PartnerTap
MAY 11, 2021
There are four common roadblocks that partnerships hit within the first year that are often fatal. If you want to have a successful partnership (one that drives revenue for both firms), you must avoid these four pitfalls… 1. Lack of a Clear Partner Strategy. There are various reasons companies form Partnerships, so the strategies also vary.
CoSell
MAY 13, 2021
A partner manager is an emerging role in today’s world. It’s a term that essentially is at the heart of collaborative partnering. As the nature of business is so varied, it makes sense that the specific details of this job vary across different industries. Yet, some things are in common.
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Peter Simoons
MAY 9, 2021
Coopetition, according to the dictionary, is “collaboration between business competitors, in the hope of mutually beneficial results”. Coopetition seems to be a word that finds its origin in the 1980s and slowly but steadily has grown into a common form of alliances and partnerships. The best-known coopetition examples of today are probably the partnerships that have been formed between pharmaceutical companies, to develop Covid-19 vaccines.
ISTO / IEEE
MAY 13, 2021
Contributed by Bill Rubin, Senior Manager ISTO. The benefit of standards for developing products and processes across industries is well understood. Wikipedia ( [link] ) defines a Technical Standard as an established norm or requirement for a repeatable technical task. It is usually a formal document that establishes uniform engineering or technical criteria, methods, processes, and practices.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Stellar Partnerships
MAY 10, 2021
I’m getting lessons in conscious consumerism from my 19 year-old daughter. Recently we headed to our local shopping centre for a mum and daughter afternoon of coffee, cake and refreshing her wardrobe on my credit card. As I browsed the window of Uniqlo I was told firmly, “No mum. Don’t buy at Uniqlo- their cotton comes from Xinjiang forced labour ”.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Rigsbee Research
MAY 11, 2021
The post The Differential is the Valuable Feature of Membership (703 words) appeared first on Ed Rigsbee association and membership growth.
INSEAD Knowledge
MAY 10, 2021
The key to achieving zero-waste is a systems approach where all stakeholders – including academics – work together to the same ends.
Impartner
MAY 12, 2021
Changes that were working their way through the information and communications tech channel have accelerated as a result of Covid-19, new business models and powerful automation platforms. So says Rod Baptie, founder and managing director of Baptie & Co., one of the tech industry’s most influential events and networking businesses.
Thinkers 50
MAY 11, 2021
Customers Not CEOs Decide Whether Companies Succeed. Yet being customer-led remains elusive for many. by Charlie Dawson and Seán Meehan. Some companies are great for customers – not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Frost & Sullivan
MAY 12, 2021
The shared mobility market is expected to reach $608.86 billion by the end of 2021, finds Frost & Sullivan. Santa Clara, Calif. –May 12, 2021–Frost & Sullivan’s recent analysis finds that the global shared mobility market is anticipated to accelerate and grow in H2 2021, reaching pre-pandemic levels by 2022. Led by the eHailing segment, the global gross market value (GMV) of the industry—which includes ride-hailing, ridesharing, corporate, peer-to-peer (P2P) and traditional car-sharing,
Mindmatrix
MAY 12, 2021
B-to-b suppliers that want to improve channel partner skills often act like forgetful chefs, offering sales and product certification but failing to add marketing training to the mix. In this brief by SiriusDecisions, learn how you can create certification programs that increase partner marketing knowledge and effectiveness.
Aepiphanni
MAY 11, 2021
Online technology and global platforms have increasingly allowed companies of all sizes to do business world-wide. As sales have increased, business teams have expanded – many of which are now scattered across the globe. Understanding how culture plays a part in team dynamics is more important than ever as a leader. According to Business News Daily , “People of diverse backgrounds and places of origin offer a mix of skills, perspectives and ideas.
The 2112 Group
MAY 11, 2021
Lori Cornmesser joins Channelnomics’ Changing Channels host Larry Walsh to talk about what it’s like for a channel chief to start over in a new role and find success in driving indirect sales. The average channel chief spends between 18 and 36 months in their role. From there, they often move on to a similar position in a different company. Review the resumes of some of the industry stalwarts and you’ll see a succession of channel leadership jobs, each requiring the same entry process of discove
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Frost & Sullivan
MAY 10, 2021
Global Reach Requires Local Presence . In the digital era, the whole world is your marketplace. Thanks to technologies such as cloud communications and the ubiquitous internet, your customers, partners, and employees can be anywhere, and interact with your business as if you were down the street. At least, some of them can. While a global strategy can look good on paper, it can be remarkably challenging to execute.
