How to Successfully Market Your Channel Program
Impartner
NOVEMBER 29, 2018
Blog Series: The Old Man and the Channel – with Olivier Choron, Managing Director EMEA, Impartner. Part 1: Build it and They Will Come! Background: After more than 20 years in the channel, I sometimes feel like Santiago, Ernest Hemingway’s hero, unlucky in my quest to get the big fish. For Santiago, this was taken literally, for me, it’s been all about getting the best from my channel program.
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