Impact
MARCH 4, 2021
As a customer acquisition agency, Spark ROAS works with a variety of fast-growing brands focused on increasing subscriptions via affiliate partnerships. Over the years, we have used the analytical and reporting capabilities of the Impact platform to identify several strategies that are vital to bringing in new subscribers for our clients.
ITA Group
MARCH 2, 2021
New Channel Research: Simplify Your Vendor Program to Increase Participation. For decades, vendors have used channel incentives to drive behavior—suppressing old behaviors, establishing new ones or completely repositioning partners for a new opportunity. Rewards have played a large part in promoting successful partnerships, but new research reveals it’s time to look beyond just rewards.
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Dinkel Business Development
MARCH 1, 2021
Building a culture of business development at your company can be a hugely rewarding experience for both management and employees. Think about it. Everyone in your organization has a network, whether it’s their business network, social network or given network. By tapping into that, you can build a wealth of prospects while at the same time engaging and growing your team members.
Board Source
MARCH 2, 2021
There’s a lovely expression that many of us in the Black community use when we want to repair strained relationships with each other; it’s an expression that always moves me when I hear it. Whether the cause of the disagreement is related to something we’ve done (or not done), or something we’ve said (or neglected to say), we approach the person we’ve offended and ask for forgiveness with this request: “Please charge it to my head and not to my heart.".
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
PartnerTap
MARCH 2, 2021
These days, most enterprises have an expansive ecosystem of partners that they co-sell with, which requires extensive account mapping. Account Mapping is the best solution to identify partners who can help target prospective buyers. That’s why it’s a ubiquitous process among enterprise companies. However, it is time for enterprises to update their current account mapping solution to generate millions of dollars in revenue year over year.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Stellar Partnerships
FEBRUARY 28, 2021
Many of you know me from before my Stellar Partnerships life and I’m sure you associate me with running. I ran all the time – almost every day. Starting Stellar also coincided with me becoming a Mum and I’ve pretty much written off running in the last few years. I couldn’t find the time, I didn’t have the energy, I didn’t enjoy it anymore – you name it, I had the excuse for not getting out there to run.
Crossbeam Blog
MARCH 2, 2021
Behind every great integration is a successful go-to-market (GTM) story — but it’s hard to know what kind of GTM strategy delivers real results, especially when there are so many moving parts.
Impact
MARCH 5, 2021
Okay, so I have 18+ years of experience in both the influencer and affiliate sides of the partnership space, but Influencer verzuz affiliate: where the two channels differ, align, and win still rocked my world. This panel discussion was fascinating and revelatory, and I can’t recommend it enough to any brand, small business, or partnership professional looking toward the digital future.
INSEAD Knowledge
FEBRUARY 28, 2021
How precarious workers balance financial uncertainty, health risks and mental well-being in the age of Covid-19.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Frost & Sullivan
MARCH 4, 2021
The number of connected devices across the globe is projected to increase from 30.4 billion in 2020 to 200 billion in 2030, says Frost & Sullivan. Santa Clara, Calif. – March 4, 2021 – Frost & Sullivan’s recent analysis, Future of Connected Living , reveals that the device-to-person ratio will exceed 20 to 1 by 2030 as the world enters the era of hyperconnectivity and catapults organizations’ digital transformation.
Mindmatrix
MARCH 5, 2021
Sales playbooks are not a novel concept anymore. Almost every organization involved in B2B sales is aware of the critical role played by sales playbooks in helping their sales teams close deals faster. However, a lot of them are still not able to get the concept of playbooks quite right. A lot of organizations treat sales playbooks as an asset dump–a place to push ALL the content that marketing has created for sales, and then, leave it to the salespeople to figure out what to use. .
Impact
MARCH 5, 2021
As the world’s largest commerce content monetization platform, Skimlinks helps publishers diversify beyond advertising and activate content as a revenue stream — contributing as much as 25% of their overall revenue. In turn, all kinds of merchants gain access to quality content as a means to reach new audiences and drive traffic and conversions. Impact’s APAC Partner Development Manager, Nick Pringle, dialed in with Camilla Pacelli, Director of Partner Development APAC, and Devi Soetardjo, Merch
INSEAD Knowledge
MARCH 3, 2021
Nothing less than an evolution of strategy, structure, processes, people and technology will do.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
TRG Blog
MARCH 4, 2021
While treasury management has always been critical in ensuring a corporate’s liquidity and financial viability, its role appears to have become even more important in recent years. When the treasury department operates as a strategic business partner, working closely with other business functions, it needs better tools and technology.
Crossbeam Blog
MARCH 4, 2021
It’s no surprise to us that one of the biggest items on your wishlist is more time in the day. After all, your role as a partner manager is highly cross-functional. You’re constantly on your feet (or in multiple Slack channels) aligning with your marketing, sales, and product teams.
