Crossbeam Blog
MARCH 18, 2021
You know you need a partner manager, a partner marketing manager, and a partner operations manager to help you bring your partnerships strategy to life — but where should those roles sit in your org chart?
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PLM Alliances
MARCH 17, 2021
6 keys for building an effective partner journey. Investing in your partner journey is essential to growing your business. Similar to a customer journey, a partner journey is a set of phases a partner moves through as they build their relationship with a vendor. We believe every good partner journey has five phases, that each phase plays a specific role and that they all depend on one another.
Peter Simoons
MARCH 14, 2021
A few weeks ago, I wrote about the difference between a partnership and an alliance. In response to that column I received lots of replies from you. They all acknowledged the fact that in communication, it is essential to create clarity regarding the terms you use. Since that column appeared, a number of consulting firms published their views on the business world and not surprisingly connected their findings to the current pandemic: Accenture stated that “ COVID-19 made it clear that companies
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Jesse Lyn Stoner
MARCH 15, 2021
How do you as a leader defeat unconscious bias in your organizational culture? First, you need to know what it is. Unconscious bias refers to unconscious forms of discrimination and stereotyping based on race, gender, sexuality, ethnicity, ability, age, and so on. Unconscious bias relates to perceptions between different groups and are specific for the […].
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
CoSell
MARCH 16, 2021
As we’ve all seen in 2020, we’re engaged in what researchers have called, “the greatest experiment of all times in remote working.” There is no question. We’re working virtually and there are few indications that we’ll return to our previous normal. This brings up big issues for sales leaders and sales teams. Namely, how can you work efficiently, humanely, and collaboratively in this now-and-next normal?
Stellar Partnerships
MARCH 15, 2021
Where does the dark go when the light comes on? Why isn’t there a light that can make it dark for bedtime? Why do snails poo yellow? What makes the wind? These are a very small sample of the questions my kid asks on a daily basis. Her desire for knowledge is insatiable. When I’m in ‘good’ Mum mode, I’ll take out my phone and we’ll google the answer together (what did parents do before Google?!).
INSEAD Knowledge
MARCH 17, 2021
Urban entrepreneurs on digital platforms have access to better offline information, which gives them an edge over rural entrepreneurs.
Partners Preceptors
MARCH 15, 2021
Human Resources deals with a lot on a normal basis. Staff management, compensation and benefits, training and development, compliance with all federal state and local HR laws and rules, workplace safety…the list goes on and on. But during the Covid-19 pandemic, that list became even longer.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Frost & Sullivan
MARCH 16, 2021
By 2026, the European telehealth market is estimated to witness more than a four-and-a-half-fold growth, garnering $20.7 billion revenue, finds Frost & Sullivan. Santa Clara, Calif. –March 17, 2021– Frost & Sullivan’s recent analysis , Innovative Business Models Powering the Telehealth Market in Europe , finds that the severe impact of COVID-19 on the healthcare sector across Europe catapulted the use of telehealth.
The 2112 Group
MARCH 15, 2021
Frank Rauch joins Channelnomics’ Changing Channels host Larry Walsh to discuss best practices for gaining top-down support from corporate executive leadership for channel strategies and programs. Executives from the CEO to sales leadership at technology companies often talk about the value of their channel partners in their success equation. Many corporate executives say that they couldn’t achieve their goals without channel partners’ contributions.
INSEAD Knowledge
MARCH 16, 2021
Data from online sources like Yelp can help you take the pulse of local business activity in the absence of updated official statistics.
Collaboration LLC
MARCH 15, 2021
Before I launch into what we’re all thinking, I want to bring to the forefront that in no way are we making light of COVID-19. For those of you who have survived the disease, nursed your household through it, and/or lost a dear one to this pandemic, our hearts are always with you. The deadly reality and fear of disease aside, let’s be honest — this year just fricking sucked.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Frost & Sullivan
MARCH 18, 2021
The webinar will reveal the disruptive trends for the connected car ecosystem and how automakers can offer value while generating new revenue streams. FOR IMMEDIATE RELEASE: Press Contact: Melissa Tan. Frost & Sullivan. P: +65 68900926. E: melissa.tan@frost.com. SANTA CLARA, Calif. – March 18, 2021 – The automotive ecosystem is shifting toward integrating multiple domains, such as the Internet of Things (IoT), connected vehicles, autonomous vehicles, and vehicle-to-everything (V2X) communica
COO Alliance
MARCH 14, 2021
Our guest today is Alan Joskowicz, the Director of Operations and COO for Dynamics Marketing, Inc. . Alan is highly experienced as a director of operations & director of information technology with a demonstrated history of working in the wholesale, retail, and warehousing industry. He is skilled in negotiation, analytical skills, sales, retail, and databases. .
