Sat.Apr 02, 2022 - Fri.Apr 08, 2022

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Stop pitching, start fishing

Stellar Partnerships

At his inauguration, US President John F Kennedy made an impassioned speech to his fellow Americans. “Ask not what your country can do for you; ask what you can do for your country”. He put forth an ambitious vision of change and renewal. He didn’t tell the audience he had a gold, silver and bronze version of programs and ask them to choose one. I spoke recently to the former marketing manager at a well-known chocolate company.

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Enterprises’ Need for OT Security Expertise Propels Growth of Industrial Cybersecurity Market

Frost & Sullivan

San Antonio – Apr 6, 2022– Frost & Sullivan’s recent analysis of the global industrial cybersecurity market finds that organizations looking to build an effective operational technology (OT) security posture face a critical shortage of OT security expertise. This creates lucrative growth prospects for OT security vendors. As a result, the global industrial cybersecurity market will likely hit $10.2 billion by 2025 from $3.3 billion in 2020, registering exponential growth at a compound

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Creating People-Centric International Organisations With AI

INSEAD Knowledge

The United Nations is both a fascinating playground for artificial intelligence applications and a showcase of AI implementation problems and solutions.

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WHY ASK WHY?

Be Partner Ready

There’s just three little letters that make up a big and important word: WHY. I became intimately acquainted with the word WHY during the early 1990s. In the midst of a messy relationship break-up, I’d sing the Annie Lennox song ‘Why’ through tears day and night. If you don’t know the song check it out, it’s a stunner.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Maverick Leadership

Thinkers 50

If you ask people what’s wrong with their organisation, within minutes sheets of flipchart paper are completed and Blu-Tacked all over the walls. And if you return to these questions a year later, or two years later, people are equally quick to respond. Have you noticed that if you compare what’s written on the flip charts from one year to the next, it is hard to know which list came from which year — nothing or very little, seems to have changed.

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How Employers Can Foster Belonging in the Workplace

ITA Group

How Employers Can Foster Belonging in the Workplace. Having a sense of belonging is a basic human need like food, water and shelter. It’s an intrinsic motivator that pushes people to be involved in their environment—including their work environment. According to Deloitte, 79% of organizations agree fostering a sense of belonging in the workforce is important for their success , but only 13% say they’re ready to address the trend.

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Biodiversity: Why Should Business Care?

INSEAD Knowledge

Unlike the climate crisis, biodiversity loss is just starting to get the attention it deserves.

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Why Australian brands are embracing the partnership economy

Impact

The post Why Australian brands are embracing the partnership economy appeared first on impact.com.

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Ongoing Market Consolidation Points at the Booming Video Opportunity

Frost & Sullivan

Remote working throughout the pandemic years has made employees comfortable with modern video and team collaboration tools. The move to a hybrid workplace is based on the great revelation that employees can be equally, if not more productive working from home. Many employees are simply unwilling to go back to the office. So what can businesses do to draw employees back to the office where they can benefit from the in-person energy, creativity, and serendipitous conversations?

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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5 Ways to Enable Channel Sales & Account Managers

ITA Group

5 Ways to Enable Channel Sales & Account Managers. Channel Account Managers (CAM). Channel Sales Managers (CSM). Partner Sales Managers (PSM). Regional Sales Managers (RSM). Whatever you call them, these field or territory managers are influencers that hold the key to channel success—but they’re often forgotten as a core piece of your channel program strategy.

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It is time! The next chapter in Business Partner and IBM Ecosystem Experience

IBM Business Partners

We’re entering the next chapter in the IBM Business Partner Ecosystem experience! The hard work and dedication of our joint teams have resulted in this exciting moment. The enhancements to the IBM Partner Portal will be available to our Business Partners in the United States on Tuesday, April 12, 2022. The IBM Partner Portal launch reminds me of a dynamic movie trailer.

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10 partnerships leaders share what keeps them up at night

Impact

To be a good partnerships leader, you need to be innovative, ready to pivot, and adopt a sustainable strategy that goes beyond “set it and forget it.” That’s what 10 of the top partnerships professionals shared in Season 1 of The Partnership Economy podcast. In each episode, hosts Dave Yovanno and Todd Crawford posed the simple question: “What keeps you up at night?

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The New Rules of B2B Software Marketing

Tackle.io

Not so long ago, marketing to software buyers was a fairly straightforward process, based on time-tested and proven methods: A lead downloads a whitepaper or attends a webinar, gets added to a nurture cadence as an MQL (marketing qualified lead) until they engage with sales, and then, if they purchase, the marketing team celebrates with a round of high-fives (virtual or otherwise).

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Building a Culture of Business Development: Part 2: Creating a Process

Dinkel Business Development

In our last blog post , we outlined a few of the benefits that come along with a companywide emphasis on business development. Aside from the obvious goal of growing the bottom line, there are many additional advantages that are linked with building a culture of business development within a company. So, how can you actually go about doing so? Here are some basics to leveraging your workforce to fill your pipeline.

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Thinkers50 Radar 2022: Tom van der Lubbe

Thinkers 50

Tom van der Lubbe is the co-founder of a mortgage advice company, Viisi NV, that was voted #1 Great Place to Work in Europe in 2021, and #1 Great Place to Work in the Netherlands for 2019, 2020, and 2021. Viisi specializes in mortgage advice, but their true purpose is to change the world of finance. At Viisi the employees come first, the clients second, and the shareholders last.

