October, 2022

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4 risks that derail corporate partnerships

Stellar Partnerships

Sometimes the lure of big money can make us overlook the risks behind a decision. Like a gambler convinced that the next game is going to be the big winner, we can fail to see the real costs and consequences. In the UK a restaurant chain offered to sponsor a local soccer team for under 10-year old boys. The sponsorship provided much needed funds for equipment, kit and training.

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Have you seen one Alliance?

Peter Simoons

In September, I walked the Camino Português from Porto to Santiago de Compostela together with my wife. Although we were “together”, we each travelled our own Camino. I walked the entire 240 kilometres while my wife skipped some of the more challenging parts. Along the road we met many other pilgrims, some on bicycles, some walking (while their luggage was being shipped), some carrying a full backpack.

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Podcast Websites - Should You Create a Website for Your B2B Podcast?

Jake Jorgovan

If you’re starting a B2B podcast, you may be faced with a seemingly impossible number of logistical questions surrounding your new show. More often than not, these questions have nothing to do with interviewing thought leaders in your industry. One question that may have come to mind is, “Should I build a standalone podcast website or a podcast page on my company website?

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Podcast Strategy Basics: Choosing Your B2B Podcast Publishing Frequency

Jake Jorgovan

When a business sits down to create a podcast strategy, one of the first questions to be answered is: what will be our publishing frequency, or how often should we publish? There are a number of options but not all will be appropriate for your objectives. In this article, we’ll take a look at the most common options and give context to help you decide what frequency you should consider vis-a-vis your goals.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The 2023 Executive Growth Alliance Schedule is out – this is what’s on the agenda of global leaders

EGA

Computer Network, City, Globe – Navigational Equipment, Big Data, Cityscape. The unique market drivers and business challenges pertaining to 2022 have further solidified the need for accelerated future readiness for forward-thinking for leaders and organizations alike. Nearly every industry has felt the need to reassess the operating model, pinpoint strengths and weaknesses and devise new strategies hoping to reap the benefit in 2023 and beyond.

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4 tips to make your partners feel loved

Stellar Partnerships

“There is no duty more indispensable than returning a kindness” Cicero. Only two more haircuts to the end of the year! My friend measures time in haircuts rather than sleeps, so it shocked me how little of 2022 we have left. When my kids were young, I’d be super organised and hit the mid-year toy sale at Target to stock up. Now I’m struggling through the shopping mall frenzy a few days before Christmas in desperation.

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3 Tactics to Overcome a Resistance to Partnering

Partner Path

Be proactive in winning over your sales, services & training teams. If you’re struggling to get your company to adopt a partnering model – you’re not alone. In our recent roundtable with twelve senior channel chiefs, we discussed the challenge of conveying partner relevance across an organization. This group of seasoned executives have led channel efforts at some of the largest and most partner-friendly technology vendors – and even they are struggling to get all teams in their companies on

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In Bold, We Thrive

Thinkers 50

Interview with Terence Mauri, Founder of Hack Future Lab and Visiting Professor, IE Business School. If leaders consider ‘the one thing they could do differently today to help their organization be future prepared,’ where would you start? With economic headwinds and tech disruption an everyday reality, the best solution is to activate bold leadership that empowers talent to solve the biggest problems in the organization, calling out blind spots that leaders are blind to and making trust leaps in

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Podcast Promotion Strategy: Using Trade Publication Syndication

Jake Jorgovan

The goal of every B2B podcast is to generate value for your business. Depending on your metrics, growing your listenership is part of that goal. But more important is ensuring that your podcast is in front of the specific buyers that you’re looking for. So, how do you ensure that your podcast reaches the specific buyers your business wants? If you’re looking to get started with B2B podcast promotion, here’s a quick guide.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Confusion in Alliance Terms

Peter Simoons

I recently attended a conference about strategic alliances that took place in a typical conference setting. During the conference, several people presented their cases to the audience, all with a different style. Some presented almost only talking about their company, others barely mentioned their company and focused completely on an alliance case. All presenters created confusion among the audience!

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PartnerTap’s Machine Learning Engineer Is Heading to the World Puzzle Championship

PartnerTap

There is some exciting news for us at PartnerTap. One of our engineers, Pranav Kamesh, is heading to the World Puzzle Championship in Poland this week. He’ll be representing his home country India and competing against the top puzzle solvers in the world. Machine Learning Engineer Pranav is living in New Jersey and studying for his Master of Science in Computational Science at NYU.

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It’s all in your head

Stellar Partnerships

Mismatched expectations can be the source of great frustration and disappointment. Like online shopping when you think you’ve found the perfect outfit, but what arrives is a mess of polyester that’s cut for a skinny giraffe. Or maybe you’ve booked a fabulous looking holiday villa only to find that your balcony view is of the high-rise car park next door.

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Add to cart: 10 consumer behavior insights to help you thrive this Cyber Week

Impact

Rising inflation and economic uncertainty have left brands wondering what to expect from Black Friday/Cyber Monday shoppers this year. While 2021 holiday sales grew over 14 percent and reached $886.7 billion , the current inflation rate means today’s dollar doesn’t go quite as far as it did just one year ago. The impact.com Black Friday Consumer Research Report uncovers consumer behavior predicted to influence the buying decision during the 2022 Black Friday shopping season.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Leaders are Burnout Risk Managers

Thinkers 50

Become a burnout risk manager in your organization. In the fight against employee burnout, we can learn a lot from risk managers. Risk managers are curious and are skilled at thinking about how potential decisions, practices and policies can impact future plans. They work diligently to identify risks and to design strategies that prevent potentially harmful activities and practices.

