Partner Path
FEBRUARY 23, 2022
For a next generation partner program, consider this first. Limit the Ch-ch-ch Changes. At the risk of aging myself with a David Bowie reference, I understand you feel the need to change your partner program every year, allowing it to “grow up.” As a partner program professional, that’s your job, right? But before you designate new partner types, create new initiatives and/or alter partner incentives – examine why.
Phoenix Consulting Group
FEBRUARY 23, 2022
as Published in Forbes.com. Even before Covid-19, many leaders often commented that we were experiencing a disruptive business climate. Oh, little did we know. This climate has often been called VUCA: volatility, uncertainty, complexity, and ambiguity. The phrase started with the U.S. Military to describe the new world order or rather disorder after the Cold War.
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PartnerTap
FEBRUARY 25, 2022
To make sure you don’t waste another dime on misallocated MDF spend, you need to prioritize the partners that will generate the most revenue. Usually, funds are allocated regardless of whether the partner will be a top producer or not. Companies simply don’t have the hard data they need to identify the partners that could generate the highest returns.
INSEAD Knowledge
FEBRUARY 21, 2022
Regular appreciation and thanks from service users can make a huge difference in the lives of burnt out essential workers.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Chameleon Sales
FEBRUARY 25, 2022
A core part of any sales or business development plan is lead generation. Lead generation is process of finding qualified leads with potential of becoming customers. Getting this system into place takes money and, equally important, time. To establish a successful lead generation system, you’ll need: Experienced staff. Training and support. Database, phone, and computer systems.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
PartnerTap
FEBRUARY 25, 2022
To make sure you don’t waste another dime on misallocated MDF, you need to prioritize the partners that will generate the most revenue. Usually, funds are allocated regardless of whether the partner will be a top producer or not. Companies simply don’t have the hard data they need to identify the partners that could generate the highest returns. With PartnerTap, companies can get the actionable data they need to prioritize MDF investments by measuring the pipeline generated through each company’
Aepiphanni
FEBRUARY 23, 2022
Optimizing existing business processes for your company may feel like a daunting task, but it’s part of running a successful, forward-thinking business. Perhaps you’re a creature of habit and used to doing things the way they’ve always been done. We understand – change is scary and never easy, but it can bring about positive and […].
Frost & Sullivan
FEBRUARY 24, 2022
Written by Subarna Poudel, with Swetha Krishnamoorthi, Senior Industry Analyst with Frost & Sullivan’s Security Practice. Three “Cs” encapsulate the main challenges that have gripped the world this decade—coronavirus, climate change, and cybercrime. Although solutions exist to address the first two challenges (whether governments opt to is a separate question), the third threat—cyberattacks—is a critical concern for enterprises and governments worldwide because of the insidious nature of th
Mindmatrix
FEBRUARY 21, 2022
Through-channel marketing automation (TCMA) or Distributed Marketing Management (DMM), is the process of using technology, primarily, sales and marketing automation tools to help channel partners leverage the company’s brand and corporate marketing and sales assets to grow their brand and ease their workload. TCMA benefits both–the company and the partners by infusing a lot of efficiency and effectiveness into partner marketing.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
INSEAD Knowledge
FEBRUARY 20, 2022
The important role of leaders in giving their employees the space and permission to get creative.
Channel Insider
FEBRUARY 24, 2022
CGI is a multinational IT and business consulting services firm with over four decades of experience delivering industry insight, expertise, and managed services for business clients. With a workforce of 82,000 across 400 locations, CGI has an extensive global footprint and a partner ecosystem that includes the world’s top IT companies. CGI recently made our list of leading enterprise IT channel partners because of its sheer size, financial strength, and range of services for end-to-end IT manag
Frost & Sullivan
FEBRUARY 25, 2022
SAN ANTONIO – Feb. 25, 2022– Organizations in the industrial technologies market are readjusting their supply chains to meet growing demand, presenting lucrative opportunities for market participants. While organizations will continue to emphasize technology, companies that adopt innovative business models and adapt to changing consumer preferences are expected to flourish.
Impact
FEBRUARY 24, 2022
Affiliate marketing and referral partnership programs drive vast amounts of business to SaaS companies. These partnerships allow you to scale your sales and marketing rapidly. Rather than investing in sales and marketing resources that may or may not bear fruit, referral partnerships don’t cost anything financially until they start driving business.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
INSEAD Knowledge
FEBRUARY 22, 2022
What society and business schools can do to stop corporate crimes.
ITA Group
FEBRUARY 22, 2022
[WEBINAR] Be Easier to Do Business With by Improving Channel Program Personalization & the Partner Experience. Being easier to do business with takes many forms, but the most consistent way is to personalize your program using the research-backed tips shared in our webinar. Partners told us exactly what they needed to increase performance—personalization, relevance and communication.
