Sat.Oct 17, 2020 - Fri.Oct 23, 2020

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3 Ways New Buyers Are Affecting Channels

Partner Path

By Diane Krakora , CEO of PartnerPath. I talk about recruiting, enabling and managing indirect partners all the time. The goal of 99% of all technology companies is to leverage indirect channels for increased sales reach, market penetration and customer satisfaction. But there has been a shift that greatly affects the traditional channel model and some vendors are feeling the change.

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Slowing down to speed up your results

Stellar Partnerships

If you know me well, then you’d know that my natural tendency is to just get on with things, aka wing it. Not because I’m lazy, but I’m just trying to squeeze too much into the day. Sound familiar? It’s a constant battle being a doer who just gets on with things. As a busy partnership manager time is against you. It’s often easier to wing things whilst you balance the quantity and quality of the work you are creating.

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The Win-Win-Win in Alliance Value Propositions

Peter Simoons

When talking about alliances many people mention “win-win”. However, I would argue that you need to look at the “win-win-win” in alliance value propositions instead of just at the win-win! The value proposition is where an alliance starts. An alliance value proposition is the promise of measurable benefit resulting from an alliance. It is generally defined with three parties in mind.

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The Dos and Don’ts for a Not-for-Profit Alliance Board of Directors

ISTO / IEEE

Oftentimes in forming an industry collective such as a not-for-profit alliance or consortium, your Founders will comprise your initial governing entity. Governing entities can take the form of a Board of Directors, a Steering Committee, a Steering Group or so forth. And your governing body will schedule meetings, prepare agendas, vote on initiatives and lead your organization.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Ready Are You for the Work-from-Anywhere Era?

INSEAD Knowledge

Advice from academics and practitioners who are well-versed in the remote working paradigm.

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More Trending

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5 Use Cases of Data Lakes that You Probably Did Not Know

TRG Blog

A data lake , in essence, is a repository that can store an infinite amount of both structured and unstructured data for later use. In a previous article, we have briefly explained a few noticeable differences between data lakes and data warehouses. Each type of data repository serves a unique purpose. Therefore, instead of replacing one with another, they can be used supplementarily.

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Integration Partnerships for a Better Partner Experience

Impartner

Integration partnerships are the key to building better partner relationships.

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Food Security in a Pandemic: Lessons From India’s Lockdown

INSEAD Knowledge

Portable food ration cards allow migrant populations to shelter in place, but implementation across state borders faces hurdles.

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Refresh and Optimize Channel Partner Programs

Channel Incentive Best Practices

Because of 2020’s challenges to businesses and economies, 2021 may be the year you decide to take a long, hard look at your channel partner program. By utilizing automated partner profiling tools, vendors can ensure partner programs maintain alignment to refreshed business strategies, portfolio strategies and competitive market conditions. Even during times of relative market stability, channel partner programs can be in a fairly stable state of evolution, as vendors constantly assess: The Mix.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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It’s Time to Vote – Know Your State Law!

Pearlman + Pearlman

As you know, Tuesday, November 3, 2020 is Election Day including the Presidential election, though a number of States permit early voting. In fact, it has been reported that at least 27 million Americans have already cast their ballot for President. November 3rd is also Election Day for many Congressional representatives up for re-election, and the date of many state and local elections.

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CGS to Lead Human Capital Institute Webinar on 2021 L&D Planning among Continued Uncertainty

CGS

10/19/2020. New York, NY – October 19, 2020 – CGS, a global provider of business applications, enterprise learning and outsourcing services, today announced it will be sponsoring and participating in the Human Capital Institute (HCI) webinar titled, Forecast 2021: Plan for Normalcy but Prepare for Disruption , on Thursday, October 29, at 1 p.m. EDT.

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How Would an Immigration Surge Affect Your Pay Cheque?

INSEAD Knowledge

Workers whose product or output is not easily sold elsewhere are more likely to lose out amid an inflow of immigrants.

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Impartner Announces 5th Annual Global Awards

Impartner

Impartner Announces 5th Annual Global Awards Fujitsu, Honeywell, Qualtrics, Siemens, Yamaha […].

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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IPv6 a Big Opportunity for Managed Service Providers

Channel Insider

Helping clients transition to IPv6 could be a thriving business for MSPs for years to come.

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Agile Myths Debunked

Project Management Institute

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Concerned about losing customers? Focus on your partner relationships

PLM Alliances

The uncertainty in today’s environment cues a fundamental shift in the way companies think about their partners. Since partners sell to your end-user customers, it’s crucial to give them the resources and tools they need to succeed. Gaining clarity into your partner value proposition, otherwise known as your partner business proposition, is the key to helping you create the indispensable relationships that will ultimately grow your customer base and drive increasing value.

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Kerry Desberg, Impartner CMO, Wins Global CMO Leadership Award at the Global CMO Summit and Awards 2020 Ceremony

Impartner

Kerry Desberg, Impartner CMO, Wins Global CMO Leadership Award at […].

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Impartner Racks up the Award Medals: Bringing Home Four Golds and One Bronze for New Product of the Year, Company of the Year and Sales and Marketing Intelligence Solution

Impartner

Impartner Racks up the Award Medals: Bringing Home Four Golds […].

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