February, 2018

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How to Build Partner Trust and Avoid Fake News

Impartner

How to Build Partner Trust and Avoid Fake News – with Raegan Wilson. “Trust is one of the most important things in any relationship, and this foundation is crucial for success and growth. Partner trust starts with your programs and your products.” Building partner trust is the key to successful channel programs. Take a moment to consider if you have delivered on all the promises you have made to your partners in the last 6 months and if they have belief in your products and pro

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Why have VPs of Channel Sales Forgotten Best Practices Validated Over 160 Years Ago

Successful Channels

In 1850, Isaac Singer introduced the first automatic sewing machine to be sold to homemakers and seamstresses for $10. Up to that point, sewing machines sold for hundreds of dollars almost exclusively to commercial businesses. . Isaac Singer needed to create an entirely new channel to represent, demonstrate, sell and service his invention to a yet-to-be-developed consumer and small business sewing market.

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7 Characteristics Required to Build a Billion-Dollar Software Company

Impartner

“All iconic companies start with great leaders. Great leaders share many characteristics, but the most noteworthy is, Vision, Conviction, and Integrity.” Do You Have What it Takes? New software companies are popping up left and right. Acquiring certain characteristics in this type of industry can ensure you don’t get lost in the shuffle.

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Impartner Wins Gold Stevie Award

Impartner

FOR IMMEDIATE RELEASE. Award marks company’s third anniversary since acquisition and nearly 300 percent sales growth. Latest recognition is company’s seventh Stevie Award and continues Impartner’s streak as industry’s most award-winning PRM. SILICON SLOPES, UTAH — FEBRUARY 28, 2018 — Global pure-play Partner Relationship Management (PRM) leader Impartner today announced it has won a Gold Stevie ® Award in the Relationship Management Solution category of the 12th annual

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Impartner Announces 3rd Annual Global Awards for PRM Excellence

Impartner

FOR IMMEDIATE RELEASE. Fortinet, FireEye, Jive Communications, Kio Networks, Splunk and Zendesk honored for channel program excellence at Impartner’s annual customer conference. SILICON SLOPES, UTAH — FEBRUARY 9, 2018 — Impartner, the world’s leading provider of pure-play Partner Relationship Management (PRM) solutions, today announces the recipients of its third annual customer awards, which were presented at ImpartnerCON18, the company’s annual customer conference held Febru