Frost & Sullivan
FEBRUARY 20, 2022
Frost & Sullivan experts present strategic insights on key trends to watch. San Antonio – Feb. 21, 2022 – In the past few decades, globalization, evolving workforce demographics, shifting customer requirements, and technology advancements have transformed value propositions and competitive factors across every industry. However, the recent pandemic has accelerated trends that have disrupted business models for years.
Tackle.io
FEBRUARY 25, 2022
[link] Hillorie Farace di Villaforesta, Head of Cloud Alliances at Dataiku, shares the story of why Dataiku decided to start selling on the Cloud Marketplaces, her advice for others who are looking to get started, and how Tackle has helped support Dataiku across all three of the major Cloud Marketplaces. Read the full case study here.
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Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.
PSMJ Resources Blog
FEBRUARY 24, 2022
As smoothly as many architecture, engineering, and construction (AEC) firms have adapted to the realities of doing business during a pandemic, and as plentiful as the opportunities for project work are heading into the new year, there’s plenty of reason to believe that 2022 will be even better for AEC firms than 2021. The “X factor” in that outlook, of course, is the intense competition for new business.
Thinkers 50
FEBRUARY 24, 2022
Azeem Azhar is the creator of Exponential View, a newsletter on the intersection of technology, business and society, and an active investor. Previously he founded a number of technology startups. Azeem began his career as a journalist and has an MA in PPE from Oxford University. On Tuesday, 1 March 2022, Stuart Crainer and Des Dearlove will have Azeem Azhar on as a guest in a new session of the Thinkers50 Radar 2022 LinkedIn Live series in partnership with Deloitte.
Frost & Sullivan
FEBRUARY 23, 2022
San Antonio — February 23, 2022— Based on its recent analysis of the European Operating Room Inventory Management Solutions Industry, Frost & Sullivan recognizes Identi Medical (Identi) with the 2022 New Product Innovation Award for delivering superior data-capture solutions that create real-time operating room (OR) medical inventory data. Identi Medical enables hospitals to replace barcodes and manage their inventory with effective image recognition sensors and real-time tracking, facilitat
Tackle.io
FEBRUARY 25, 2022
[link] Jeff Tishgart, Global Technology Alliances at SailPoint, shares the strategic reasons why SailPoint decided to start selling through the Cloud Marketplaces, what their multi-year journey has been like, and the successes they’ve seen so far.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Impact
FEBRUARY 24, 2022
Originally published on Marketing Donut. One thing that really sets apart the partnerships channel from traditional marketing and sales is that it brings your brand inside a consumer’s existing circle of trust. Partnerships align your business with content and publishers your audience already looks to for recommendations, putting a halo on your brand you’ll never get from advertising.
Dinkel Business Development
FEBRUARY 23, 2022
Have you ever considered teaming up with another business? A strategic alliance allows businesses of all sizes and target audiences to join forces to expand their reach and ultimately build revenue. So, what exactly is a strategic alliance, and how can your business benefit from exploring them as an option in 2022? WHAT IS A STRATEGIC ALLIANCE? A strategic alliance is in agreement between at least two businesses that involves each partner committing resources to collectively reach a common goal.
Frost & Sullivan
FEBRUARY 24, 2022
SAN ANTONIO – Feb.24, 2022 – 2022 will mark the year of adaptation. Yet again, businesses worldwide will be challenged to develop and maintain resilience and continuity, despite major disruptions caused by the COVID-19 pandemic and geopolitical chaos. The new year will also bring about new challenges, with the need to retain, upskill and reskill an increasingly changing workforce.
Tackle.io
FEBRUARY 25, 2022
[link] Hillorie Farace di Villaforesta, Head of Cloud Alliances at Dataiku, shares the story of why Dataiku decided to start selling on the Cloud Marketplaces, her advice for others who are looking to get started, and how Tackle has helped support Dataiku across all three of the major Cloud Marketplaces.
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IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.
Impact
FEBRUARY 23, 2022
Gifting is one of the most simple and inexpensive ways to create relationships with influencers. It won’t always land you collaboration opportunities with celebrity influencers, but it offers value for your influencer marketing program in other ways. Gifting allows you to: Explore new influencer relationships Reach micro-and nano-influencers Launch a low-cost influencer campaign Create content (including video and photography) of your products Run giveaways.
Remarkable Partnerships
FEBRUARY 22, 2022
Described as ‘The Great Resignation’, a recent survey revealed that almost one in four UK workers are planning to change their jobs. (Randstad UK, 2021). As such, increasing employee engagement is the top priority for companies, or they risk losing their best talent. Employee engagement increases performance and loyalty, whilst reducing the risk of burnout.
Frost & Sullivan
FEBRUARY 25, 2022
Industrial history is replete with paradigm shifts that come about without much fanfare. Apart from Industry 4.0, which was an exception, many inflection points in manufacturing have transpired silently, for example, the invention and implementation of the initial programmable logic controller (PLC) in the 1970s. In a similar shift, the industry is currently witnessing a change in customer mindset driven by a confluence of multiple disruptive factors, including the COVID-19 pandemic, macroeconom
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