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The partnership economy is shining bright (our new brand look is too)

Impact

It used to be that when we used the term “partner” here at impact.com, we had to explain ourselves. We had to define what we meant by a partner, the partnership economy , and why the business world needed to take notice. . They did take notice, and the entire marketing industry has since adopted the language of partnerships. So now, we don’t have to define what we mean. .

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The New Rules of B2B Software Marketing

Tackle.io

Not so long ago, marketing to software buyers was a fairly straightforward process, based on time-tested and proven methods: A lead downloads a whitepaper or attends a webinar, gets added to a nurture cadence as an MQL (marketing qualified lead) until they engage with sales, and then, if they purchase, the marketing team celebrates with a round of high-fives (virtual or otherwise).

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Pelatro Applauded by Frost & Sullivan for Enabling Customer Value and Loyalty Management with Its Customer Engagement Hub

Frost & Sullivan

SAN ANTONIO — April 6, 2022 — Frost & Sullivan recently assessed the APAC contextual marketing solutions for telecommunications industry. Based on its research results, the company recognizes Pelatro with the 2022 Asia-Pacific Contextual Marketing Solutions for Telecommunications Company of the Year Award. The company’s technology platform, mViva, has a customer value management solution (the primary source of its revenue) and an increasingly popular complementary loyalty management solution

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How a Top Telecom Company Adopted Demand Management Software and Streamlined Their Projects

Planview Blog

Demand management software helps companies improve productivity, reduce bottlenecks, and make better-informed decisions. It can transform the way organizations plan and execute projects. But there’s a catch. If employees don’t know how to use this technology, there’s no point in implementing it. For all the time and resources organizations invest in new software, they often experience a similar challenge ­­­– a resistance to change from within.

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Business Management Software: What is it and What is it For?

Aepiphanni

In a nutshell, business management software gives you a complete overview of your internal operations. It’s essentially business intelligence technology that brings all of your information together into one place. Business Management Software Business management software is designed to help support, improve and automate your company’s processes and business tasks.

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Tackle Customer Story: A Cloud Guru, a Pluralsight company

Tackle.io

[link] Jon Dugan, Director of Partnerships and Alliances at A Cloud Guru, shares the story of why A Cloud Guru decided to start selling on the Cloud Marketplaces, the role the Marketplaces have played in A Cloud Guru’s business, and his advice for other companies looking to travel down this path.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How to Meet High Expectations as Customers Rapidly Shift to Self-Service

Frost & Sullivan

Higher ROI with artificial intelligence solutions to improve the customer experience. Customers’ increasing demands for self-service have pushed companies’ to reprioritize their digital roadmaps in a rush to meet customers’ expectations. Because live interactions cost companies 24 to 48 times as much as self?service tools, improving operational efficiency by implementing self-service customer channels promises an enormous return on investment (ROI) 1.

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New look, new capabilities — introducing impact.com’s refreshed digital asset management system

Impact

As partnerships drive a tectonic shift in the digital marketing world, the needs of brands and the ways they communicate with their audiences need to shift with it. That means impact.com makes changes too — with a newly redesigned user interface and fully reimagined digital asset management system to set up partners for success. From “ads” to “assets” — expand the universe for your partners.

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Business Management Software: What is it and What is it For?

Aepiphanni

In a nutshell, business management software gives you a complete overview of your internal operations. It’s essentially business intelligence technology that brings all of your information together into one place. Business Management Software Business management software is designed to help support, improve and automate your company’s processes and business tasks.

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Tackle Customer Story: CyberArk

Tackle.io

[link] Brennan Lynch, Director of Global Marketplaces at CyberArk, shares why CyberArk decided to start selling on the Cloud Marketplaces, challenges they’ve experienced along the way (and how they’ve solved them), and what CyberArk is looking for in the future of this revenue channel.

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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Will Sanctions from the USA and Allied Countries Cripple the Commercial Russian Aerospace Industry?

Frost & Sullivan

Russian Commercial Aircraft Platforms. At present, Russia has only one indigenous commercial aircraft in production – Sukhoi Superjet 100 from United Aircraft Corp. It is powered by a SAM146 engine manufactured by PowerJet, which is a Franco-Russian 50-50 joint venture of Safran’s Snecma and NPO Saturn. Russia planned to introduce the new commercial aircraft MC-21 in the second half of 2022.

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Skill Development to Motivate and Engage

Collaboration LLC

Employees are resigning at record rates; the main reason cited is company culture. Managers are essential to bringing a company’s culture to life; if their skills are underdeveloped or unevolved, then don’t expect employees to stick around. Case in point: the Predictive Index “2021 People Management Report” found that nearly half of the 2,000 employees surveyed said they thought about changing careers, and 63% of those stated it was because of a bad manager.

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Tech and Teens

Managed Services Platform

Apple Podcasts: [link] Spotify: [link] We’ve got a very special guest with us for this week’s episode: Lizzie Walter, my daughter! We’re talking about one teenager’s opinion on technology and how it affects school, home life and friendships. Here’s a glimpse into our conversation! Adam and Skip: What kinds of technologies rule your life right now? Lizzy: Snapchat and Instagram.

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