Partners Preceptors
NOVEMBER 8, 2022
You Know Nothing of Association Strategy Jon Snow By Vice President Rachel Luoma, MS, CAE One of my association clients is going through the strategic planning process with Lowell Aplebaum of Vista Cova. As I have worked with associations for over 15 years, I have facilitated strategic planning meetings before. I thought I knew a great deal about the strategic planning process.
Peter Simoons
NOVEMBER 6, 2022
The recent KPMG 2022 CEO Outlook interviewed 1,325 global CEOs to gain insight into their 3-year outlook on business and economic landscapes. The Outlook reported that CEOs have an increasing interest in establishing partnerships that can help them “ increase speed to market, reduce costs, mitigate risks and supplement capability gaps in delivering the customer promise ”.
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Remarkable Partnerships
NOVEMBER 30, 2022
Remarkable corporate partnerships require a different approach. Managing one or two large-scale, long-term partnerships takes planning, exceptional delivery, and growth to keep up momentum. In this week’s blog, we share five recommendations to help shift your corporate partnerships from ordinary to remarkable. . Map it out . Every partnership needs a plan.
Stellar Partnerships
NOVEMBER 13, 2022
When COVID forced us all to work from home, many people discovered an unexpected benefit. We had more time in the day. The commute to the office transformed instantly from several hours of wrestling with traffic and transport to a 2-minute walk to the desk. For some, they didn’t even bother with the desk and stayed in bed with the laptop. It felt like time had suddenly been gifted to us.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Jake Jorgovan
NOVEMBER 7, 2022
Writing. Starting a B2B podcast is a great way to promote your brand and message. It’s also a perfect way to network and connect with leaders in your industry, but it’s only a powerful tool if the right people are listening. One strategy you can use to get your podcast in front of new listeners is Search Engine Optimization (SEO). This is the best way to boost your podcast’s visibility and traffic.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
ISTO / IEEE
NOVEMBER 3, 2022
IEEE-ISTO, an international federation of leading groups and consortia dedicated to the advancement of standardized technologies for the benefit of industry, today announces its newest member program, the IMPALA Consortium. The Inter coMPany quALity Analytics (IMPALA) Consortium’s mission is to transform the Biopharmaceutical Clinical Quality Assurance (QA) process in the Good Clinical Practice and Good Pharmacovigilance Practice areas, by using advanced analytics and promoting the adoption of t
Peter Simoons
NOVEMBER 20, 2022
In my previous column I mentioned that alliance management is a separate profession and that the profession, together with a structured process, is needed to drive alliances to success. In other words, alliance managers are critical for the success of an alliance. Alliance managers are special types of business people. They are specialists in alliance management and all-rounders in many other areas, both in general business, as in company or product-specific areas.
Be Partner Ready
NOVEMBER 3, 2022
Patience. Not very sexy is it? Not as appealing as success! But they go hand in hand. Bill Gates, of all people, knows this to be true. In my blog last week , I highlighted the internal factors that underpin a successful approach in corporate partnerships. Here, I tackle the EXTERNAL factors. External. Is there appetite within the corporate community to partner with your cause?
Stellar Partnerships
NOVEMBER 28, 2022
I never thought I’d agree with Donald Trump. Not with his ideas about disinfectant cures for COVID, why Nazis are good people or how global warming is a Chinese conspiracy. But he’s always advocated thinking big. It’s fair to say The Donald never had ambitions as small as his hands. We discussed partnerships recently with a leader at a large corporate.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Jake Jorgovan
NOVEMBER 9, 2022
Starting a B2B podcast is a great way to raise your profile as a thought leader in your industry, connect with other leaders and potential customers by inviting them on as guests, and also to increase brand awareness for you as a host and for your company. But a podcast is only worth doing if you have people listening to it. So how do you achieve growth in your listener base?
Partner Path
NOVEMBER 3, 2022
Customize your approach to European partners for better results. “Europe is like North America: the countries are just different states,” a young but enthusiastic new EMEA GM from America once said to me on his first day at his London office. Being a Brit, I smiled and made a comment about the inclement weather and advised that he should buy a brolly (umbrella).
INSEAD Knowledge
NOVEMBER 17, 2022
Career success isn’t just about how hard you work or how smart you are. Professional trajectories are influenced by many factors: from people’s lifelong skills and experiences to structural elements such as demographic backgrounds and macroeconomic conditions (e.g. the life-cycle phase of an industry or company). Prior research has examined the effects of these broad and relatively stable factors on career progression.
Impact
NOVEMBER 30, 2022
Influencer marketing rose in popularity along with social media in the 2010s. Today, brands partner with influencers and content creators as the go-to way to engage with target audiences. . According to the Influencer Marketing 2022 Report by eMarketer, U.S. influencer marketing spending will amount to around $5 billion by the end of 2022. This projection is $1 billion more than in 2021, and it’s $850 million higher than the previous forecast. .
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
TRG Blog
NOVEMBER 30, 2022
After being on hold due to 2 years of the global pandemic, BritCham’s Annual Charity Fun Run is back in all its glory. As if we had never parted, our members from TRG and PJ’s Coffee were found on the track again, as sweaty and smiley as ever.
Stellar Partnerships
NOVEMBER 21, 2022
Cookbooks are my guilty secret. Like a teenager sneaking porn into his bedroom, I try to hide the latest acquisition in the bookshelf, where my addiction won’t be obvious. My new favourite turns out to be an unexpected hit. The cookbook by Nagi Maehashi , a novice cook and food blogger, has sold 37,000 copies since launch in October, becoming the highest selling title ever by a debut Australian author in the first week.
