Sat.Jan 01, 2022 - Fri.Jan 07, 2022


Partners Preceptors

By Bennett Napier, CAE. At Partners in Association Management, we instinctively follow the SMART goal system. S Specific M Measurable A Achievable R Realistic T Time Limited.


Forget Forms, Conversation is King

Compare The Cloud

The marketing industry has experienced digital disruption like no other. The need to innovate, re-think, and reinvent is constant and has been amplified as a result of the global pandemic. .

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What Does The Future Hold For You?

Peter Simoons

Chriet Titulaer was a visionary Dutch thinker. In the 1970s and 1980s he was involved with Dutch radio and television presenting programmes about science and technology. In the 1990s he came up with a couple of futuristic concepts such as “The House of the Future” and “The Office of the Future”. .


The Channel Outlook for 2022: Get Ready for Major Change

Channel Insider

The good news is the channel is growing and full of opportunities. The challenge is that major changes are coming that will disrupt the channel and managed service provider (MSP) business model.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

Channel Predictions Are Fleeting; Fundamentals Are Enduring

The 2112 Group

Vendors and channel pros may look to pundits for the wisdom to change, but they should never ignore the basic components of partner programs and relationships. By Larry Walsh.

More Trending

Growing your Business through partnerships


Outsourcing & focusing on core competencies. For many small businesses, their small size is a crucial advantage. Small teams are able to move quickly and responsive to changing market trends. But what do you do when your business needs are beyond your size?

The Power of Collective Intelligence

INSEAD Knowledge

Lessons from an ant colony


Leveraging Partners to Drive Strategic Value in 2022


This year presents several strategic growth opportunities for companies. Considering the impacts the previous years have had on staffing and routes to market, its partners play a key element in the companies’ ability to scale and achieve their 2022 revenue objectives.

The unsolved opportunities for cybersecurity providers

McKinsey & Company

With sophisticated cyberthreats on the rise, organizations must continue evolving by using novel strategies and technology. For cybersecurity providers, the challenges and opportunities are numerous. Risk & Resilience Insights Risk Management Cybersecurity/Risk


How Zoom Uses AI to Ramp up Sales Certification and Proficiency

Zoom was struggling to ensure that sales reps around the world––with different levels of experience and proficiency––were getting certified on updated messaging. Traditional methods were unexciting, time-consuming, and ineffective! Find out how they achieved success in Second Nature’s Customer Case Study!

Collaborating to Improve the Customer Experience


When Barry Kayton joined Powerlinx, he connected with another Powerlinx member, Dave Carter of Integrity Solutions, around opportunities for making his customers’ experience even better.

The Devil Is in the Details When Assessing Circular Solutions

INSEAD Knowledge

Identifying the right blend of circular economy strategies is vital for economic and environmental returns


Where Emerging Companies Get Stuck


How Digital Transformation creates opportunities for growth and efficiency in the disorganized organization. In todays hyperconnected, high speed business world, companies cannot afford not to make their data management as efficient as possible.


The role of ESG and purpose

McKinsey & Company

Answering three questions about purpose and environmental, social, and governance issues can help business leaders zero in on what matters most for their organizations. Strategy & Corporate Finance Insights Strategy Regulatory strategy

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

An Artisan Milk Company Expands through the Northeast


OMilk is an artisan milk company based in Brooklyn, New York that needed to find a bottle supplier to help them expand nationally. OMilk founders Greg and Julie Van Ullen found their ideal supplier in an unexpected place.

Do My Customers and Employees Love Me?

COO Alliance

When it comes to really understanding customers and employees, and understanding how much they like a company, most people are just guessing. They don’t have any real data and if they do, it’s often misleading.


Teleperformance Applauded by Frost & Sullivan for Enabling a Seamless and Effortless Customer Experience (CX) with Its Digital Integrated Business Services

Frost & Sullivan

SAN ANTONIO, TX – January 6, 2022 – Based on its recent analysis of the Southern Cone CX outsourcing services industry, Frost & Sullivan recognizes Teleperformance with the 2021 Enabling Technology Leadership Award.


How medtech companies can create value with new-business building

McKinsey & Company

Medtech industry senior executives recently convened to discuss new-business building. Their experiences illuminate what it can do for companies, why it’s so difficult, and how to get it right. Digital Insights Health care providers Medical products Digital Growth Innovation


Top 10 Tactics for a Successful SKO!

The 2022 Sales Kick Off is your big opportunity to align your sales team and drive change. Make sure it's successful with SecondNature’s SKO Ebook! Find out: ? How to set the right goals and KPIs ? How to translate vision into tactics ? How to keep salespeople engaged.

Harvesting the Energy of Our Footsteps


Pavegen is a cleantech company that harvests the energy of our footsteps and converts it into electricity. Poised to bring its technology to the world, Pavegen connected with a surprising new distribution partner through Powerlinx.

It is Time to Transform the Channel Industry

Successful Channels

The way we do business and go about our daily lives has changed forever. How we conduct business, how we work and how we build business relationships. Why not take this opportunity to transform how we do business with our channel partners?

Shindig is Recognized by Frost & Sullivan for Enabling Real Networking Through Ad-Hoc, Flexible Discussions With Its Shindig Virtual Events Platform

Frost & Sullivan

SAN ANTONIO, TX. January 5, 2022 – Based on its recent analysis of the global virtual events market, Frost & Sullivan recognizes Shindig with the 2021 Global Virtual Events New Product Innovation Award.

The state of burnout for women in the workplace

McKinsey & Company

Women are doing more to support employee well-being but face higher stress levels as a result. Here’s how leaders can help. Diversity and Inclusion Talent


LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

Here we go 2022!

Managed Services Platform

2021 was a RIDE! We started off very apprehensive, then we saw the economy start to pick up in 2nd quarter. THEN everything threatened to go south again.and the economy picked up steam again to a crazy level where we are hurting for employees!


Impartner Will Showcase Leading Channel Management Technology Solutions at CES 2022


At the company’s Impartner Candy Bar, top corporations in every vertical can learn how the “most delicious” partner programs accelerate indirect sales an average of 32% in first year alone.

AEC Firms Take Steps to Benefit from Infrastructure Bill

PSMJ Resources Blog

Actively upgrading CRM systems to win more opportunities. This message is brought to you by our partners at aec360. A key solution from HSO, Microsoft’s largest independent Dynamics 365 provider, aec360 is the premier cloud solution for architecture, engineering, and construction firms. Learn more.

The road to affordable autonomous mobility

McKinsey & Company

Robo-taxis promise affordable mobility. But with widely varying service costs across use cases and geography, providers must address operational and service issues to realize that promise. Automotive & Assembly Insights Automotive


A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

3 Methods for Collecting Event Audience Data

ITA Group

3 Methods for Collecting Event Audience Data. Connect emotionally with your audience and make them feel valued and known by collecting and using event data more effectively.


Using the Global Goals as a Systemic Approach to Relief

INSEAD Knowledge

With the UN SDGs as a guide, how can non-profits and NGOs do their work while considering long-term impact


Microsoft and CGS Win Bronze 2021 Brandon Hall Group Excellence in Technology Award