Partner Path
OCTOBER 30, 2019
The primary goal of vendors focused on recruiting and onboarding partners is to identify and engage new types of partners. These are organizations that aren’t traditional IT solution providers and yet have influence in cloud-based technology solution purchases. Jay McBain of Forrester calls them shadow channels as they aren’t engaging with customers or vendors in the traditional way.
Chaneltivity
OCTOBER 29, 2019
When you’re getting your proverbial ducks in a row to automate your partner process there are four key areas that you must have in place before you begin to implement, or even choose, a Partner Relationship Management (PRM) solution or other automation. The below 4 P’s are the building blocks to any successful program and should be reviewed even when you’re adding new automated functionality to an existing program, such as MDF or Lead Distribution.
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Partnership on AI
OCTOBER 28, 2019
Over 200 gather for 3rd Annual PAI All Partner Meeting. C ritical to the Partnership on AI’s (PAI) mission is our multistakeholder approach to creating AI for the benefit of people and society. This approach was brought to life when PAI’s member community converged in London for the third annual All Partners Meeting (APM) at the end of September.
Collaboration LLC
OCTOBER 30, 2019
I’m honored to share that Collaboration Business Consulting is celebrating its “SLO Sweet 16” this month. That’s 16 wonderful years in San Luis Obispo, out of the 24 total that Collaboration has been in business. It’s incredible to think about the impact our organization has made on countless others on the Central Coast — and, likewise, the support the community has given to us.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Impartner
OCTOBER 28, 2019
“The digitization of businesses has heightened B2B customers’ expectations of deliverables. “ Tornadoes, whiteouts, hurricanes… we can usually see signs of their impending arrival, but even so, we are never quite prepared for the effects they bring. One day, we see a well-known and understood the landscape, and next, everything has changed and we must learn how to navigate new territory.
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