Partner Path
NOVEMBER 3, 2022
Customize your approach to European partners for better results. “Europe is like North America: the countries are just different states,” a young but enthusiastic new EMEA GM from America once said to me on his first day at his London office. Being a Brit, I smiled and made a comment about the inclement weather and advised that he should buy a brolly (umbrella).
Stellar Partnerships
OCTOBER 31, 2022
Sometimes the lure of big money can make us overlook the risks behind a decision. Like a gambler convinced that the next game is going to be the big winner, we can fail to see the real costs and consequences. In the UK a restaurant chain offered to sponsor a local soccer team for under 10-year old boys. The sponsorship provided much needed funds for equipment, kit and training.
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EGA
OCTOBER 30, 2022
Computer Network, City, Globe – Navigational Equipment, Big Data, Cityscape. The unique market drivers and business challenges pertaining to 2022 have further solidified the need for accelerated future readiness for forward-thinking for leaders and organizations alike. Nearly every industry has felt the need to reassess the operating model, pinpoint strengths and weaknesses and devise new strategies hoping to reap the benefit in 2023 and beyond.
CenterPoint Group
NOVEMBER 4, 2022
A spend analysis is a process of analyzing the spending patterns of an organization. It enables organizations to understand where their money is going and how they can save money. The goal of spend analysis is to analyze spending habits and identify areas for cost savings, this is typically done by transforming the raw data into usable information thus finding insights into the company’s procurement activities and spending habits.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Channel Insider
NOVEMBER 2, 2022
The balance of power between IT vendors and MSPs has shifted in recent years, largely caused by managed service providers’ (MSPs) decision to sell monthly subscriptions instead of just software, plus the growth of MSPs that cater to distinct segments of the market. Yes, vendors remain at the head of the table. But, MSPs now sit at the place of honor to their right side.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Jake Jorgovan
NOVEMBER 1, 2022
When people think of podcast advertising, they think of sponsors and big brands paying to run ads on podcasts. For example, a midroll ad or a host-read opening spot. It is undoubtedly an effective way to generate revenue and if your B2B podcast has the traffic, go for it. But maybe you don’t have the traffic to attract sponsors, you need to build an audience, or you’re starting a new podcast and you have the budget to launch with a bang.
Impact
NOVEMBER 2, 2022
NEW YORK – Nov. 2, 2022 – i mpact.com, the world’s leading partnership management platform, announced today the further expansion of its business operations in Europe and Asia, with the opening of its new offices in Milan, Italy; Paris, France; and Tokyo, Japan. impact.com is now represented in 20 locations worldwide, including seven in Europe and seven in Asia.
INSEAD Knowledge
OCTOBER 31, 2022
With Covid-19 slowly easing, fully remote work will likely soon become a thing of the past. As we bid farewell to pandemic-era norms, questions about what the future of work will look like have been dominating discussions on the topic for much of the past year. Will a looming recession force employees to accept going back to the office full-time? Does working from home help or harm individual and organisational productivity?
Hype
NOVEMBER 1, 2022
Did you know that not that long ago, drones were one of the bestselling Christmas presents ?
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
TRG Blog
NOVEMBER 2, 2022
Infor SunSystems 7 SaaS , the first SunSystems version ever to be on multi-tenant cloud, was officially revealed on Oct 18. With this release, the venerable accounting software and its extensive ecosystem have entered a new era. As a user of SunSystems , what can you expect from SunSystems 7?
CenterPoint Group
NOVEMBER 4, 2022
“Spend analysis” is exactly what its name suggests. It’s the formal process of analyzing how an organization spends money. Spend analysis turns raw, real-time data about where an organization’s money goes into usable information and actionable insights.
INSEAD Knowledge
NOVEMBER 3, 2022
The latest report by the Intergovernmental Panel on Climate Change makes it clear: business and government can do more to address climate change. Without intervention, the planet is projected to warm 4.5°C above preindustrial levels between now and 2100. If that happens, climate scientists predict catastrophic consequences. Glaciers will melt, coastal cities will flood, biodiversity will be lost, and businesses and the economy will face dire consequences.
Market Source Inc
NOVEMBER 4, 2022
Are you facing a customer renewal problem? We get it, and we have the solution. Apply these Customer Success best practices, and watch customers bring that one foot they have out the door back in. The post The Four Leading Causes of Non-Renewals and How to Fix Them appeared first on MarketSource.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Frost & Sullivan
NOVEMBER 3, 2022
San Antonio – Nov. 03, 2022 – Most businesses intend to support a hybrid workplace in the ever-changing work environment of the twenty-first century. Maintaining a hybrid workplace is the most effective way to stay competitive in the labor market and attract and retain the most talented professionals. This has been a disruptive change for companies and has reshaped the way enterprises have traditionally operated.
