Top 10 B2B SaaS Link Building Agencies in 2024

Link building can make or break the SEO efforts of your B2B SaaS business. Even if your content is exceptional, you may not rank in top positions for important keywords. The root cause is usually the quantity and quality of your backlinks.

Why?

Google considers backlinks as one of the most important ranking factors, but not just any backlinks. It’s important that you don’t have toxic and spammy links pointing to your website, or it can do more damage than good. 

Because of that, it’s crucial to invest in high-quality link building to increase your website’s organic traffic and rankings. And I’ve curated a list of the top 10 B2B SaaS link building agencies in 2024 to get you up to speed.

 
 

Benefits of Link Building for B2B SaaS Businesses

Link building is an effective way to boost your website's SEO and increase its online visibility.

B2B SaaS is a pretty competitive market nowadays, and you’ve probably felt it on your skin, too.

By building links from reputable sources, you can establish your website as a trusted authority in your industry. This can lead to higher search engine rankings, more traffic to your site, and, ultimately, more conversions and sales. Link building can help you build relationships with other businesses in your industry, which can lead to opportunities for collaboration and partnerships. 

In the B2B SaaS market, SEO without high-quality link building just doesn’t cut it anymore. That’s why it’s a core service of all top B2B content marketing agencies and SEO companies. Let’s see which benefits you’ll enjoy once you invest in top-notch link-building services:

  • The higher you rank, the more website traffic you’ll get. 

  • Increase brand awareness and build a strong reputation.

  • Higher domain authority = more credibility.

  • Competitive advantage. By building high-quality links for your SaaS, you can position your website as a trusted and authoritative source in your industry.

  • Long-term gains. Valuable backlinks can continue to drive traffic and improve your search engine ranking for years to come, making it a valuable investment in your marketing strategy.

  • Cost-effective. While it does require an investment of time and resources, the long-term benefits can make it a worthwhile investment for B2B SaaS businesses.

  • When you build links to high-quality content on your website, it can help to boost the visibility and credibility of your content, leading to increased shares, engagement, and conversions.

 

Why Should You Work with B2B SaaS Link Building Agency

Now that you know the benefits of B2B link building, one question remains.

Should you let the B2B SaaS link-building agency take care of backlinks, or do you want to take care of that in-house?

Let’s see what you get by hiring an agency:

  • Link building agencies specialize in building high-quality links for businesses in your industry. They have the expertise and knowledge to create effective B2B link building strategies and execute them successfully.

  • Link building can be a time-consuming process, and outsourcing it to a B2B SaaS link building agency can free up your team's time to focus on other important aspects of your business.

  • B2B SaaS link building agencies often have established relationships with other businesses, bloggers, and influencers in your industry. These relationships can provide valuable opportunities for link building and collaboration.

  • link building requires ongoing effort and resources to be effective. A B2B SaaS link-building agency can provide scalable solutions to meet your business's growing needs and help you achieve your goals.

  • Top B2B SaaS link building agencies are results-oriented and focus on achieving measurable results for your business. They use data-driven strategies to track the performance of your link building efforts and adjust their approach to improve results.

 

Top B2B SaaS Link Building Agencies: Overview

You’re well aware of the importance of link building, and you’d probably let the agency take care of that for you. But which B2B SaaS link building agency is the right fit for your business? I’ll share a list of the top 10 B2B SaaS link building agencies so you can make an informed decision and take the first step to skyrocket your organic traffic. 

 

This SaaS link-building agency specializes in creating and executing effective link-building strategies. 

Why choose Blue Things as your B2B SaaS link-building partner:

Blue Things strictly uses white hat link-building techniques, so you don’t have to worry about getting irrelevant, toxic, and spammy backlinks and suffering a Google penalty.

They specialize in B2B and SaaS businesses, and everything they do is completely transparent.

The best thing about it? You only pay for the links you get. 

They also developed a clear process to help your B2B SaaS business move the needle with powerful link-building and scale the efforts in the long run.

Noteworthy results:

  • DR 60+ do-follow links.

  • You don’t just drive organic traffic, Blue Things focuses on important metrics like MRR, and increasing your revenue.

  • Driving $4,000,000+ of organic pipeline value in 12 months through SEO for Inbeat.co.

