Chaneltivity
MAY 6, 2021
Partner engagement is a term used to describe the level of attention and interaction a partner has with your organization. Engagement comes in many forms and could include partner training, Partner Relationship Management (PRM) interactions, internal meetings, partners selling and marketing your products or services, and partners interacting with your industry in general.
Aepiphanni
MAY 4, 2021
2020 showed us that adaptability is a must to survive the changing market. Now that you’ve adapted, it’s time to go beyond just riding the tides to ensure a profitable company. Innovation is something that companies should also utilize regularly in their everyday operations. However, more than original ideas, innovation should also factor in one important value: Trust.
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INSEAD Knowledge
MAY 3, 2021
Learning and using rules of thumb makes a difference both during crises and when opportunity knocks.
Board Source
MAY 4, 2021
I believe I’ll remember the images of last summer’s racial justice marches for the rest of my life – largely for a reason that I didn’t expect. It wasn’t just the number of protests around the country that inspired me, or even the size of the crowds (impressive as they were). It was the rich, diverse tapestry of faces that I saw in those marches that I was especially surprised to see – a tapestry that provided much-needed hope and encouragement to me and many other Black Americans.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
EGA
MAY 4, 2021
“The only source of knowledge is experience.” Albert Einstein. Numerous studies have found that people are their most creative when they meet informally on the job in groups of their peers where everyone is treated equally, has an equal opportunity to participate and speak up, and are focused on achieving the same objective. In a peer learning group, every group member has an equal opportunity to participate and to communicate their ideas.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
CoSell
MAY 6, 2021
In our fast-changing digital sales world, we are seeing signs of radical change, similar to Global Climate Change. You could call it, “Global Sales Change.” All the things we’ve been so reliant on are changing. Phone calls. Emails. Linked In. All these are rapidly shrinking in usage—a little like the changes to the climate. If you’ve been seeing the signs on the wall, I bet you know that it’s time to take action.
Stellar Partnerships
MAY 3, 2021
There are ways to stand out that are memorable and ways that are best avoided. My brother was on his way to the office to meet his new boss. He wore his best suit and had a fresh shave to make a good first impression. But he didn’t realise that he had cut himself shaving and had bled all over his clean white shirt. As it was London, and British people on the underground would rather chew broken glass than speak to a stranger, no-one said a word.
INSEAD Knowledge
MAY 3, 2021
How three professionals who started in purpose-driven organisations continued to do good after migrating to “the other side”.
COO Alliance
MAY 2, 2021
Our guest today is Jason Yang, COO of Dialpad. Jason joined Dialpad in 2018 and was previously SVP of Marketing and Business Operations. He brings to the role more than two decades of experience with high-growth global companies and a wide breadth of experience across disciplines. . Jason is a global marketing and digital transformation leader with experience in successfully delivering against complex and challenging business objectives.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
CoSell
MAY 4, 2021
In a recent Accenture report, B2B companies are taking steps to transform their partnership models. They are finding new ways to move forward together. It’s become clear that the success of B2B companies is tightly interwoven with their channel partners. Over and over we are seeing that this is the right time to think outside the box. This is the moment to think about our direct and indirect partners.
Frost & Sullivan
MAY 5, 2021
Palo Alto Networks, the global cybersecurity leader, is transforming the healthcare industry by enabling the organizations to improve patient and employee experience, protect patient data and improve regulatory compliance throughout the continuum of care. SANTA CLARA, Calif. – May 5, 2021 –Frost & Sullivan has identified Palo Alto Networks as a growth and innovation top-performing leader in the Frost Radar™: US Healthcare Cybersecurity Market, 2020.
INSEAD Knowledge
MAY 4, 2021
Making a real difference requires combining your passion with a problem-solving mindset and a rigorous approach.
Partnership on AI
MAY 6, 2021
The post Managing the Risks of AI Research: Six Recommendations for Responsible Publication appeared first on The Partnership on AI.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Mindmatrix
MAY 6, 2021
When suppliers attempt to satisfy their channel partners’ content needs by blindly recycling content originally meant for direct sales, they typically experience lackluster content usage. As a result, messaging fails, resulting in underperforming recruitment, onboarding, and demand creation programs. In our blog this week, we share a SiriusDecisions research brief that shares insights into how and when to deliver content in order to drive channel marketing effectiveness.
Frost & Sullivan
MAY 6, 2021
Superabsorbent polymer suppliers should focus on premiumization and product differentiation for growth opportunities, says Frost & Sullivan. Santa Clara, Calif. –May 6, 2021–Frost & Sullivan’s recent analysis , Evolving Demographic Trends Powering the Global Superabsorbent Polymer Market , finds that the surge in demand for disposable absorbent hygiene products—especially diapers and feminine hygiene and adult incontinence products—is boosting the superabsorbent polymer market globally.
