Sat.Jan 07, 2023 - Fri.Jan 13, 2023

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The Current State of Partner Ecosystems: What You Need to Do Differently

Magnetrix

Listen to the podcast with guest speaker: Balthasar Wyss of MeridianLink. Aired on January 5, 2023. Table of contents: Introduction. The current state of partner ecosystems. Noticeable trends in partner ecosystems. First trend: Expanded scope within partner organizations. Second trend: Broader variety of GTM models. Third trend: Broader business model differentiation.

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DEI in meetings BIG and small

Partners Preceptors

DEI in meetings BIG and small By: Kristyn McCauley, CAE, CMP Over the past year I have served on the Florida Society of Association Executive’s DEI (Diversity, Equity, and Inclusion) Committee, and part of my desire for serving on this committee came from wanting to be part of these conversations that I think are really important to have when you work in the AMC model for multiple, diverse clients with diverse memberships.

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Three Turns Ahead

Partner Path

Crafting a Plan for Partnering Success. Any good snow skier knows to look three turns ahead to navigate moguls with speed and agility. If your focus is on the current bump, by the time you navigate that turn, you’re tossed back on your heels and in a scramble to set up for the next turn. If you look three turns ahead, you’ve created a visual path and are now executing that plan.

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Detrimental Collaborations: When Two Isn’t Always Better Than One

INSEAD Knowledge

Collaboration has become an important feature of various industries, particularly when it comes to creative work. This comes amid growing interest in non-hierarchical structures with autonomous teams and the increasing prevalence of open innovation. The benefits of collaboration – be it leveraging specialised expertise, sharing resources or allowing people with different skills and perspectives to learn from each other – have been widely discussed.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Getting the Most Out of Podcast Advertising

Jake Jorgovan

Podcasting is growing into a powerful messaging platform for individuals and businesses to communicate with targeted podcast audiences, sometimes talking about very niche topics that would never get attention from traditional media sources. B2B podcasting is growing just as fast, if not faster, and podcast advertising has become an important tool for generating revenue.

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More Trending

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7 Factors to Help You Choose the Right Cloud Service Provider

Binfire Collaboration Blog

Introduction to choosing a cloud service provider. Cloud computing has revolutionized our ideas about storing, processing, and managing data and applications. Instead of relying on local servers or personal computers, we can access these resources remotely through a cloud service provider. But with so many options, how do you choose the right one for your organization?

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Content amplification strategy for publishers: how to set up your commerce content for success

Impact

According to a survey by Echobox , 73 percent of publishers name increasing traffic as a major priority. Smart publishers know that you can’t rely solely on your website to bring in the most readers possible. With more competition than ever for the attention of your target audience, content amplification is key. Diversifying your traffic sources furthers the reach of your content.

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Thales Applauded by Frost & Sullivan for Its Comprehensive Solutions, Services, and Market-leading Position

Frost & Sullivan

SAN ANTONIO, TX. – January 13, 2023 – Frost & Sullivan has researched the global software license and entitlement management market and, based on its findings, recognizes Thales with the 2022 Global Software License and Entitlement Management Market Leadership Award. The company is the recognized leader in the software monetization field with a team of 450 experts in over 20 countries, including the United States, China, India, Japan, South Korea, and most European states.

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Commodity prices and new technologies

Powerlinx

Global inflation refers to the overall increase in prices of goods and services around the world. It is typically measured by the percentage change in a basket of goods and services over a certain period of time, such as the consumer price index (CPI). Inflation can have a range of impacts on economies and individuals, including reducing purchasing power, impacting wage growth, and affecting the value of financial assets.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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4 Rules To Follow When Writing A Blog Post For Your eCommerce Store

Binfire Collaboration Blog

One of the most influential and inexpensive content marketing strategies for an eCommerce business is to write a good, SEO-optimized blog post. In that context, drafting high-quality blog entries and posting regularly should be prioritized by everyone who wants to lure more customers to their online shop. . But many online retailers still don’t see the value in maintaining a high-quality company blog.

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Content amplification strategy for publishers: how to set up your commerce content for success

Impact

According to a survey by Echobox , 73 percent of publishers name increasing traffic as a major priority. Smart publishers know that you can’t rely solely on your website to bring in the most readers possible. With more competition than ever for the attention of your target audience, content amplification is key. . Diversifying your traffic sources furthers the reach of your content.

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India 2023 Top 5 Trends to Watch in Cybersecurity

Frost & Sullivan

2022 Round-up. Cybersecurity spending in India reached $3.3 billion in 2022. Building a cyber-resilient infrastructure using the right frameworks and solutions, as well as a security-aware culture led by top management and where each employee plays a pivotal role, will be important building blocks to achieve security transformation. Top 5 Trends to Watch in 2023.

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Is Your Customer-Centric Strategy Up to Speed??

