Sat.Jan 21, 2023 - Fri.Jan 27, 2023

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Use Partners to Crush CX

Partner Path

3 Reasons to Engage Partners in Customer Success We all know that customer success is important. If customers aren’t successful using your products, they’re not going renew their subscription let alone grow their footprint. As soon as they hit ‘cancel,’ the investment you made in landing that customer vanishes. In our recent study we highlight several ways to engage partners in customer success motions.

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Break 3 habits for better partnerships

Stellar Partnerships

During the summer holidays our habits change. We get used to sleeping in, moving at a slower pace in the heat, long lunches and ice cream in the sun. As the holidays come to an end, we have to shed some of those habits as they no longer serve us for the year ahead. For me, it’s back to shoes instead of thongs and goodbye to the afternoon naps. If you want to grow partnerships in 2023, you’ll need to examine the habits that have developed in your organisation and whether they are supporting or hi

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Juggling Multiple Project Execution Methodologies? This is for you.

Planview Blog

As a project management leader, you’ve likely encountered the challenges of using multiple project execution methodologies (such as: waterfall projects, as well as collaborative and Lean-Agile work delivery). This process can be overwhelming for even the most experienced PMO, especially when supporting teams and their work methods of choice, but it doesn’t have to be.

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Aligning Partners, Revenue, and Finance for a Successful Cloud GTM

Tackle.io

[link] As Cloud Marketplaces become a key revenue generating channel, it is vital to build a Cloud GTM strategy that extends beyond just alliances to also include finance and revenue teams. The number one reason companies fail to launch a successful Cloud GTM in their first year is treating it as a tactical departmental solution instead of a strategic long-term commitment.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Why Hierarchies in Organisations Aren’t All Bad

INSEAD Knowledge

Knowledge-intensive work is quite different from the physical manufacturing work that birthed the corporate hierarchies widely prevalent today. Consider the incompetent Pointy-Haired Boss in the Dilbert comic strip: He cannot lead through wisdom or better information, and he is unable to control his subordinates because their work depends on effort that he cannot observe or comprehend.

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More Trending

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BE the change: Lead and embrace perpetual learning in 2023

Thinkers 50

Interview with Terence Mauri , Founder of Hack Future Lab, MIT Entrepreneur Mentor and Visiting Professor at IE Business School While leaders all over the world are rethinking the future of work, talent and leadership what are the top success headlines for 2023? The big story for leaders in 2023 is ‘BE the change’ which I define as leading and embracing perpetual learning.

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Vice President, Health and General Manager, Boston Office

LaVoie Health Science Blog

The VP, Health & GM, Boston Region will join a dynamic Health, Biotech and Medical Technology team. The successful candidate is a hands-on leader and will lead a diverse range of client communications programs with development through pre-approval, approval and post approval HCP and consumer outreach and strong understanding of development process.

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Solving Grand Societal Challenges Through Creative Organisation Design

INSEAD Knowledge

When commercial enterprises want to replicate a product or service at scale, they often turn to franchising as a path to growth. This involves recruiting independent partners, or franchisees, who grow the business as independent yet interlinked entities. McDonald’s, 7-Eleven and Marriott Hotels are among numerous companies to pursue such a model. It should come as no surprise that social enterprises are taking a page from the same rulebook.

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impact.com’s Elite partner status with BigCommerce takes partnerships to new heights

Impact

Partnerships are a powerful resource, and BigCommerce knows it. That’s why the ecommerce leader has selected impact.com to become an Elite partner and preferred solution for BigCommerce customers seeking to automate their affiliate and influencer partner channels. With tens of thousands of B2C and B2B companies across 150 countries, BigCommerce helps retailers drive billions of dollars in revenue.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Tackle Customer Story: ExtraHop

Tackle.io

[link] Anna Sarnek, Sr. Director of Strategic Business Development, shares how SecurityScorecard takes advantage of the Cloud Marketplaces to drive significant revenue and how Tackle has helped.

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Retail Predictions for 2023: Slow and Steady Wins the Race

Market Source Inc

What can retailers expect in 2023? Experts forecast upcoming trends that will affect how retailers can effectively compete and maintain sales and revenue in the months ahead. The post Retail Predictions for 2023: Slow and Steady Wins the Race appeared first on MarketSource.

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Leading Change in Turbulence: Case of Discovery Inc.

INSEAD Knowledge

Marinella Soldi, Chair of Italy’s national broadcaster Radiotelevisione Italiana (RAI), has been a pioneer of digital transformation since the late 2000s. The INSEAD MBA alumna is the protagonist of a new INSEAD case study written by INSEAD professors Jennifer Petriglieri and Gianpiero Petriglieri. The case charts a crucial juncture in Soldi’s varied career: the first 18 months as the President of Discovery’s ailing Southern Europe area.

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What the future of programmatic ad spend means for publisher revenue models in 2023

Impact

Sailing into 2023, programmatic advertising’s role as a primary publisher revenue source stands on shaky ground. As regulations tighten and powerful platforms like Apple crack down on online tracking and storing browsing data, programmatic ads become less profitable. Publishers with diverse revenue streams are ideally positioned to benefit from changing public expectations, new restrictions, and golden opportunities to connect directly with consumers.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Netskope Doubles QoQ Growth on AWS Marketplace with Tackle

Tackle.io

Executive Summary Netskope, a global cybersecurity and SASE leader, was looking to accelerate its growth through Amazon Web Services (AWS) Marketplace. The Netskope team invested resources and leveraged AWS partner, Tackle, to take advantage of the company’s expertise and experience in optimizing business growth on AWS Marketplace. As a result, Netskope doubled its growth in the third quarter of 2022 on AWS Marketplace.

