Sat.Sep 25, 2021 - Fri.Oct 01, 2021

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How Partnership Automation Differs from Partner Marketing

Impact

Originally published on ClickZ. The partnership economy is booming as more companies grasp the opportunity to grow their revenue while rising above the noise of traditional sales and marketing.

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Practice Makes Perfect

Stellar Partnerships

“Excellence is not an art. It is the habit of practice”. Aristotle. Is there anything more painful to hear than a prep kid playing the recorder? I thought so until my son took up the violin aged 6. He was entranced by videos of orchestras and determined to be on the stage one day.

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Partner of Choice or Excellence in Partnering?

Peter Simoons

Many organisations want to be a Partner of Choice; the de facto organisation others turn to for a specific challenge. You probably recognise situations in your own personal environment. Do you have your favourite shop for groceries, a preferred garage for your car, a default local plumber when something needs to be done in the house? They are all, somehow, your Partner of Choice.

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Business Shiny Things

Managed Services Platform

Apple Podcasts: [link] Spotify: [link].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Inflation Impact on the Channel

The 2112 Group

Rising prices will likely have a ripple effect through the channel, necessitating adjustments in strategies, programs, and partner relationships. By Leora Schwadron. Inflation pressure is bound for the channel as component shortages, supply-chain bottlenecks, and high demand for technology products conspire to raise prices. Over the past month, several major technology vendors – including Cisco, Dell, HPE, IBM, Lenovo, and Microsoft – announced price increases to offset the rising costs of compo

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More Trending

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Why Reimagination is The New Execution

Thinkers 50

Are you leading in a perpetual state of beta? The last 18 months has showed that the status quo is fragile, unstable and decaying at a faster rate with $41 trillion dollars of enterprise value at risk from the forces of business, technology and workforce disruption. Now, the only certainty is uncertainty. Leaders must master ambiguous and demanding contexts by focusing not just on business continuity, but on reimagining relevancy across their strategy, culture, talent, operating model and leader

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Fraud Prevention Strategies are Imperative Amid Rising eCommerce Transactions

Frost & Sullivan

Online merchants to create fraud prevention strategies in-house or partner with cybersecurity solutions providers, notes Frost & Sullivan. SAN ANTONIO – Sept. 30, 2021 – Online spending is rising, with over 2 billion people buying products or services online. Frost & Sullivan found that eCommerce in the United States (US) is projected to reach $700 billion by 2023.

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Purpose-Driven Leadership - Lessons from GEO's Racial Equity Journey

Board Source

Leadership within the social sector today is as challenging as ever. As a generation of long-tenured executives steadily matriculate out of institutional leadership roles, staff, boards and representatives from all facets of social sector organizations – as well as the communities we care most about – struggle to identify pathways forward for effectively eliminating the most persistent social issues and build affirming networks of support that reinforce the social fabric of this nation.

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4 Steps to Get Free Public Relations

COO Alliance

When it comes to public relations, it can seem difficult to think of what stories and messages to get out there. What you must know is that it shouldn’t be that hard. If you’re doing good work, you’ll naturally have good stories to share. Getting them out there is where it becomes a little difficult. One of the best ways to get your company’s stories out – and to build excellent exposure for your company – is to get the media to cover your business for free.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Key Business Snapshot: Colombia

Powerlinx

With an estimated GDP of over $325bn, Colombia is currently the fourth largest economy in Latin America. Although it is still a commodity-based exporter, over the last decade, deliberate government efforts to shift from an oil exporter only, along with other commodities, to a more diverse scope of products/services. According to Bloomberg Linea, efforts are paying off, as an increase in the share of non-traditional exports is becoming a reality, and numbers are showing a sustained growth in non-

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Recognising and Confronting Racism in Europe

INSEAD Knowledge

Systemic racism is not only an American problem. The European experience demands a different kind of anti-racist conversation.

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What Can They Be Paid? Advising Charitable Organizations on Executive Compensation

Pearlman + Pearlman

Compensation for executives of tax-exempt charitable organizations is subject to strict rules and limitations under federal and state law. I note the key considerations in advising charitable organizations and their boards. Total compensation must be reasonable under federal law such that the organization complies with the private inurement doctrine. .

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Commitment to Mental Health

Chameleon Sales

Recently we publicly acknowledged our commitment to mental health. Chameleon Group recognizes that employees’ health extends beyond the physical. Mental health is a crucial part of both professional and personal development. We joined our friends at the Dover Mental Health Alliance to promote an inclusive and welcoming environment regardless of someone’s challenges.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Thinkers50 Hall of Fame 2021: James F. Moore

Thinkers 50

James F. Moore has been inducted into the Thinkers50 Hall of Fame 2021, in partnership with Haier. James F. Moore is a management scientist and a leading advocate of business ecosystems and their primary role in business performance and the world economy. He developed the comprehensive theory of business ecosystems. The publication of this work inspired thousands of managers, and helped set the stage for management scholars and scientists to establish a new and influential field of research in b

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Global Aviation Satcom Market to Take Off as Airlines Offer Better Passenger Experience, Says Frost & Sullivan

Frost & Sullivan

Cockpit segment will lead the overall aviation Satcom market, largely driven by data collection automation to monitor aircraft health in real time. SAN ANTONIO –Sept. 29, 2021– Frost & Sullivan’s recent analysis of the global aviation Satcom market finds that it is poised for improved flight operations and connectivity as a result of increased investment in in-flight entertainment.