  • Increasing organic traffic value from $17,000 to $73,000 per month over a 12-month period through premium link placements for Arielle.

  • Content Allies has grown its top-line revenue by $2,000,000+ from high-quality links.

 

Linkbuilder specializes only in link building services, and they take pride in driving insane rankings for their clients.

From developing link building strategy, doing the outreach, and getting the links, Linkbuilder helps you see the results as soon as possible. 

Why choose Linkbuilder as B2B SaaS link building agency:

They specialize only in link building services, and they’re pretty good at that. Their main focus is on acquiring links from real sites with high domain authority and strong website traffic.

They also have simple & transparent pricing that ranges from $5999 per month for 16 links to $14999 per month for 40 links.

Noteworthy results:

  • PDF Simpli — from 4.9k to 226k in organic traffic in 28 months. 

  • Machinery eCommerce — from 899 to 6.2k in organic traffic in 22 months.

  • Online Courses Site — from 5m to 9m in organic traffic in 24 months.

 

Outpace is a B2B SaaS link building agency that puts a strong emphasis on ROI and long-term strategy. 

Why choose Outpace as a B2B SaaS link building agency:

Outpace takes a custom approach with every client and uses a data-driven methodology to create and execute a long-term SEO strategy that gives results.

Noteworthy results:

  • Ranked #1 among 142 SEO companies in Oklahoma.

  • Outspace works with a wide range of clients, from start-ups to Fortune 500 companies.

  • They provide business growth insights to executives across Forbes & Entrepreneur.

 

RevenueZen accelerates your organic growth, and they work exclusively with B2B businesses.

Besides link building services, Revenue Zen also does LinkedIn marketing, helps with B2B messaging, creates engaging content marketing strategies, and provides other SEO services. 

Why choose RevenueZen as B2B SaaS link building agency:

RevenueZen is aware that every industry has its own unique challenges, and because of that, they take strategic and individual approaches with every client. 

Noteworthy results:

  • +5.6 average customer ROI.

  • 5/5 stars top rated on Clutch.

  • 242 satisfied client campaigns.

  • $525K largest client deal won from LinkedIn.

  • +384 average organic traffic growth for all clients.

 

SiegeMedia is a content marketing agency that puts a strong emphasis on SEO. They can help you increase traffic, get links and improve rankings.

Why choose SiegeMedia as B2B SaaS link building agency:

SiegeMedia provides clients with end-to-end link building services and they’ve developed a process that delivers long-term results. 

If you work with them you can expect that the cost per link will decrease month over month and sometimes go as low as $250 per link.

Notable clients:

  • TripAdvisor

  • Airbnb

  • Zillow

  • Combinator

  • BuildDirect

  • Intuit

 

Single Grain is a full-service digital marketing agency that can help you level up your marketing game and get tangible results. 

Why choose Single Grain as B2B SaaS link building agency:

When it comes to SEO and link building, their focus is on increasing your sales with engaging content, high-quality links, and taking an innovative approach to your content marketing efforts.

Notable clients:

  • Amazon

  • Uber

  • Lyft

  • Salesforce

  • Crunchbase

  • Airbnb

 

FatJoe provides you with all SEO and marketing services you need to grow your website. 

Why choose FatJoe as B2B SaaS link building agency:

FatJoe specializes in building natural, in-content links and they do genuine outreach to achieve that.

Their link building process is transparent so you can always keep track of the links and you’ll get what you requested.

Their services also include HARO link building, local citation building, website copywriting.

Noteworthy results:

  • More than one thousand 5-star reviews across multiple review platforms.

 

Minuttia is a B2B SaaS link building agency that strongly cares about your goals and results. They don’t focus on vanity metrics, but on increasing your pipeline through organic growth. 

Why choose Minuttia as a B2B SaaS link building agency:

Minuttia works almost exclusively with B2B SaaS businesses, so they know your industry and the challenges you have.

They love experimenting to find the best approach for your unique needs and work with the latest technology to supercharge their processes.

Notable clients:

  • Viral Loops

  • Respona

  • SwagDrop

  • LearnWorlds

 

North Star Inbound is an award-winning content marketing agency that consistently delivers content that ranks and drives measurable ROI.

