Sat.Dec 05, 2020 - Fri.Dec 11, 2020

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Worried About a Dry Pipeline in January 2021? Make Sure You Do This.

PartnerTap

Share Your Target Account Data Generously with Your Strategic Partners – Without Any Constrictions. We all know that feeling of having a dry pipeline – an increasing fear of uncertainty and failure stresses you out, which makes coming up with new ideas even more difficult. But you don’t have to build pipeline all alone. Your strategic partners are the most effective resource when it comes to new lead generation.

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For Nonprofits, Uncertainty Equals Opportunity

Board Source

At the risk of beginning this post with a completely unoriginal and obvious point, the country is currently experiencing a level of cultural, political, and economic turmoil not seen in many decades. In fact, I would argue that today’s combination of a worldwide pandemic, political unrest, and racial tensions have left most of us reeling.

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STANDARDS, FIRE HYDRANTS, AND THE GREAT BALTIMORE FIRE

ISTO / IEEE

Contributed by Bill Narin, Global Business Development, IEEE-ISTO. The Year Was 1904. Crossword puzzles, canned beer, and sliced bread hadn’t been invented. The American flag had 45 stars and the average American worker made 22 cents an hour. The San Francisco Earthquake was still two years in the future. The Great Chicago Fire was three plus decades in the rear view mirror — the first well known use of which, by the way, would occur in seven more years when driver Ray Harroun used one in

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WIRES, wombats, a wine – what a way to make a difference!

Be Partner Ready

You’d be hard pressed to find a more passionate advocate for Corporate Social Responsibility (CSR) than Indeya Passfield, a savvy digital marketer. Working for Fourth Wave Wines - an innovative company which combines modern brands with high-quality contemporary winemaking – Passfield says it’s also a commitment to CSR which motivates her and her colleagues.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Aim, fire, ready

Stellar Partnerships

2020 has been a year when nothing was in the right order. Carefully laid plans in January were out of date by March and ancient history by May. Being agile and adaptive were strengths this year. But in the rush to adapt and push normal processes aside, we’ve seen some less than effective prospecting for corporate partners. The “aim, fire, ready” approach has seen some non-profits put their need to fill urgent income gaps ahead of proper strategic thinking about the right corporate prospects.

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More Trending

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Helping to Make Smart Cities a Reality with Standards

ISTO / IEEE

Byline: Enabling Integrated Services to Citizens through IEEE P1951.1. Author(s): Subramaniam Chidambaram, Chair, IEEE P1951.1 & Srikanth Chandrasekaran, IEEE SA. India is expected to witness an increase in urban population from 377 million in 2011 to 600 million (roughly twice the current population of the United States) in 2031 according to an UN backed report published in 2014.

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Changing How We Change: A practical guide to leading virtual transformation beyond the crisis

Thinkers 50

Changing How We Change. A practical guide to leading virtual transformation beyond the crisis. by Susie Kennedy. As the world moves beyond this phase of Covid-19 organisations are reimagining their futures, and virtual teams are leading transformation. So, we must adapt how we lead change. Here are some practical lessons to help leaders of change succeed in a virtual world.

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How Technology Threatens Mental Health – Especially if You’re Inauthentic

INSEAD Knowledge

When the personality you show the world doesn’t match your true self, it can sap the energy you would otherwise need to deal with technostress.

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Sell Your Business For More

Ground Floor Partners

At some point, every business owner has to leave the business. While closing down is always an option, it is almost never the best one. Also, what’s the point of simply shutting down when a nest egg or funding for the next opportunity is available? The most common exit option is a business sale. However, selling a business takes time, especially if the business isn’t structured with a sale in mind.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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COOs – Make Your Team’s Goals Your Goals

COO Alliance

As a COO it is very important that you make your team’s goals your goals! Leaders want to encourage their employees to dream big, especially if you’re a COO. You need to consider that helping employees achieve their dreams helps you to achieve your own! It doesn’t matter if you are the Second in Command and not the CEO. That’s not an excuse. Personally helping your employees become more ambitious will ultimately reward you and the organization you work for.

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Noshing and napping: Here’s what the Impact team is celebrating (and eating!) around the world in December

Impact

December is a month for looking back, looking forward, and looking inward. At Impact, our colleagues from cultures around the world will be celebrating in a variety of ways. To honor the diversity of our colleagues and to learn more about the various holidays we celebrate, we asked a few of them to share some favorite memories of this time of year and the traditions that come with it.

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Leadership Trends For 2021 And Beyond

Aepiphanni

Maureen Metcalf, Forbes Magazine Counsel Member, understands that disruption is the best avenue into opportunity. Projecting leadership trends in 2021, she wrote an article on Forbes.com after reviewing the work she did for clients in 2020 and conducting 50 interviews with executives, thought leaders and academics. Each trend reflects a variety of U.S. circumstances and global events that have.

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What Fuels Rumours and How to Put Them Out

INSEAD Knowledge

Unfounded rumours can be spread far and wide by anyone who knows their way around social media. We can’t stamp it out but we can – and should – fight fire with fire.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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COOs – Make Your Team’s Goals Your Goals

COO Alliance

As a COO it is very important that you make your team’s goals your goals! Leaders want to encourage their employees to dream big, especially if you’re a COO. You need to consider that helping employees achieve their dreams helps you to achieve your own! It doesn’t matter if you are the Second in Command and not the CEO. That’s not an excuse. Personally helping your employees become more ambitious will ultimately reward you and the organization you work for.