Jake Jorgovan
NOVEMBER 9, 2022
Podcasting is booming and there’s no end in sight for the growth in popularity of this medium. Luckily, if you’re running a B2B podcast, you’re not competing with the thousands of entertainment, sports, mystery and other consumer podcasts that are being published every day. With a B2B podcast, you have a specific target audience, usually thought leaders and decision-makers in your industry or potential customers in industries that your company serves.
Chaneltivity
NOVEMBER 28, 2022
To say that people are stressed about managing their channel in an impending recession is an understatement. And with headlines about layoffs, high inflation, and an unstable hiring market constantly in the news, it’s easy to get caught up in the panic. But stressing yourself out isn’t going to move the needle. In these situations, the best thing you can do is to channel that nervous energy toward your partnerships.
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Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.
INSEAD Knowledge
NOVEMBER 9, 2022
Think “innovation” and what comes to mind? For many, it invariably evokes big names like Apple and Tesla, their epoch-defining products ranging from the smartphone to electric vehicles and genius leaders like Elon Musk and Steve Jobs. But is innovation only for the select few? Not at all, according to Ben M. Bensaou, INSEAD Professor of Technology Management and of Asian Business and Comparative Management.
LaVoie Health Science Blog
NOVEMBER 9, 2022
BOSTON & NEW YORK, Wednesday, November 9, 2022– LaVoieHealthScience (LHS), an integrated investor and public relations consulting agency focused on advancing health and science innovations, today announced the appointment of Nick Hennen as Head of Media, Boston. Nick is a veteran media affairs expert who brings over 20 years of experience earning high-impact earned media in top-tier national and international media outlets, along with media training and development.
Tackle.io
NOVEMBER 7, 2022
BOISE, Idaho — Nov. 7, 2022 — Tackle.io , the leading software company dedicated to helping software providers generate revenue through the clouds, today announced expanded offerings to its platform to help software sellers build and rapidly scale their Cloud go-to-market (Cloud GTM). These capabilities provide ISVs with actionable pipeline data, a proven co-sell methodology and operating model to improve the experience, and sales workflow automation to accelerate and drive new revenue with AWS,
Stellar Partnerships
NOVEMBER 6, 2022
Everything 1980s is back in fashion – shoulder pads, big hair, bold colours, Duran Duran. I should never have cleaned out my closet, as my wardrobe would now be ‘vintage’ and not daggy. During the 1980s and 1990s cause marketing became the new way of corporates and non-profits working together. We were drowning in a sea of fuchsia from the Pink Ribbon campaigns around the world.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
Jake Jorgovan
NOVEMBER 1, 2022
When people think of podcast advertising, they think of sponsors and big brands paying to run ads on podcasts. For example, a midroll ad or a host-read opening spot. It is undoubtedly an effective way to generate revenue and if your B2B podcast has the traffic, go for it. But maybe you don’t have the traffic to attract sponsors, you need to build an audience, or you’re starting a new podcast and you have the budget to launch with a bang.
Impact
NOVEMBER 2, 2022
NEW YORK – Nov. 2, 2022 – i mpact.com, the world’s leading partnership management platform, announced today the further expansion of its business operations in Europe and Asia, with the opening of its new offices in Milan, Italy; Paris, France; and Tokyo, Japan. impact.com is now represented in 20 locations worldwide, including seven in Europe and seven in Asia.
INSEAD Knowledge
NOVEMBER 20, 2022
Legendary French soccer manager Arsène Wenger once said, “Being on time isn’t the same for a Japanese man as it is for a Frenchman – when a Frenchman arrives five minutes late, he still thinks he is on time. In Japan, when it’s five minutes before the set time, he thinks he is too late.” Wenger, who coached in France, Japan and England during his 34-year managerial career, understands that people from different countries may differ in their attitudes, values and practices.
Thinkers 50
NOVEMBER 9, 2022
Thinkers50 in collaboration with Deloitte presents: The Provocateurs: podcast series. EPISODE 9. ABOUT THIS EPISODE. Ben Fanning: Peanut butter and jelly leadership. What is peanut butter and jelly leadership? And why does every business leader need a podcast? Ben Fanning is the host of the top ranked Lead the Team podcast , where he interviews world-class CEOs about their everyday success strategies that can apply to businesses of 1 to 100,000.
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Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.
Tackle.io
NOVEMBER 7, 2022
The addition of Tackle Prospect, Tackle Co-Sell, and a Salesforce application will help ISVs drive revenue with a multi-cloud experience for Marketplaces and co-sell powered by actionable buyer insights. Modern go-to-market teams are investing in channels where their sellers can win more, win faster, and win efficiently, and that means being able to sell where their buyers have available budgets.
Frost & Sullivan
NOVEMBER 12, 2022
Excessive energy and water consumption, high waste production with low reuse rates, human rights issues, and abuse of labor are just some of the core issues plaguing supply chains globally. A supply chain is a vast network between large companies and their suppliers to develop, manufacture and distribute finished products to end users. More companies are becoming increasingly aware that their supply chain and sourcing decisions have a critical impact not just on the environment, but on society a
Planview Blog
NOVEMBER 18, 2022
At Planview, we truly believe anything is possible when people work together on the things that matter most. When we break down silos and collaborate across all levels, functions, and borders, we see our people succeed. When our people succeed, so does our business. Our analytics teams play a central role in collaborating with teams across the enterprise and supporting our global teams.
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