it comes to SaaS SEO services, they provide the following:
Technical SEO
Keyword analysis
On-page tagging
Website content
User experience
Backlink profile
Local visibility
Reporting & strategy
Pricing: individually tailored package.
Noteworthy results:
5,426 marketing campaigns created
36 years in business
SEO Growth Partners
As a SaaS SEO agency, SEO Growth Partners create data-centric SEO strategies to help your business achieve its goals.
Which SaaS SEO services do SEO growth partners provide?
Keyword research
Competitor analysis
Market analysis
Content audit
Content creation
Backlink toxicity audit
SEO reporting
SEO consulting
Technical SEO
Site speed optimization
Pricing: from $410 to $4,175 per month.
Notable clients:
Chiavaye
Bridgetown Aesthetics
Silver Lining Scrubs
Pacific Clinic of Natural Medicine
ZenSports
Trusted Nurse Staffing
Embarque
Embarque is a SaaS SEO agency that can help you scale your business through product-led content marketing. They help with customer acquisition through SaaS SEO services.
Which SaaS SEO services does Embarque provide?
Keyword research
Blog posts
Content publishing
Backlinks
SEO content audit
SEO landing pages
Pricing: from $899 per month.
Notable clients:
Riverside.fm
Mailjet
Email Octopus
MentorCruise
Valheim Server Hosting
4 day week
Flick
Scale
Skale is one of the best SaaS SEO agencies that can help you generate revenue and increase website conversions. They take pride in helping clients increase their MRR and pipeline.
Which SaaS SEO services does Skale provide?
SEO consulting
SEO management
Link building
Keyword research
Content planning
Technical audit
Conversion rate optimization
On-page SEO
Pricing: individually tailored package.
Notable clients:
Asana
Flodesk
Pitch
MoonPay
Lightspeed
Maze
Accelerate Agency
Accelerate Agency is a SaaS SEO agency that does exactly what their name says — accelerate your growth. If you hire them, you can expect their commitment to your success, to solve arising problems together and break new ground.
Which SaaS SEO services does Accelerate Agency provide?
SEO strategy
Link building & outreach
Onsite content
Technical SEO
Pricing: individually tailored package.
Notable clients:
Sage
Databricks
Dialpad
Brightpearl
PandaDoc
Global App Testing
RingCentral
How to Choose the Right SaaS SEO Agency?
As we’ve seen, there are many options when it comes to choosing the right SaaS SEO agency. However, each of these SaaS SEO agencies could be a great fit to help you increase your organic traffic and conversions. It all depends on where you currently stand, your in-house resources, which areas of SaaS SEO you want to focus on, and on your budget.
Make sure to reach out to SaaS SEO agencies from this blog and have a chat with those that seem the best fit based on your current needs. I’m sure that whichever agency you choose, they’ll prove to be an invaluable asset and partner in your growth.
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