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How to go from a good partnership program to a great one in 2021

Impact

If 2020 has taught us anything, it’s that businesses either need to adapt or they risk dying. Many learned the hard way that if they didn’t adapt quickly enough, they were in trouble. We learned that businesses with a mature partnership program — a strong mix of partners and automation that keeps them running smoothly — were the ones to survive. They continued marketing to their audiences to retain interest and remain relevant.

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Client Engagement in 2021 New Features

Managed Services Platform

At Managed Services Platform our vision has always been to turn technically heavy client meetings into engaging value added business conversations. 2020 has brought new challenges for Account Managers and vCIOs. Client meetings became remote, the duration of sessions shrank, the topics in QBRs steadily increased and clients got very apprehensive about investing in general.

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Boost Your Agile Program in 2021

Planview Blog

Some of the most successful organizations like Cisco, Lego, and PlayStation have found significant success by using Agile at scale. They have used various Agile disciplines, leveraged PI Planning, built high performance teams, and more to garner success. It’s that time of year for all members within Agile teams to freshen up on Agile Program Management.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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How Start-ups in Emerging Markets Succeed Despite Scarcity

INSEAD Knowledge

When the going gets tough, bring on improvisation and learning.

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The Co-Marketing Flip: Get Strategic With Your Partner Marketing Six Months Into the Partnership

Crossbeam Blog

When you have a handful of tech partners, when’s the right time to make the “co-marketing flip”? You know, the switch from handling co-marketing requests that satisfy a need from your partner or customer to creating content that actively engages more adopters.

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COOs – Make Your Team’s Goals Your Goals

COO Alliance

As a COO it is very important that you make your team’s goals your goals! Leaders want to encourage their employees to dream big, especially if you’re a COO. You need to consider that helping employees achieve their dreams helps you to achieve your own! It doesn’t matter if you are the Second in Command and not the CEO. That’s not an excuse. Personally helping your employees become more ambitious will ultimately reward you and the organization you work for.

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Episode 9 | How to Start Engaging Your Online Community with Charles Collins and Danica Vince Cruz

Aepiphanni

Danica Vince Cruz and Charles Collins are the founding team behind Danica VC Media, a creative marketing strategy agency with locations in Frederick MD, Chattanooga TN, and West Palm Beach FL. The driving force behind their effective marketing approach is their ability to blend out-of-the-box strategies and cultural fluency to create marketing campaigns that engage audiences on a deeper level.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Why Putting Your Phone Away Isn’t the Answer

INSEAD Knowledge

Interaction on social media during an event increases our enjoyment in the moment and beyond.

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Get Off the Partner Enablement Treadmill

Crossbeam Blog

You’re churning out partner program guides, sales one-pagers, and technical documentation left and right, but you still aren’t seeing traction from your partners. They’re disinterested and you’re clearly not a priority for them. If this sounds all too familiar, here’s some advice: Stop what you’re doing and get off the treadmill.

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Ideal Influencers: How to bring scale to influencer marketing

Impact

Managing and growing a large influencer program can be both rewarding and challenging. Some brands, however, are finding innovative ways to get more from their influencer programmes without increasing complexity. With Impact an official partner of The Influencer Marketing Show, I was joined by Fipe Gougemerrall, Team Leader, Affiliate Marketing at Ideal, and Nathalie Edström, Head of Influencer Marketing, from Ideal of Sweden for an intimate fireside chat to discuss tactics on scaling their infl

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6 Proven Ways to Ace Your Business Development Plan

Aepiphanni

When starting a business, one of the things that you need is a feasibility study to make sure it will have a return on your investment. To succeed, you need a business development plan to guide you towards achieving your goal. It’s like a map that will lead you to your destination. If you don’t take it seriously, chances are, you’ll get lost along the way.

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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Achieving Customer Success through Collaboration Excellence

Phoenix Consulting Group

originally published in Forbes.com | . Organizations often comply and certify to international standards as a normal course of business, like brushing your teeth in the morning. Or they might certify because certain contracts or customers require it. This is like your mom telling you to brush your teeth. This is especially true of the well-known ISO 90001, criteria for quality management set by the International Organization for Standardization (ISO).

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Tackle’s Cloud Marketplace Platform Overview

Tackle.io

[link] Go to Marketplace the Smart Way with Tackle’s One-of-a-Kind Cloud Marketplace Platform! With Tackle, you’ll be able to tap into the revenue potential Cloud Marketplaces like AWS Marketplace , Azure Marketplace , and GCP Marketplace bring to software companies. It’s all thanks to our streamlined approach to listing, deeper management capabilities, and multi-Marketplace reporting that you simply can’t get anywhere else.

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Impact wraps up 2020 with 11 major industry awards

Impact

During this unforgettable year, with our people working from home and communities and economies in chaos, the Impact team stepped up and kept up the hard work and creative thinking. We’re so proud of our colleagues around the world and of the great industry recognition they’ve earned for us in the form of 11 major awards in 2020, plus kudos from around the industry.

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