Impact
MARCH 5, 2021
Apple recently updated its policies around tracking and identifying users across mobile apps. One result of this update is that device-level install attribution will no longer be possible without user consent. The install attribution landscape will change drastically once iOS 14.5 goes into effect — potentially as early as mid-March 2021. . The change marks a major shift in the way mobile user acquisition campaigns will be measured.
The 2112 Group
MARCH 2, 2021
In this episode of Channelnomics’ Changing Channels webcast, Chad Cardenas of TSG joins host Larry Walsh to discuss his model for getting partners to put skin in the game with start-up technology companies through investments and channel commitments. . The lore of Silicon Valley was written with venture capital money. The start-up engine that brought iconic brands such as Google, Palo Alto Networks, and CrowdStrike to critical success made scores of millionaires and billionaires.
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Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.
Mindmatrix
MARCH 2, 2021
Mindmatrix allows you to manage your lead registration process efficiently by creating an avenue where your channel partners can register new leads. You get to control the flow of leads to your channel partners and to approve every lead registration. No more channel conflicts as Mindmatrix lead registration module ensures no one wastes their time competing for the same customer.
Frost & Sullivan
MARCH 1, 2021
Upcoming webinar to highlight how circular economy will become a reality for chemical companies in the near future. FOR IMMEDIATE RELEASE: Press Contact: Jaylon Brinkley. Frost & Sullivan. +1 (210) 247 2481. jaylon.brinkley@frost.com. SANTA CLARA, Calif. – March 1, 2021 – The chemical industry is an essential part of our modern society, creating the necessary materials to build our homes and vehicles, and keep our food safe and fresh.
COO Alliance
FEBRUARY 28, 2021
Our guest today is Chris Lu, who is a co-founder of copy.ai. . Copy.ai is an AI copywriting platform that uses cutting edge artificial intelligence to help marketers and entrepreneurs grow their businesses. . Chris worked at the ESO Fund for the past 5 years and is passionate about early stage investing and entrepreneurship. . He’s angel invested in over 20 companies especially in the Passion Economy, Climate, Crypto, and EdTech. .
Hype
MARCH 4, 2021
Innovation means shaping the future. If done right, it means creating a better tomorrow. The team at HYPE wants to add our voices – and yours! – to create a fairer world. A world where gender equality is a reality and every person gets the opportunity to speak up and make a difference.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
ITA Group
MARCH 3, 2021
(Last-Minute) Recognition Ideas for Employee Appreciation Day. It’s almost Employee Appreciation Day. Do you have your plans locked down for showing your gratitude? If you’re still looking for ideas—or it slipped your mind altogether—I’m here to help. Here are six simple ideas I came up with for how you can show your appreciation in genuine and meaningful ways. 1.
Frost & Sullivan
MARCH 2, 2021
Communication systems will lead the overall ATM industry and are expected to reach global revenues of $1.82 billion in 2027, finds Frost & Sullivan. Santa Clara, Calif. – March 02, 2021 – Frost & Sullivan’s recent analysis, Disruptive Technologies Drive the Growth of the Global Commercial Air Traffic Management (ATM) Market, 2020 , finds that the growing pressure to manage heavy air traffic worldwide is driving air navigation service provider (ANSP) spending on the overall modernization
Pearlman + Pearlman
MARCH 2, 2021
The question may be answered this year as a significant donor privacy case will be going before the United States Supreme Court. On January 8 th , 2021, the Court granted a writ for certiorari for the Ninth Circuit Court of Appeals decisions in Americans for Prosperity Foundation v Becerra and the Thomas More Law Center v Becerra. [1]. By granting certiorari the Court has signaled its concern about legitimate constitutional questions involving the disclosure of donor information to the States.
Mindmatrix
MARCH 1, 2021
Mindmatrix is equipped with powerful asset co-branding capabilities to help channel partners leverage your corporate brand and also build their local brand. With Mindmatrix, your corporate marketing department can create all the sales and marketing materials they need and our platform will automatically customize them to reflect your partner’s branding as well. .
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IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.
Impact
MARCH 5, 2021
Since 2013, the United Nations has celebrated the International Day of Happiness as a way to recognize the importance of happiness in the lives of people around the world. The United Nations (UN) subsequently launched a set of goals to end poverty , reduce inequality , and protect our planet — three things that contribute to human wellbeing and happiness.
COO Alliance
FEBRUARY 28, 2021
Our guest today is Chris Lu, who is a co-founder of copy.ai. . Copy.ai is an AI copywriting platform that uses cutting edge artificial intelligence to help marketers and entrepreneurs grow their businesses. . Chris worked at the ESO Fund for the past 5 years and is passionate about early stage investing and entrepreneurship. . He’s angel invested in over 20 companies especially in the Passion Economy, Climate, Crypto, and EdTech. .
Frost & Sullivan
MARCH 1, 2021
The phrase one-stop shop is used often by vendors and providers in the enterprise communications space, but in most cases, it is a misnomer. Even the most basic of on-premises phone system installations require both an equipment vendor and a service provider or carrier to bring telephony services. In other words, most legacy phone systems are two-stop shops.
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