SFE Partners
NOVEMBER 2, 2022
These days, buyers spend a lot of time researching the different available solutions to their pain points before ever interacting with a sales rep. On average, buyers only spend 17% of their time talking to reps — so capitalizing on that 17% and creating a delightful buyer experience in that limited time is key to closing deals. . This limited time creates an impression of your brand, your service, and your dedication to the customer’s satisfaction.
Impact
NOVEMBER 2, 2022
It’s no secret that agencies play an integral role in the growth of the partnership industry. Benchmark data from impact.com shows that agencies drive as much as 50 percent of partnership activity. Additionally, data from the impact.com platform spotlights how programs managed by our leading agency partners develop more productive partnerships, grow faster, and deliver more incremental revenue.
Market Source Inc
NOVEMBER 1, 2022
If you’re looking at an ecosystem strategy, customer success, with its holistic, proactive, ingrained approach to delighting and retaining your customers, should surely be a priority part of it. The post Customer Success: The First Stop in Your Ecosystem Strategy appeared first on MarketSource.
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Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.
Frost & Sullivan
NOVEMBER 2, 2022
SAN ANTONIO – November 2, 2022 – Recently, Frost & Sullivan researched the global cloud workload protection (CWP) industry and based on its analysis, recognized Palo Alto Networks with the 2022 Global CWP Company of the Year Award. Already recognized as a pioneer in the network security market, Palo Alto Networks expanded its cloud security platform and strategy through the addition of several capabilities to address cloud threats from development to deployment.
Remarkable Partnerships
NOVEMBER 1, 2022
International Fundraising Congress (IFC) is epic. It took place in The Netherlands in October and 700 people attended in person and 500 online. We had the privilege of speaking this year and as we walked through the doors of the conference centre, we could tell this was going to be a powerful week. So here are our five big insights from IFC 2022. Location helps transformation.
Impact
NOVEMBER 1, 2022
Software marketplace AppSumo tapped into affiliate tracking software to manage their referral partner relationships and payouts. But that platform couldn’t keep up with the complexity and growth of the company’s program. . The team decided to switch to impact.com to manage affiliate partnerships. They soon achieved an incredible 255 percent year-over-year (YoY) revenue growth.
Market Source Inc
NOVEMBER 1, 2022
Down economy has you hesitant to scale Customer Success? We understand. We also have some ideas. Read on for a strategic approach that will help you capture new revenue now and ready you for future growth. The post Scaling Customer Success in a Down Economy appeared first on MarketSource.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Frost & Sullivan
NOVEMBER 2, 2022
SAN ANTONIO, TX. – November 2, 2022 – Frost & Sullivan recently analyzed the Industrial Internet of Things (IIoT) edge computing solutions industry, and, based on its research results, recognizes Stratus , an SGH company (Nasdaq: SGH ), the global leader in simplified, protected, and autonomous computing solutions with the 2022 Global Product Leadership Award.
Managed Services Platform
OCTOBER 31, 2022
Apple Podcasts: [link] Spotify: [link] Youtube: [link] We’ve talked about what you are doing wrong when it comes to compliance and why you should care, so now it’s time to talk about how an MSP can benefit from this important piece of the engineering puzzle. People process technology. Getting all the right people in place can be a struggle, but partnering with compliance experts will help to bring forward the compliance regulations that your clients need.
Binfire Collaboration Blog
OCTOBER 29, 2022
Project management is not only a popular career choice but also a profession that is in high demand. If you’re interested in a career in project management, there are a few things you can do to get started. Here are 10 ways to kick-start a career in project management. 10 ways to kick-start a career in project management. Get Certified . There are a number of different project management certifications available, and each has its own set of requirements.
Market Source Inc
NOVEMBER 1, 2022
It costs 5-25 times more to acquire a new customer than to keep one. When economic uncertainty makes acquiring new customers a challenge, minimizing customer churn makes sense. These strategies can help. The post The Four Leading Causes of Customer Churn appeared first on MarketSource.
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IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.
Frost & Sullivan
OCTOBER 31, 2022
Image: Hiroshi Yamamura, Country Head, Frost & Sullivan Japan delivering the closing address at Sustainable Innovations: Connecting the Dots to a Net-Zero Future. TOKYO – October 31, 2022 – Global market research and advisory consulting company Frost & Sullivan launched “Sustainable Innovations: Connecting the Dots to a Net-Zero Future” on October 26, 2022, at Kawasaki King Skyfront Tokyu REI Hotel.
Impact
NOVEMBER 4, 2022
The post Four reasons why Malaysian retailers should partner with influencers for growth in 2023 appeared first on impact.com.
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