Sat.Nov 05, 2022 - Fri.Nov 11, 2022

You Know Nothing of Association Strategy Jon Snow

Partners Preceptors

You Know Nothing of Association Strategy Jon Snow By Vice President Rachel Luoma, MS, CAE One of my association clients is going through the strategic planning process with Lowell Aplebaum of Vista Cova.

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7 signposts for success in cause marketing

Stellar Partnerships

Everything 1980s is back in fashion – shoulder pads, big hair, bold colours, Duran Duran. I should never have cleaned out my closet, as my wardrobe would now be ‘vintage’ and not daggy. During the 1980s and 1990s cause marketing became the new way of corporates and non-profits working together.

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Your Alliance Skills in Changing Times

Peter Simoons

The recent KPMG 2022 CEO Outlook interviewed 1,325 global CEOs to gain insight into their 3-year outlook on business and economic landscapes.

Practical Ways To Grow Your B2B Podcast

Jake Jorgovan

Starting a B2B podcast is a great way to raise your profile as a thought leader in your industry, connect with other leaders and potential customers by inviting them on as guests, and also to increase brand awareness for you as a host and for your company.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Scaling up: How founder CEOs and teams can go beyond aspiration to ascent

McKinsey Public & Social Sector Insights

For many start-ups, the challenge is no longer about securing capital—it’s about learning how to restructure themselves as fast as their products or organizations can evolve. Insights on People and Organizational Performance High Tech & Internet Organization Organizational design

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Tackle.io expands its offering to be the first and only platform to help software companies build and scale their Cloud GTM to accelerate sales growth

Tackle.io

BOISE, Idaho — Nov. 7, 2022 — Tackle.io , the leading software company dedicated to helping software providers generate revenue through the clouds, today announced expanded offerings to its platform to help software sellers build and rapidly scale their Cloud go-to-market (Cloud GTM).

Essential Podcast SEO Strategies To Boost Visibility and Growth

Jake Jorgovan

Writing. Starting a B2B podcast is a great way to promote your brand and message. It’s also a perfect way to network and connect with leaders in your industry, but it’s only a powerful tool if the right people are listening.

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Living longer in better health: Six shifts needed for healthy aging

McKinsey Public & Social Sector Insights

As many individuals live well past retirement age, stakeholders are examining how interventions, data, and innovation can transform aging. Our Insights Health Care Public health Healthy Aging

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AI Implementation via MSPs: How an MSP Can Help You Adopt AI

Channel Insider

The artificial intelligence (AI) market is growing at an exponential pace. Since 2000, the number of AI start-ups has grown by 14 times, while professions that need AI skills have grown nearly five times since 2013, according to Stanford University’s AI Index.

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Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

Accelerate Sales Growth with New Cloud Go-To-Market Solutions

Tackle.io

The addition of Tackle Prospect, Tackle Co-Sell, and a Salesforce application will help ISVs drive revenue with a multi-cloud experience for Marketplaces and co-sell powered by actionable buyer insights.

B2B Podcast Growth: Practical Ways To Grow Your B2B Podcast

Jake Jorgovan

Starting a B2B podcast is a great way to raise your profile as a thought leader in your industry, connect with other leaders and potential customers by inviting them on as guests, and also to increase brand awareness for you as a host and for your company.

Building a world-class Dutch start-up ecosystem

McKinsey Public & Social Sector Insights

A strategy to both increase the number of start-ups and facilitate their ability to scale can elevate the Netherlands to a global leader in the world of entrepreneurship ecosystems. Our Insights High Tech & Internet Telecommunications Western Europe

Reimagining Boards for High Impact - An Introduction and Invitation

Boardsource

At any given moment, nonprofit boards are faced with juggling multiple opposing forces.

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Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting crowded, and marketers are looking for new ways to reach their prospects. Download Sendoso’s guide to learn the key ingredients of successful ABM campaigns, and how to deliver brand affinity with proven ROI through gifting.

The Provocateurs: Episode 9 | Ben Fanning

Thinkers 50

Thinkers50 in collaboration with Deloitte presents: The Provocateurs: podcast series. EPISODE 9. ABOUT THIS EPISODE. Ben Fanning: Peanut butter and jelly leadership. What is peanut butter and jelly leadership? And why does every business leader need a podcast?

