November, 2022

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You Know Nothing of Association Strategy Jon Snow

Partners Preceptors

You Know Nothing of Association Strategy Jon Snow By Vice President Rachel Luoma, MS, CAE One of my association clients is going through the strategic planning process with Lowell Aplebaum of Vista Cova.

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When things get rocky, practice deliberate calm

McKinsey Public & Social Sector Insights

When faced with an unfamiliar crisis, most leaders spring into action. But wait—here’s why it’s better for those in charge to pause instead of pounce. Insights on People and Organizational Performance Leadership Managing in Uncertainty Decision-making

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The future of work is collaborative

Compare The Cloud

Today’s blog summary. Digital transformation is reshaping every aspect of the modern workplace. With hybrid working now the norm, the traditional workspace has had to radically change in response to employees’ needs and wants.

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Your Alliance Skills in Changing Times

Peter Simoons

The recent KPMG 2022 CEO Outlook interviewed 1,325 global CEOs to gain insight into their 3-year outlook on business and economic landscapes.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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5 Recommendations for Remarkable Account Management  

Remarkable Partnerships

Remarkable corporate partnerships require a different approach. Managing one or two large-scale, long-term partnerships takes planning, exceptional delivery, and growth to keep up momentum.

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Essential Podcast SEO Strategies To Boost Visibility and Growth

Jake Jorgovan

Writing. Starting a B2B podcast is a great way to promote your brand and message. It’s also a perfect way to network and connect with leaders in your industry, but it’s only a powerful tool if the right people are listening.

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Channel Partnering in Europe

Partner Path

Customize your approach to European partners for better results. Europe is like North America: the countries are just different states,” a young but enthusiastic new EMEA GM from America once said to me on his first day at his London office.

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The future of cloud and edge optimisation

Compare The Cloud

Today’s blog summary. The big names in public cloud have introduced businesses across the world to data-driven innovation and new levels of operational agility.

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Where Do You Find Your Next Alliance Manager?

Peter Simoons

In my previous column I mentioned that alliance management is a separate profession and that the profession, together with a structured process, is needed to drive alliances to success. In other words, alliance managers are critical for the success of an alliance.

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Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

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IEEE-ISTO Announces Formation of the Inter Company Quality Analytics (IMPALA) Consortium

ISTO / IEEE

IEEE-ISTO, an international federation of leading groups and consortia dedicated to the advancement of standardized technologies for the benefit of industry, today announces its newest member program, the IMPALA Consortium.

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7 signposts for success in cause marketing

Stellar Partnerships

Everything 1980s is back in fashion – shoulder pads, big hair, bold colours, Duran Duran. I should never have cleaned out my closet, as my wardrobe would now be ‘vintage’ and not daggy. During the 1980s and 1990s cause marketing became the new way of corporates and non-profits working together.

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B2B Podcast Growth: Practical Ways To Grow Your B2B Podcast

Jake Jorgovan

Starting a B2B podcast is a great way to raise your profile as a thought leader in your industry, connect with other leaders and potential customers by inviting them on as guests, and also to increase brand awareness for you as a host and for your company.

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12 open innovation best practices for the year to come

Hype

Did you know that not that long ago, drones were one of the bestselling Christmas presents ? Open Innovation

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Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting crowded, and marketers are looking for new ways to reach their prospects. Download Sendoso’s guide to learn the key ingredients of successful ABM campaigns, and how to deliver brand affinity with proven ROI through gifting.

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How Business Data Can Be Protected, Even with Remote Workers

Compare The Cloud

According to a study conducted by OwlLabs, approximately 69% of survey respondents worked remotely during the pandemic or are now working from home since.

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The Epic Return of BritCham’s Fun Run – TRG's 2022 Event Recap

TRG Blog

After being on hold due to 2 years of the global pandemic, BritCham’s Annual Charity Fun Run is back in all its glory. As if we had never parted, our members from TRG and PJ’s Coffee were found on the track again, as sweaty and smiley as ever. CSR activities News TRG

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LaVoieHealthScience Announces Appointment of Nick Hennen as Head of Media, Boston, Building Out Media Training for Staff and Clients

LaVoie Health Science Blog

BOSTON & NEW YORK, Wednesday, November 9, 2022– LaVoieHealthScience (LHS), an integrated investor and public relations consulting agency focused on advancing health and science innovations, today announced the appointment of Nick Hennen as Head of Media, Boston.

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The Provocateurs: Episode 9 | Ben Fanning

Thinkers 50

Thinkers50 in collaboration with Deloitte presents: The Provocateurs: podcast series. EPISODE 9. ABOUT THIS EPISODE. Ben Fanning: Peanut butter and jelly leadership. What is peanut butter and jelly leadership? And why does every business leader need a podcast?

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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Practical Ways To Grow Your B2B Podcast

Jake Jorgovan

Starting a B2B podcast is a great way to raise your profile as a thought leader in your industry, connect with other leaders and potential customers by inviting them on as guests, and also to increase brand awareness for you as a host and for your company.

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A Guide to Effective Co-creation That Drives Innovation

Hype

The co-creation process as a form of open innovation can seem challenging for any company. However, it can create great opportunities for businesses to meet and exceed their customers’ expectations and gain a competitive advantage.

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Here is how to stage a public cloud migration

Compare The Cloud

Today’s blog summary. The pandemic has accelerated the digital transformation of communication service providers (CSPs) in many ways.

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Tackle.io expands its offering to be the first and only platform to help software companies build and scale their Cloud GTM to accelerate sales growth

Tackle.io

BOISE, Idaho — Nov. 7, 2022 — Tackle.io , the leading software company dedicated to helping software providers generate revenue through the clouds, today announced expanded offerings to its platform to help software sellers build and rapidly scale their Cloud go-to-market (Cloud GTM).

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The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

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Ditch the Script—and Transform Customer Experience

Vantage Partners

Change Management & Organizational Transformation

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How will the space economy change the world?

McKinsey Public & Social Sector Insights

Space is no longer the sole domain of governments and aerospace and defense companies. Businesses that pursue emerging opportunities now may gain a first-mover advantage. Aerospace & Defense Insights Aerospace High Tech & Internet Telecommunications

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How To Effectively Market and Promote Your B2B Podcast

Jake Jorgovan

Podcasting is booming and there’s no end in sight for the growth in popularity of this medium. Luckily, if you’re running a B2B podcast, you’re not competing with the thousands of entertainment, sports, mystery and other consumer podcasts that are being published every day.

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How the Partner Experience Affects Vendors’ Success

Channel Insider

A new survey by CompTIA reveals that all is not well with the partner experience (PX) between vendors and managed service providers (MSPs). Partners, it turns out, are getting picky about who they work with.

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Organic Growth Strategy: How to Leverage Market Collateral Around Social Media

Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven

Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to session on engaging your buyer base through social media.

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Need to reduce software TCO? Focus on people

Compare The Cloud

Today’s blog summary. Investing in software is undoubtedly important for enterprises to stay ahead. However, the process is rarely a simple task for CIOs and IT leaders.

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Accelerate Sales Growth with New Cloud Go-To-Market Solutions

Tackle.io

The addition of Tackle Prospect, Tackle Co-Sell, and a Salesforce application will help ISVs drive revenue with a multi-cloud experience for Marketplaces and co-sell powered by actionable buyer insights.

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Ditch the Script! How Customer Service Agents Lead with the Heart

Vantage Partners

Change Management & Organizational Transformation

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