COO Alliance
MAY 6, 2021
What’s the greatest COO interview question? Is it “What are your strengths?” or “What are your weaknesses?” Maybe it’s “What can you do for this company?”. Well, actually, it’s none of those. The greatest COO interview question is much more interesting than those. It’s a question that can be used to glean insight into the candidate’s personality, values, tastes, background, decision-making ability, and so much more.
Thinkers 50
MAY 3, 2021
With the arrival of Covid 19, businesses around the world are experiencing unexpected and unforeseen challenges. The management paradigms influencing our thinking have been upended. Suddenly digital transformation and organizational flexibility have become the urgent topics of our time. Only a very few companies have demonstrated the ability to shift quickly and thrive in the face of unexpected change.
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Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.
Mindmatrix
MAY 4, 2021
Mindmatrix’s lead and opportunity scoring functionality develops a reasoned, relevant process for scoring leads and rank them based on various well-defined parameters such as lead behavior, lead characteristics, and other custom conditions. . The Mindmatrix platform assigns scores to leads and opportunities based on their attributes and interactions with your sales and marketing materials.
Impartner
MAY 4, 2021
You can do many things with your Marketing Automation Platform (MAP) — generate leads, coordinate campaigns and measure marketing efficacy, among other things — but you cannot use it to effectively market your products and services through partners.
COO Alliance
MAY 6, 2021
What’s the greatest COO interview question? Is it “What are your strengths?” or “What are your weaknesses?” Maybe it’s “What can you do for this company?”. Well, actually, it’s none of those. The greatest COO interview question is much more interesting than those. It’s a question that can be used to glean insight into the candidate’s personality, values, tastes, background, decision-making ability, and so much more.
ITA Group
MAY 6, 2021
Partner Marketing: Weaving Best Practices Into To-Partner, Through-Partner & With-Partner Marketing. Partner marketing is the broad category that includes to-partner marketing, through-partner marketing and with-partner marketing. It’s sometimes executed through the use of Through Channel Marketing Automation (TCMA) technology and services, as well as channel marketers or agencies.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Mindmatrix
MAY 4, 2021
Mindmatrix allows companies to create learning curricula, course catalogs, and similar training and educational coursework within the platform to share with their sales teams and channel partners. Mindmatrix also allows you to set up live classrooms or instructor-led virtual training sessions. This module can be integrated with external learning experiences such as web-based training sessions, virtual (online) classrooms, or even actual classroom sessions with instructors.
Frost & Sullivan
MAY 4, 2021
PPE, food packaging, healthcare, and industrial sectors will drive the market in 2021 and beyond, finds Frost & Sullivan. Santa Clara, Calif. –May 04, 2021– Frost & Sullivan’s recent analysis finds that the coatings, adhesives, sealants, and elastomers (C.A.S.E.) market is likely to witness commendable growth in 2021 as its key end markets—healthcare, construction, and packaging—are witnessing a quicker than expected recovery from the impact of the pandemic.
CenterPoint Group
MAY 4, 2021
Instead of waiting for that critical system or piece of equipment to break down, include these six areas in your institution’s preventive campus maintenance program. As college infrastructures continue to age, institutions need to balance new construction with renovations. According to Gordian’s 2018 State of Facilities in Higher Education, over the last 10 years, the number of buildings that are over 50 years old is increasing.
Tackle.io
MAY 6, 2021
Taking the first step can be the hardest part of a journey. That’s often true when selling on Cloud Marketplaces. Frank Ciccone, Alliances Director at Avaya, recently joined Tackle’s Cloud Marketplace Office Hours with CRO Don Addington and Director of Growth and Renewals Rachael Wright to hear his experiences and advice around landing the initial Marketplace deal—and others soon after.
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IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.
Mindmatrix
MAY 4, 2021
Mindmatrix has powerful local marketing automation capabilities that help channel partners. Engage in effective marketing campaigns, consistently at the local level. Build their local brand. Position themselves as thought-leaders in the local market. Channel partners are too busy working in their business, with their clients, to focus on local brand and business development.
Frost & Sullivan
MAY 3, 2021
Connectivity solutions for data integration are critical to stop data silos and ensure success of any data monetization strategy, finds Frost & Sullivan. Santa Clara, Calif. – May 3, 2021– Frost & Sullivan’s recent analysis , Data Monetization Drives Innovative Business Models in the Global MedTech Industry , finds that the digitalization of the healthcare sector will lead us to broader healthcare objectives of real-world evidence and precision medicine.
Impact
MAY 7, 2021
Now it’s easier than ever for Segment customers to connect their partnership programs to their overall web and app marketing efforts, thanks to our newly expanded integration between the Segment and Impact platforms. We welcome Segment to our rapidly expanding roster of partners who have joined Impact’s Partner Ecosystem. Segment is used to track user behavior across app and web environments and route that data relatively seamlessly to other tools and systems.
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