Hype
APRIL 27, 2021
This is the fifth blog post in HYPE’s series on the most often-asked questions about strategic foresight. While the fourth post provided insights on where and how to identify industry trends , this post offers a step-by-step process for scenario planning to prep your organization for the future. Strategic Foresight
Crossbeam Blog
APRIL 29, 2021
Today, I’m the CEO of Crossbeam. But I spent the first eight years of my SaaS career in the murky depths of the analytics market, and let me tell you: Data warehouses changed everything.
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Stellar Partnerships
APRIL 26, 2021
Have you ever participated in Tough Mudder? It’s a crazy fitness challenge with all kinds of obstacles to overcome. Personally, I’ve never felt the urge to commando crawl through mud or jump into icy water, but Sharon did it once – in a red morph suit (yes, you can bribe me for the photos).
Peter Simoons
APRIL 25, 2021
In a 1993 HBR interview Peter F. Drucker mentioned alliances as “ Dangerous liaisons […] which, by the way, very few people understand ”. In the article it is clear that Drucker refers to the manager’s desire to have control. Luckily, we’ve come a long way in the past 28 years. However, even today, not many people really understand alliances. .
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Be Partner Ready
APRIL 25, 2021
When embarking on a corporate partnerships strategy, it’s critical to know that there are two levels of readiness. Often when non-profits and social enterprises consider commencing a corporate partnerships strategy, their first action is to ask the board for contacts within the business sector. There’s nothing wrong with that, but it’s something that should be done way down the track, and certainly not at the start.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
CoSell
APRIL 28, 2021
In our sales environment, we are looking for ways to gain a competitive advantage and provide exceptional value. More and more sales professionals are looking to build long-term relationships with their B2B partners. If that sounds good to you, you’re probably also wondering is about how. You may be asking two critical questions: What is the best way to connect with clients?
Channel Incentive Best Practices
APRIL 29, 2021
How successful is your MDF Program? Although a more paramount question might be if you are familiar with which activities result in the highest ROI? Either way, if you are looking to take your MDF program to the next level, join Channel Mechanics CEO Kenneth Fox for the webinar “ Guiding Principles for a Successful MDF Program “ Kenneth will be joined by Michele Lee , Channel Programs and Distribution Management with Juniper Networks, Ryan Griffis , Global Channel Programs Manager
Crossbeam Blog
APRIL 29, 2021
Ask a friend in the partnerships world, “What’s cross-selling?” and you might find yourself doing the shuffle. Your friend redirects the question to you, making sure you answer first. Then, in most cases, they agree with you.
Board Source
APRIL 30, 2021
Billy Shore of Share Our Strength , the parent organization for the No Kid Hungry campaign, responds to BoardSource’s CEO, Anne Wallestad's new way of framing the nonprofit board’s role, and a call for what we’ve termed “Purpose-Driven Board Leadership.”. “ The Four Principles of Purpose-Driven Leadership ” offers a new framing of a board’s mission that puts purpose first.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Thinkers 50
APRIL 26, 2021
Not only can leaders help organizations to co-create the future, but perhaps they can also energise the workplace along the way. Whether this comes down to technology, the race to reskill or diversity, Hack Future Lab founder and global management thinker Terence Mauri sets out why it’s time to rethink the importance of trust in sustaining an inclusive, human-led and sustainable future.
ITA Group
APRIL 29, 2021
5 Key Challenges to Unlocking Improved Customer Lifetime Value. Do you want more returning customers? The kind of customers who spend more money and visit more often? Then a loyalty program could be the perfect tool to add to your customer retention arsenal. Why? You may ask. Let’s start with the most reasonable fact: It makes you more money. Well—if it’s done the right way, of course.
INSEAD Knowledge
APRIL 28, 2021
All innovations make the journey from “eureka” to “meh”. But they don’t do so according to fixed rules.
Chameleon Sales
APRIL 30, 2021
Making better decisions means getting your hands on helpful and accurate information. Better decisions lead to less risk and faster results. Does that sound like a good idea? We think so, too. Market research ensures that your company develops an informed and successful business strategy. When a company develops a new product or service, the natural next step is to make it available to the public.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Impact
APRIL 29, 2021
How cool would it be to work from home, set your own hours, and make money opining on and writing about something you love, like baking or life with pets ? Especially when you look at the successful stars of the Instagram/TikTok/Twitch universe, it’s hard not to wonder: could I do that? How FitHealthyMomma started — Tami Smith’s inspiring story. In November of 2019, Tami Smith was pretty much in that boat.