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Best of 2022 Automotive Blogs

Market Source Inc

2022 was yet another transformative year for the auto industry. Here are our top blogs from last year, exploring the factors shaping the field and their impact on customers, dealers, and manufacturers. The post Best of 2022 Automotive Blogs appeared first on MarketSource.

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The Biggest Problem Facing MSPs Today

Managed Services Platform

We have been spending a lot of time talking to MSPs and other vendors over the last few months. Something has been bugging us, we can't quite put our fingers on it but something has changed in the marketplace.

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Build better brand relationships with publisher development expert Michelle Morgan 

Impact

While securing a contract is a considerable victory, knowing what to do after you sign the dotted line is integral for your business. Kicking off your partnership allows you to build a strong, long-lasting relationship with a brand. A new Partnerships Experience Academy (PXA) course will help you take full advantage of this opportunity. Your guides on the journey to better partnerships bring a wealth of knowledge and experience.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Tackle Customer Story: ExtraHop

Tackle.io

[link] Anna Sarnek, Sr. Director of Strategic Business Development, shares how SecurityScorecard takes advantage of the Cloud Marketplaces to drive significant revenue and how Tackle has helped.

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Channel Leaders 2023

ForzaDash

The past few years have brought momentous shifts in all facets of our lives. In the IT world, we’ve seen a significant uptick in M&A, and, at the same time, a surge in the perseverance of IT vendors, birthing innovation that otherwise may not have been established if not faced with such trials. Those who have stayed the course made sacrifices, thought outside the box, riding the giant waves of change without wiping out.

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Boost Your Revenue with These 4 Sales Optimization Strategies

SFE Partners

It’s no secret that sales optimization is an integral part of any successful business. It’s the ultimate goal of any company to maximize revenue and reduce costs , which is why sales optimization strategies are so important. Depending on the industry and type of product or service being sold, the strategies used to optimize sales may vary, but they all have the same purpose; improving efficiency while boosting profits.

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Middle East 2023 Top 5 Trends to Watch in Information and Communication Technology (ICT)

Frost & Sullivan

Middle East 2023 Top 5 Trends to Watch in Information and Communication Technology (ICT) 2022 Round-Up: The Middle East ICT market in 2022 was fueled by spending from major countries such as Saudi Arabia and UAE. The Saudi Arabian ICT market stood at $33.43 billion in 2022 and is expected to grow by 5.6% in 2023. In Saudi Arabia, hardware spending reached 58.5% of the total spend, followed by services (30.4%) and software (11.1%).

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Netskope Doubles QoQ Growth on AWS Marketplace with Tackle

Tackle.io

Executive Summary Netskope, a global cybersecurity and SASE leader, was looking to accelerate its growth through Amazon Web Services (AWS) Marketplace. The Netskope team invested resources and leveraged AWS partner, Tackle, to take advantage of the company’s expertise and experience in optimizing business growth on AWS Marketplace. As a result, Netskope doubled its growth in the third quarter of 2022 on AWS Marketplace.

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Edward Brooks

Thinkers 50

Edward Brooks Executive director of the Oxford Character Project. RADAR THINKER Thinkers50 Radar Class of 2023. FAST FACT Works with the Human Flourishing Program at Harvard University. FAST FACT Co-investigator of University of Northampton project on ‘The Role of Exemplar Narratives in Cultivating Character’. Ideas With a background in Christian and religious ethics, Brooks’ research lies at the intersection of character, virtue, and leadership development, with particular interests in the r

Finance 52
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Automated affiliate marketing technology lets retailers grow while optimizing their marketing budgets

Impact

The post Automated affiliate marketing technology lets retailers grow while optimizing their marketing budgets appeared first on impact.com.

Retail 52
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Frost & Sullivan Recognizes Future-Ready Companies at the India Manufacturing Excellence Awards 2022

Frost & Sullivan

Mumbai, India, January 23, 2023 – Frost & Sullivan concluded the 18th edition of the India Manufacturing Excellence Awards (IMEA) at Taj Bangalore, Bengaluru. 13 companies were honored and recognized for optimizing their operational excellence and being future-ready. The companies were evaluated for using digital manufacturing tools, optimizing their supply chain, and effectively enhancing their manufacturing capabilities. 19 awards were presented in a grand ceremony on January 20, 2023.

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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Senior Account Executive, Investor Relations & Corporate Communications, New York Office

LaVoie Health Science Blog

The Senior Account Executive, Investor Relations & Corporate Communications will work with clinical and commercially minded companies on diverse communications programs, including developing investor relations and corporate communications strategies, investor outreach and engagement, investor and corporate communications planning and execution, quarterly earnings, investor event planning, and account management.

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The Biggest Problem Facing MSPs Today

Managed Services Platform

We have been spending a lot of time talking to MSPs and other vendors over the last few months. Something has been bugging us, we can't quite put our fingers on it but something has changed in the marketplace.

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3 Partnerships Podcast Hosts Discuss 2022 Trends & 2023 Predictions: Paul Bird, Rob Spee, Vince Menzione Menzione

Magnetrix

Listen to the podcast with guest speakers: Rob Spee and Vince Menzione. Aired on January 17 2023. Table of Contents: Introduction Common themes from the last year Quality Partners Ecosystems Marketplaces Hyperscalers The future of demand generation Tips for a succesful ecosystem The rise of Co-innovation Partner Programs: trends, facts, stats Technologies that support partner ecosystems Tracking the data surrounding ecosystems A gaze into the future Vince's predictions for 2023 Rob's pre