How To Effectively Market and Promote Your B2B Podcast

Jake Jorgovan

Podcasting is booming and there’s no end in sight for the growth in popularity of this medium. Luckily, if you’re running a B2B podcast, you’re not competing with the thousands of entertainment, sports, mystery and other consumer podcasts that are being published every day.

Author Talks: In defense of big data

McKinsey Public & Social Sector Insights

Public discourse is often wary of automation, AI, and data collection, but along with the risks of digital technology comes its power to address climate change and prevent discrimination. McKinsey on Books Big data

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Frost & Sullivan Recognizes Spectrum Enterprise as the Customer Value Leader in the United States Business Carrier Ethernet Services Industry

Frost & Sullivan Manufacturing

SAN ANTONIO, TX – November 8, 2022 – Frost & Sullivan has recognized Spectrum Enterprise with the 2021 US Business Carrier Ethernet Services Customer Value Leadership Award.

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The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Datometry Partners with Tackle to Drive 25x ROI on Microsoft commercial marketplace

Tackle.io

Why Tackle. Executive Summary. Datometry, the leader in database virtualization, enables software companies to run existing applications directly on Microsoft Azure without business disruptions or the need for costly and risky database migrations.

A Guide to Effective Co-creation That Drives Innovation

Hype

The co-creation process as a form of open innovation can seem challenging for any company. However, it can create great opportunities for businesses to meet and exceed their customers’ expectations and gain a competitive advantage.

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When things get rocky, practice deliberate calm

McKinsey Public & Social Sector Insights

When faced with an unfamiliar crisis, most leaders spring into action. But wait—here’s why it’s better for those in charge to pause instead of pounce. Insights on People and Organizational Performance Leadership Managing in Uncertainty Decision-making

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Considering Charitable Giving? 4 of Our Favorite Charities in New Hampshire (And Surrounding Areas)

Chameleon Sales

As the holidays approach, we’ve got giving back on the mind here at Chameleon Group! We thought it the perfect time to spread the spirit of giving with fellow caring businesses by sharing four of our favorite charities in New Hampshire that we’ll be supporting this season.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Leveraging Tackle Prospect to Identify the Right Buyers

Tackle.io

I’m gonna date myself a little bit here, but it wasn’t so long ago that you could walk into a retail establishment—restaurant, grocery store, drug store—and they only offered a limited number of options for payment. It wasn’t unusual to ask: “You don’t take American Express?”

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Video Portfolio | Microsoft Teams for Discrete Manufacturing

PLM Alliances

Client: Microsoft Teams. Purpose: Raise awareness of the advantages of Microsoft Teams in a discrete manufacturing environment.

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Four key capabilities to strengthen a fraud management system

McKinsey Public & Social Sector Insights

In the face of new fraud methods and increasing incidence of fraud, companies must continually identify and address vulnerabilities. Success will require core capabilities in four areas. Risk & Resilience Insights Risk Management Customer lifecycle management & CRM Growth

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The Value of Authenticity

Managed Services Platform

Apple Podcasts: [link] Spotify: [link] Youtube: [link] There are two types of people that we run into in the business world: the people that are easy to talk to and have a conversation with, and the people that you can legitimately form a connection and relate with.

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Delivering a More Human Marketing Experience

It’s essential to reach customers and create human connections, especially in a world where in person meetings aren’t always possible. Download this eBook to learn why an integrated sending platform takes your marketing strategy to the next level.

Leveraging Tackle Prospect to Identify the Right Buyers

Tackle.io

I’m gonna date myself a little bit here, but it wasn’t so long ago that you could walk into a retail establishment—restaurant, grocery store, drug store—and they only offered a limited number of options for payment. It wasn’t unusual to ask: “You don’t take American Express?”

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Video Portfolio | Microsoft Azure Load Testing

PLM Alliances

Client: Microsoft Azure. Purpose: Promote the launch of Azure Load Testing, a platform designed to test the rigors of simulated loads upon applications in order to stress test before deployment.

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How agtech start-ups can survive a capital drought

McKinsey Public & Social Sector Insights

Although agtech investment has fallen from last year’s peak, the surge in capital for start-ups over the past decade has created opportunities for smaller companies. Agriculture Insights Food and Agriculture

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