Market Source Inc

A strong customer-centric focus is the key to retaining customers and sales reps in 2023. These five strategies will help B2B sales organizations initiate customer centricity and attain higher revenues. The post Is Your Customer-Centric Strategy Up to Speed?  appeared first on MarketSource.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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An Unexpected Career in Sales and Marketing: Our Interview With Geoff Booker, Director of Sales

Chameleon Sales

Whether you’re fresh out of high school and starting your career or shifting gears from a different field, a career in sales and marketing can be an excellent opportunity for those with a wide range of backgrounds. And contrary to popular belief, that applies even to job seekers on the shy and quiet side! Plus, working in sales can help you develop many skills you’ll need down the road as you further your career and grow into new roles. .

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Why Authentic Voices Are Crucial To Engage With A Gen Z Audience

Impact

The post Why Authentic Voices Are Crucial To Engage With A Gen Z Audience appeared first on impact.com.

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India 2023 Top 5 Trends to Watch Healthcare

Frost & Sullivan

2022 Round Up. Healthcare sector enjoyed its well-deserved prominence in 2022 with all round operational efficiency, expansion, and digitization gains across pharma, medtech, and delivery. From investments encouraged by PLI Scheme to improved access and affordability under Ayushman Bharat, the sector scaled new heights in 2022. In addition to burgeoning in-house innovation, India’s G20 leadership in 2023 will open new avenues for collaborative growth in the healthcare sector.

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Best of 2022 B2B Blogs

Market Source Inc

What did B2B sales organizations care about most in 2022? Read our best of B2B managed sales blogs from last year to find out and get ahead in 2023. The post Best of 2022 B2B Blogs appeared first on MarketSource.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Treat People Like People

Managed Services Platform

Apple: [link] Spotify: [link] Youtube: [link].

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Partnering up for a recession-proof 2023 – a retailer’s guide

Impact

The post Partnering up for a recession-proof 2023 – a retailer’s guide appeared first on impact.com.

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India 2023 Top 5 Trends to Watch in Energy

Frost & Sullivan

2022 Round up. Energy transition and climate action were a central theme in the 2022 budget, and various green initiatives gained impetus through the country’s Long-Term Low-Carbon Development Strategy (LT-LCDS) announced during the COP27 conference. India is expected to achieve 170 GW of renewables in 2022 and is on course to surpass its NDC of 50% renewables (currently 41%) installed capacity by 2030.

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Best of 2022 Retail Blogs

Market Source Inc

Want to know what retail brand executives were watching closely in 2022? Our top-performing blogs capture our learnings and insights from working with them to help you start the year off right. The post Best of 2022 Retail Blogs appeared first on MarketSource.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Company Culture Doesn’t Come from a Monitor: How to Create a Connected Workforce in an Increasingly Virtual World

Planview Blog

How important are in-person connections in an increasingly remote work environment? The short answer is “very,” especially since there are a lot fewer of them. Planview is on a mission to “Build the Future of Connected Work,” – so I spend a lot of time thinking about the human aspects of connection. Not just the team-to-top, cross-functional, idea-to-impact dimensions of Connected Work but the person-to-person, individual connections that make our work more meaningful, insightful, and valuable.

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Commerce content: boosting your reach and revenue in 2023

Impact

The post Commerce content: boosting your reach and revenue in 2023 appeared first on impact.com.

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India 2023 Top 5 Economy Trends to Watch Out For

Frost & Sullivan

2022 Round up. Like other major economies, India was also challenged by surging inflation, interest rate hikes, and higher oil prices due to the Russo-Ukrainian war. However, partly supported by domestic demand-driven resilience, the Indian economy should achieve 6.8% GDP growth for fiscal 2022-23, with India emerging as an economic bright spot amid global slowdown concerns.

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Jacob Jimenez gives 100% to his team and to help the community, embodying the MarketSource value of serving others.

Market Source Inc

Jacob Jimenez gives 100% to his team and to help the community, embodying the MarketSource value of serving others. The post Jacob Jimenez gives 100% to his team and to help the community, embodying the MarketSource value of serving others. appeared first on MarketSource.

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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Make 2023 the Year of Profitable Service

Planview Blog

TSIA recently conducted an Economic Sentiment Survey with our members in the B2B technology space to consult them regarding their views on the economy in 2023. The good news is that 73% of respondents had positive expectations around company revenues, stating that they anticipate growth in 2023. The not so good news is that 49% of organizations expect their headcount to remain flat or decline, while 57% of companies expect budgets to remain flat or to become reduced.

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Using affiliate marketing to break new global ground

Impact

The post Using affiliate marketing to break new global ground appeared first on impact.com.

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Middle East 2023 Top 5 Trends to Watch in Information and Communication Technology (ICT) Industry

Frost & Sullivan

2022 Round-Up: The Middle East ICT market in 2022 was fueled by spending from major countries such as Saudi Arabia and UAE. The Saudi Arabian ICT market stood at $33.43 billion in 2022 and is expected to grow by 5.6% in 2023. In Saudi Arabia, hardware spending reached 58.5% of the total spend, followed by services (30.4%) and software (11.1%). Digital transformation initiatives across all industries in the region have acted as a catalyst in growing the investments made in emerging technologies.