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5 Steps to Get Free Public Relations

COO Alliance

When it comes to public relations, it can seem difficult to think of what stories and messages to get out there. What you must know is that it shouldn’t be that hard. If you’re doing good work, you’ll naturally have good stories to share. Getting them out there is where it becomes a little difficult. One of the best ways to get your company’s stories out – and to build excellent exposure for your company – is to get the media to cover your business for free.

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Project Management In Healthcare

ClearPoint Strategy

Healthcare project management can be intense. Why? Because the stakes are higher. Like other organizations, hospitals that practice effective project management will benefit from lower costs and improved outcomes. But patient well-being is also a factor, which makes project management in healthcare more complex—and very important. It’s worth the investment and effort to make sure it’s done right because the hospital and patients will always benefit.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Infographic: 2021 Sees Customer Support Define Brands

CGS

Since the beginning of 2020, all eyes are on customer service and support. We pulled together a series of stats that showcase how consumers feel about support in 2021, including preferences and experience desires , as well as what companies are investing in to meet changing support expectations. Download this infographic. . CGS_Infographic_CustomerSupportDefinesBrands_2021.pdf.

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Staffing your PRM for Success

Chaneltivity

PRM Implementation is easy , but resourcing is critical. Just like your partner program, the key to a successful PRM system is having trained and competent people in charge. Partner portals are an important component of your channel program, but they do not run themselves. It is crucial that you’re properly staffed for your channel’s long-term success.

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MSP Survey Reveals Competitive Challenges in Cloud Era

Channel Insider

The last year has obviously had a profound impact on managed service providers (MSPs), who have seen almost every aspect of their business transformed. A global survey of 1,884 MSPs conducted by Strategy Analytics on behalf of Datto Holding Corp, a provider of data protection and cybersecurity tools widely used by MSPs, finds half of MSPs reporting their clients now have 50% to 75% of workloads in the cloud.

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CenterPoint Member Vote

CenterPoint Group

CenterPoint is constantly growing and evolving. From our people to our members to our suppliers. As such we are looking to those we trust most, our members and peers for some input on what direction we should head in next! We request your feedback to help us with our ongoing program improvement. Our aim is to implement at least two new programs within the next few months and we would love to get a better idea of your current and future needs.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Digital Retailing, Fleet Connectivity and New Product Innovation to Revive the Global Vehicle Leasing Market

Frost & Sullivan

Global vehicle leasing market is likely to register impressive growth, reaching $173.35 billion in revenue by the end of 2021, finds Frost & Sullivan. SAN ANTONIO – Sept. 28, 2021– Frost & Sullivan’s recent analysis finds that the global vehicle leasing market faced one of its worse years in 2020 with challenges such as low renewals and payment delays.

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4 Keys to Unlock Customer Advocacy

ITA Group

4 Keys to Unlock Customer Advocacy. Let’s face it—competition is fierce. Businesses are becoming more customer-oriented, causing competition to grow even fiercer. To make a lasting impression on customers, you need to do more than provide excellent service and create a stellar product. You need to turn those customers into your marketing machines. According to a study by McKinsey & Company , 75% of customers have switched brands or changed buying behaviors during the pandemic.

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The Time to Make Your Mark in the Cybersecurity Channel Is Now

Impartner

Impartner’s Olivier Choron shares insights from 25 years of working with partner portals. An elegant, intuitive interface. Up-to-date information. And information at your fingertips. These are but a few of the telltale signs of a good partner automation technology implementation.

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Trust, Social Capital and the Bond Market Benefits of ESG

INSEAD Knowledge

Although ESG-oriented investments are becoming increasingly common, their benefits are often only realised during certain time periods. So, when do these investments deliver economic payoffs?

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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This "Scrum" Thing Is A Waste Of Time.

Collaborative Leadership Team

This Scrum Thing is a Waste of Time Have you ever purchased a diet book or exercise program that promises good things such as getting in shape, losing weight or making your clothes fit better? “Yes, I want all of those things!” you tell yourself and make your purchase. A few weeks into it you complain to co-workers, to family, to friends “This diet is a waste of time.

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Example of How to Move from SPIFFs to Incremental Sales Incentives

ITA Group

Example of How to Move from SPIFFs to Incremental Sales Incentives. Part two of a two article series focused on strategic channel incentives offers an example as to how to move from a flat SPIFF program to one that incentivizes incremental sales, which lead to better sales results. . People are complex and multi-layered—and so are their motivations.

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MIT Sloan researchers named to Thinkers50 awards shortlist

Thinkers 50

Several researchers from MIT Sloan are on the shortlist for the 2021 Thinkers50 awards, biennial honors given in 10 different categories to global business leaders. Thinkers50 is announcing the nominees for a different category every Monday. This article will be updated as more nominees are announced. The winners will be named at a virtual event Nov. 15 and Nov. 16.

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