COO Alliance
MAY 9, 2021
Our guest today is COO Alliance Member Julia Gordy, who is the Head of Operations at AdOutreach. . AdOutreach is a company that helps entrepreneurs & marketers harness the power of YouTube Ads to skyrocket their leads & sales. . Julia is integral in the management of AdOutreach and specializes in analyzing and improving organizational processes to improve quality, productivity, and efficiency.
INSEAD Knowledge
MAY 12, 2021
Executives who respect both the letter and the spirit of ethical norms aren’t born – they’re shaped by their home communities.
Planview Blog
MAY 12, 2021
We’re excited to announce that Planview has built Objectives and Key Results (OKRs) capabilities into Planview LeanKit ! In this post, you’ll learn: why we’ve added OKR capabilities into the Planview platform why OKRs are particularly valuable for Agile organizations how OKRs have changed in recent years what to look for in OKR software. But first, here’s a quick introduction to OKRs, in case they’re new to you.
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Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.
Frost & Sullivan
MAY 11, 2021
Partners to build on mutual synergies, push fleets to embrace sustainable, electrification agenda. By Abishek Narayanan, Program Manager, and Amrita Shetty, Senior Manager – Communications & Content, Mobility Practice. In the automotive industry’s march towards decarbonization, one key aspect has been that of fleet electrification. Fleets have often been indicted for their high emission levels, underscoring the impact that electrifying fleets will have on environment-friendly transport pract
COO Alliance
MAY 13, 2021
Even leaders need a little help from their COOs sometimes, especially CEOs. The reality is, entrepreneurs and CEOs are often “Quick Starters.” This means that when CEOs have an idea, they launch right into wanting to do it immediately. The return from conferences or events with multiple great ideas or new systems that “will only take a few minutes to do.”.
INSEAD Knowledge
MAY 12, 2021
Pitfalls and solutions for non-family chief executives.
Partnership on AI
MAY 13, 2021
Today, the John S. and James L. Knight Foundation announced the launch of a new, $3 million initiative to help local news organizations expand the application of artificial intelligence (AI) and harness it for their long-term sustainability. As part of the “AI for Local News” initiative, Knight will fund a three-year, $600,000 Partnership on AI (PAI) project to identify the major ethical challenges for the use of AI across the news lifecycle and develop best practices for the responsible use of
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In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Frost & Sullivan
MAY 13, 2021
The global MedTech market is expected to reach $529.23 billion by 2024, finds Frost & Sullivan. Santa Clara, Calif. – May 13, 2021– Frost & Sullivan’s recent analysis finds that medical technology (MedTech) firms are experiencing a rapid transformation as hospitals gradually move from high-acuity and high-dependency care to decentralized and patient-centric care models.
COO Alliance
MAY 13, 2021
Even leaders need a little help from their COOs sometimes, especially CEOs. The reality is, entrepreneurs and CEOs are often “Quick Starters.” This means that when CEOs have an idea, they launch right into wanting to do it immediately. The return from conferences or events with multiple great ideas or new systems that “will only take a few minutes to do.”.
INSEAD Knowledge
MAY 11, 2021
How to fuel – and cool – competitive wars.
Crossbeam Blog
MAY 13, 2021
Earlier this month, I wrote about the importance of getting data from your partner ecosystem (namely account mapping data) into your company’s data warehouse. We’ve seen this subject resonate with partnership leaders and data professionals alike, so I wanted to expand on the topic and share more ways you can put that data into action — including the code required to do it.
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IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.
Frost & Sullivan
MAY 13, 2021
65% of Indonesian companies are employing on-demand operation patterns and flexible routes. Santa Clara, Calif. – May 13, 2021 – Frost & Sullivan’s recent analysis on the Indonesian connected trucks telematics market finds that, currently, 96% of companies are using telematics in their fleets with communication functions sent over 3G/4G, leveraging real-time information for efficient operation of their fleets.
Market Source Inc
MAY 9, 2021
Achieve revenue and growth goals with our framework for building and scaling a Customer Success practice for high value and silver accounts – and for channel partners. The post A Maturity Model for Building an Effective Customer Success Practice appeared first on MarketSource.
Channel Incentive Best Practices
MAY 13, 2021
The last couple of years have seen an influx of new types of partner in to the IT channel. This new demographic comprises non-transacting players in the shape of referral, influence, consulting partners. As such, vendors are working out how they can reconfigure their partner programs to accommodate these new partners. This includes incentivising them – how can vendors create incentives for a new generation of non-transacting partners?
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