Why choose North Star Inbound as B2B SaaS link building agency:

North Star Inbound has a holistic approach to content and SEO, and they can earn you some pretty amazing coverage to expand your reach.

Noteworthy links:

  • The Wall Street Journal

  • BBC

  • USA Today

  • The Hill

  • NBC News

 

Sure Oak says they are the last SEO agency you’ll ever need because they create SEO & link building strategies customized to your goals.

Why choose Sure Oak as B2B SaaS link building agency:

Not only will Sure Oak help you increase your traffic, but they will also get you more leads and boost your revenue.

Besides strategic link building services, they also do content development and on-page and technical SEO.

Notable clients:

  • GAP

  • American Red Cross

  • Advance Auto Parts

 

How to Choose the Right B2B SaaS Link Building Agency

If I were you, choosing the right B2B SaaS link building agency would be a tough choice. The good thing is every agency has its own unique benefits that make it stand out. Some of these B2B SaaS link building agencies will suit your needs better. 

Choosing the right B2B SaaS link building agency will highly depend on where you currently stand, your resources, and your budget. You can always reach out to 2-3 agencies on this list, and I’ve also got some tips on how you can make a choice. 

  • Make sure the agency has industry expertise. They should be familiar with your target audience and have a deep understanding of your industry's trends and challenges.

  • Check the agency's track record and look for evidence of their success in link building for other B2B SaaS businesses. Ask for case studies or references from previous clients and follow up with them to learn about their experience working with the agency.

  • A reputable B2B SaaS link building agency should be transparent about its methods and provide regular updates on the progress. They should also be open to answering any questions you have and be willing to provide detailed reports on their link building efforts.

  • Look for an agency that is responsive, communicates clearly, and keeps you informed about their progress and any changes to their strategy.

  • Every business has unique needs and challenges, so look for a B2B SaaS link building agency that can provide customized solutions tailored to your specific business goals and needs.

  • Avoid link building agencies that use black-hat techniques, such as buying links or engaging in spammy practices that violate search engine guidelines. 

  • Link building can be a significant investment, so it's essential to consider the agency's pricing structure and ensure it aligns with your budget and expected ROI.

 

Frequently asked questions

  • A SaaS link building agency is a company that specializes in creating and managing backlinks for Software as a Service (SaaS) companies. These agencies use various strategies and techniques to help SaaS businesses improve their online visibility, drive more traffic, and improve their search engine rankings.

  • Link building is essential for SaaS companies as it significantly impacts the visibility of their website on search engines. The more high-quality backlinks a website has, the more likely it is to rank higher in search engine results. This can lead to increased traffic, brand awareness, and ultimately, conversions.

  • SaaS link building agencies use various strategies to improve search engine rankings. Picture this: crafting compelling content that naturally draws in backlinks, knocking on the virtual doors of other websites to secure guest posting spots, and fine-tuning your website's on-page SEO until it's running like a well-oiled machine. This is just a taste of what a SaaS link building agency can do for you. They keep their eyes on the prize, constantly evaluating and adjusting your link profile to unearth golden opportunities for improvement.

  • Before you dive headfirst into choosing a SaaS link building agency, here's a checklist for you: Experience? Check. Reputation? Absolutely. Proven results? Non-negotiable. Choose an agency that can tick all these boxes, and you'll be well on your way to a fruitful link building journey.

  • While results can vary, you can generally expect to see an increase in your website's search engine rankings, an improvement in your site's domain authority, more organic traffic, and, ultimately, more conversions. However, remember that link building is a long-term strategy and it may take some time to see significant results.

  • Yes, there can be risks associated with link building, especially if unethical or 'black hat' SEO practices are used, such as buying links or spamming comments. These practices can result in penalties from search engines, including lowering your site's ranking or even de-listing it entirely. It's essential to choose an agency that uses ethical, 'white hat' SEO practices.

  • The cost of hiring a SaaS link building agency can vary greatly depending on the scope of the project, the agency's reputation and experience, and the specific services provided. It's best to reach out to several agencies for quotes to get an idea of the average cost for your specific needs.

 
 
Digital AgencyJake Jorgovan