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Improving Documentation in Practice: Our First ABOUT ML Pilot

Partnership on AI

Share. Our Blog. /. Blog. ABOUT ML. Improving Documentation in Practice: Our First ABOUT ML Pilot. Jiyoo Chang. October 11, 2022. Content Wrapper. Click here to start editing. -->. Content Row. Click here to start editing. -->. Documentation can help bridge the gap between ethical AI principles and ethical AI in practice. By fully documenting machine learning systems throughout the development and deployment lifecycle, practitioners can better anticipate potential issues before they arise and cr

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Who are open innovation managers and what do they do?

Hype

Typically, innovation managers are researchers, strategists, evangelists, or pioneers who venture on to become change agents, leaders, organizational designers, coaches, and ultimately fill the seats of process owners, decision makers, and project managers.

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Infor Coleman AI Wins Prestigious Stratus Award for Artificial Intelligence

TRG Blog

On September 27th 2022, Business Intelligence Group announced the winners of its 2022 BIG Awards, an annual award established to acknowledge companies, products, and people offering unique technological solutions.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Finding the prince in a sea of frogs

Stellar Partnerships

Modern dating is a minefield. There are endless sites that claim to find you the perfect match or you can try your luck with Tinder or Bumble and hope you won’t get swiped left. It was much easier in my day when you could rely on introductions from friends or bagging an attractive groomsman at a wedding. Finding the right corporate partner can be equally challenging.

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Navigating the New World of Work

INSEAD Knowledge

With Covid-19 slowly easing, fully remote work will likely soon become a thing of the past. As we bid farewell to pandemic-era norms, questions about what the future of work will look like have been dominating discussions on the topic for much of the past year. Will a looming recession force employees to accept going back to the office full-time? Does working from home help or harm individual and organisational productivity?

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Expanding Competitive Strategy Mindsets from Industries to Digital Ecosystems

Thinkers 50

Industries play a monumental role in the business world. They bestow firms with an identity. They help them find common buyers and suppliers, as well as identify key rivals. They provide a rich context for firms to organize their value chains and to position their products/services in their markets. In addition, select traits of industries, such as fixed costs, propensity to develop economies of scale, or number of competitors, allow firms to amplify the value of their products/services and thei

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Top 5 Costs of Poor Communication Skills in the World of Hybrid Work

Vantage Partners

Originally published in 2022 on Mandel Communications blog In our new hybrid work era, the ability to communicate clearly and effectively is more critical than ever. But existing communication shortfalls among teams have been made worse by the disconnect that comes with an ever-changing mix of in-office and remote workers.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Don’t Overengineer Procurement

CenterPoint Group

Traditionally, procurement has been a highly complex and detail-oriented area of business. In recent years, however, there has been a push to streamline and simplify the procurement process to make it more efficient.

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Walmart introduces its new content creator platform powered by impact.com

Impact

At impact.com, we’re proud to provide the technology and tools that help creators and the brands they work with daily. That’s why we’re excited to share Walmart publicly unveiled its new content creator platform, Walmart Creator , with technology powered by impact.com. Walmart Creator is a platform that provides creators and influencers with the tools and resources they need to monetize shoppable products from the retailer.

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5 things to expect when prospecting

Stellar Partnerships

Years’ ago my running coach taught me that when you’re running up a hill your eyes are down. Why? Because you don’t want to see the top of the hill and start panicking. When you’re looking down at the road, it looks just as flat as any other part. It helps to protect your attitude. Shielding ourselves from upcoming pain can work but often it’s better to be prepared and have a plan.

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Parexel Recognized by Frost & Sullivan with 2022 Global Customer Value Leadership Award

Frost & Sullivan

SAN ANTONIO, TX. – Oct. 14, 2022 – Based on its recent analysis of the global decentralized clinical trials (DCT) industry, Frost & Sullivan has recognized leading global clinical research organization (CRO) Parexel with the 2022 Global Customer Value Leadership Award. Parexel combines in-house expertise, patient and caregiver insights, and cutting-edge technologies to plan, operationalize, and deliver DCTs for biopharmaceutical customers worldwide while ensuring the highest levels of patien

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Thinkers50 and ExecOnline Partner to Prepare Leaders to Meet New Business Challenges

Thinkers 50

The Partnership Combines Ground-Breaking Thought Leadership with a World-Class Online Leadership Development Platform to Address Critical Business Needs. LONDON, October 25, 2022 — Thinkers50, the world’s most reliable resource for identifying, ranking, and sharing the leading management and ideas, and ExecOnline, the pioneer of online leadership development, have entered into an exclusive partnership to create new online learning experiences to help leaders navigate economic volatility and an i

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A Day in the Life of Demand Generation Specialist, Anthony Fowler

Planview Blog

Successful, happy teams create incredible work, and the marketing and demand generation teams at Planview do exactly that. Today in our Day in the Life series, we’re spotlighting someone who’s been on a couple of teams at Planview. Based out of Colorado, Anthony Fowler has worked on our sales team in the past and now serves as one of our Demand Generation Specialists on the Marketing team.

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What is Diversity Spend?

CenterPoint Group

Diversity and inclusion (D&I) is an important aspect of corporate social responsibility (CSR) and as stewards of cultural and financial growth businesses are making it their responsibility to improve how they support D&I initiatives, both internally and externally. One way companies are exploring to help achieve their D&I goals is to contract with minority owned businesses with a Tier 1 diversity owned business status to capture “diversity spend".

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