Frost & Sullivan
APRIL 29, 2021
Webinar will explore how COVID-19 will have a transformative impact on key mobility segments such as corporate travel, car ownership and urbanization. FOR IMMEDIATE RELEASE: Press Contact: Melissa Tan. Frost & Sullivan. P: +65 68900926. E: melissa.tan@frost.com. SANTA CLARA, Calif. – April 29, 2021 – Mobility patterns across cities are highly influenced by Mega Trends, global events, changing work environments, and shifting industry structures, which have a direct correlation with commuting
TRG Blog
APRIL 27, 2021
If your business decided to embark on the ERP journey, you might come across a plethora of ERP solutions and vendors , all of whom seem to be a good fit for your business. But do they? Well, at least one of them is, but the comparison process can be daunting.
Mindmatrix
APRIL 27, 2021
Questions that start with the “five Ws and one H” (who, what, where, when, why, and how) constitute a reliable method for getting the complete story on a topic. This set of questions are also a useful guide for developing a marketing enablement plan – a key deliverable when establishing a formalized marketing enablement program. In this blog, we offer a SiriusDecisions Research Brief that define the six components of a marketing enablement plan and explain how to create a roadmap for successful
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Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.
INSEAD Knowledge
APRIL 28, 2021
Seven lessons about relationships that could save your career.
Frost & Sullivan
APRIL 28, 2021
Government Regulations & Initiatives, Colocation Market, Cloud, and SaaS Market to Drive Growth. The Kingdom of Saudi Arabia is rapidly transforming all sectors to achieve the goals laid down by Saudi Vision 2030 and the National Transformation Program. Improving the quality of service and delivering innovative solutions are at the forefront of this agenda.
COO Alliance
APRIL 24, 2021
Our guest today is Matt Clark, President and Chief Operating Officer for Corcentric. Matt is responsible for setting and steering Corcentric’s strategic vision along with its mission of empowering businesses to do more. His leadership has led to a substantial increase in employees, revenue, and the company’s growing presence in the B2B FinTech space. .
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
INSEAD Knowledge
APRIL 26, 2021
Covid-related setbacks require redoubled DEI efforts, but are companies delivering?
Frost & Sullivan
APRIL 28, 2021
The agreement will motivate greater awareness and adoption of electric motorcycles, strengthen push towards carbon-neutral mobility. One of the key trends that have emerged as a result of COVID-19 has been the emphasis on health and wellness in relation to mobility. Consequently, we have seen shared mobility modes, both private and public, taking a knock with several shared mobility companies repurposing their fleets for essential services delivery.
CenterPoint Group
APRIL 27, 2021
Complete Clean Pledge. Expanding our rigorous cleaning protocols, Enterprise has teamed up with Clorox® one of the most trusted brands for powerful cleaning.
Tackle.io
APRIL 27, 2021
About This Playbook: Guidance for Growth In this playbook, you’ll find key strategies for each step of your Cloud Marketplace journey, from getting started to scaling and operationalizing—complete with expert advice from leaders in the field at companies like CloudZero, Hashicorp, CrowdStrike, and more. . The mass migration continues: More software sellers are leveraging Cloud Marketplaces as a critical leg of their go-to-market strategy, and they are seeing results such as: .
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IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.
INSEAD Knowledge
APRIL 25, 2021
Behavioural and neuroscience research by INSEAD and Sorbonne Université suggest bariatric surgery does a lot more than just help patients lose weight.
ITA Group
APRIL 27, 2021
Event Marketing ROI: A Roadmap to Prove User Conference Experience ROI. Do you have data? You undoubtedly do. And I’d bet others in your organization do, too. There are so many sources and places for data to be generated—including registration, apps, event marketing campaigns, CRMs and more. . While your organization likely has analysts looking at some data, can you definitively say they’re looking at all of it through your event lens?
Crossbeam Blog
APRIL 27, 2021
When you’re held accountable for partner-sourced revenue, speed is your best friend — but you can’t optimize the timing of your next deal when you’re knee deep in spreadsheets. You need processes, workflows, and tools that allow you to move faster and cover as much ground as possible with your partners.
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