How authenticity attracts corporate partners
Stellar Partnerships
FEBRUARY 23, 2025
We encourage non-profits to provide solutions to a corporate partners problems and how you should solve, not sell. But thats not the same as reinventing your organisation to suit your corporate partner. You need to stay true to who you are and be confident in that position. It reminds me of the old joke about a radio conversation with a Navy ship. It goes like this: American naval captain: Please divert your course 15 degrees east to avoid a collision.
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