May, 2018

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How to Prepare an RFP to Power Your Channel

Impartner

“CRM solutions are built for direct, one-to-one sales, and not multi-touch channel sales.” Vendor proliferation is something that every company works to manage. In today’s credit-card swipe technology buying environment, it’s easy to end up with too many solutions that don’t integrate well and result in siloed data. The opposite is true as well.

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“Fair, Transparent, and Accountable AI” Working Group launches in London

Partnership on AI

PAI recently convened its second Working Group focused on Fair, Transparent, and Accountable AI (FTA). The group is comprised of 70 representatives from technology, academia, and civil society engaging in dialogue, research, and the creation of best practices for addressing intelligent systems that may manifest unfairly, opaquely, or without accountability.

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Less is More when it Comes to Partner Business Planning and QBRs

Successful Channels

Every channel leader is looking to generate greater commitments from their business partners, resellers, and agents to invest in and grow their brand. The challenge most channel teams struggle with is to build a partner’s enthusiasm and energy behind a sales and growth strategy to build business. The best place to start to achieve this goal is to understand the motivations and priorities of your partners.

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5 Things to Prepare Before Your Next Channel Event

Impartner

“Whether you are looking to obtain tangible or intangible goals, staying within budget is a key component to planning a successful event.” You consider your partners to be your most strategic asset, which means you put a significant amount of effort into meeting their expectations. Channel events are not only a great way to network, but a prime opportunity to show your partners how much you care about them.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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“Safety-Critical AI” Working Group launches in San Francisco

Partnership on AI

The Partnership on AI’s (PAI) Safety-Critical AI Working Group met for the first time today at Microsoft in San Francisco, capping off PAI’s inaugural three Working Group launches. The group — comprised of leading experts from technology, civil society, and academia — is co-chaired by Peter Eckersley, Chief Computer Scientist at the Electronic Frontier Foundation, and Ashish Kapoor, Principal Researcher at Microsoft.