INSEAD Knowledge
MARCH 15, 2021
Evolving standards of crypto regulation may actually result in sharper oversight than is common in the non-token world.
Channel Incentive Best Practices
MARCH 15, 2021
A particular focus of a recent Channel Mechanics webinar “ How to Take your SaaS Solutions to Market via the Channel ”, was to look at the types of pricing models used by vendors selling through the channel. Channel Mechanics CEO Kenneth Fox spoke with special guests Nehul Goradia , Co-Founder, Enabler ONE and John McArdle VP Sales, Channel Mechanics, to discuss the pricing models successful SaaS vendors are utilizing in the channel.
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Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.
Frost & Sullivan
MARCH 17, 2021
In honor of Global Recycling Day, Frost & Sullivan highlights circular economy and how companies can shift toward the concept of zero waste. Santa Clara, Calif. –March 18, 2021–On Global Recycling Day , Frost & Sullivan recognizes that waste streams are expanding at a skyrocketing pace as economies advance with rapid industrialization, better standards of living and technological innovations.
CGS
MARCH 16, 2021
Body. Shop Floor Control (SFC) is a set of software and tools used to track, schedule and report on the progress of work in a manufacturing plant. Shop Floor Control systems, such as the recently updated BlueCherry ® Shop Floor Control Enterprise edition , generally evaluate the portion of an order or operation that has been completed. That percentage of work in process is useful for resource planning, inventory evaluations [1] and supervisor/operator productivity on a shop floor.
Mindmatrix
MARCH 18, 2021
True sales enablement involves complete enablement of your direct sales team at every stage of the sales cycle from the time an opportunity is created until the time the lead is closed, and sometimes beyond that. While marketing automation platforms do a decent job offering marketing support to salespeople, investing in a marketing tool alone leaves many loose ends.
COO Alliance
MARCH 18, 2021
To find success, you need to map out your hiring needs. Growing a successful business involves so much forecasting and visualization. You’d almost expect to see crystal balls on the desks of the world’s top entrepreneurs with all the visualization they have to use. Just think of all they have to think about; venture funding, revenue predictions, office space.
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In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Frost & Sullivan
MARCH 18, 2021
Nominations for these awards are open until March 31, 2021. Mumbai, India – March 18, 2021 – The 17 th edition of Frost & Sullivan ‘s India Manufacturing Excellence Awards (IMEA) 2021 will be Dec.9, 2021, in Mumbai. The future of manufacturing will be driven by companies that adopt Industry 4.0 and optimize their supply chain globally.
INSEAD Knowledge
MARCH 14, 2021
Despite current exuberance, the signs don’t augur well for “blank cheque” companies.
ITA Group
MARCH 16, 2021
How to Recognize Employees Meaningfully. Employee recognition—it’s supposed to be meaningful, memorable and a professionally rewarding experience for your employees. . But the best recognition programs don’t only impact individual employees. They should improve overall organizational wellbeing, including improved engagement and culture. And when those things improve, so too should employee retention, productivity, customer service levels and financial performance.
CenterPoint Group
MARCH 16, 2021
Your business travelers need and expect convenient and frictionless travel. Through our industry-leading business rental program*, Enterprise Rent-A-Car and National Car Rental provide customized car rental programs and comprehensive transportation solutions that deliver exceptional customer service, access to our large network of vehicles and locations, plus reporting and tools to help you fulfill duty of care.
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IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.
Frost & Sullivan
MARCH 17, 2021
Based on its recent analysis of the global digital transformation solutions market, Frost & Sullivan recognizes Siemens Digital Industries Software (Siemens) with the 2020 Global Market Leadership Award for capturing nearly 20 percent of that market. To help industrial customers overcome the issues caused by functional siloes and to accelerate their digital transformation journey, Siemens consolidates its flagship solutions into its Xcelerator portfolio.
Thinkers 50
MARCH 15, 2021
From tech to talent, leaders are going through an accelerated period of complex change and deep uncertainty, but is enough being done to build agile, daring and anti-fragile cultures? With headwinds to navigate, companies are looking for a beacon to guide their actions. Bestselling author and global leadership authority Terence Mauri argues that designing a culture-first organization is the best way to embrace disruption and harness uncertainty as a unique inflection point for renewal and rei
Impact
MARCH 18, 2021
Balancing the needs of a brand and publishing believable content can be tricky for partnership professionals. You pay your partners for their authentic voices and creativity, but there’s always that little voice (sometimes coming from the executive suite) that says, “Stay on message!” It can be a big push-pull situation. This tension is a common concern, so it’s no surprise that during our webinar: Influencer verzuz affiliate: Where the two channels differ, align, and win , our panel received se
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