Sat.Apr 09, 2022 - Fri.Apr 15, 2022

article thumbnail

6 Buyer Journey Trends Changing How We Partner

Partner Path

The digital age (furthered by the pandemic) ushered in a new model where a customer defines their own buying journey. This journey is typically non-linear and heavily reliant on digital interactions. Since the internet allows a customer to find information about products, pricing, reviews, and expected costs themselves, the value channel partners provide has shifted.

130
130
article thumbnail

IEEE Industry Standards and Technology Organization Announces New Board Member

ISTO / IEEE

PISCATAWAY, NJ 5 April 2022 – The IEEE Industry Standards and Technology Organization (ISTO), an International Federation of leading industry groups and consortia dedicated to the advancement of standardized technologies for the benefit of industry, today announces that new Board member Heather Meeker, has been elected to the ISTO Board effective 1 January 2022 and will serve until 31 December 2023.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Rise of the JEDI

Stellar Partnerships

I had a ‘feeling my age’ moment last month. I talked about seeing the first Star Wars movies as a kid, and the thrill of the big screen experience. The young woman I was meeting with said she wasn’t born when the Star Wars movies launched and was barely out of nappies when the prequel trilogy came along. I felt positively prehistoric. Star Wars came from a time when the baddies wore black, the good guys wore white- and everyone could tell the difference.

130
130
article thumbnail

Climate Change Gets Up Close and Personal for Board Members

INSEAD Knowledge

Shell’s directors are the first to face legal action for mismanaging climate risk. Two new INSEAD reports offer advice to board members seeking to avoid the same fate.

Legal 131
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Diary of a Shopify merchant: How to scale your affiliate partnership program

Impact

Ever wonder how Shopify merchants — like the stylish tumbler brand Corkcicle — increase revenue and create sustainable affiliate partnerships? Well, there’s a recipe for their success. But how can you use this recipe to integrate a successful affiliate program with your marketing strategy? The proof is in the pudding: affiliate marketing offers high rates of customer acquisition and revenue growth.

More Trending

article thumbnail

Selling Your First Franchise: How to Respond to Franchise Inquiries

Internicola Law Firm

Are you a new franchisor wondering what it takes to sell a franchise? Read on to learn how to respond to franchise inquiries and develop a sales process that works. For startup franchisors, responding to franchise inquiries the right way is a critical part of scaling your business. It can mean the difference between closing a sale or losing one – especially when it comes to working with franchise brokers in the future.

Legal 98
article thumbnail

How Family-Work Conflict Keeps Us Glued to Our Mobile Phones

INSEAD Knowledge

Torn between family obligations and work, many people can’t resist working on their phones after hours, creating a downward spiral for their well-being and home life.

110
110
article thumbnail

What Does Disruption Mean for Your Customer Loyalty?

ITA Group

What Does Disruption Mean for Your Customer Loyalty? Trying to predict the future is impossible because things are rapidly changing on a global scale—the speed of the next wave of disruption is truly unprecedented. But let’s focus on positives. We owe it to ourselves to take a deep breath and think through what brands can do right now to help ensure customer success in whatever plot twists the future holds. 6 Tips to Maintain Positive Connections With Customers Through Turmoil. 1.

81
article thumbnail

Cryptocurrencies and Central Bank Digital Currencies as Legal Tender: Implications for an Increasingly Digitalized Global Economy

Frost & Sullivan

The Digital Currency Universe: The first decentralized cryptocurrency, Bitcoin, was envisaged as an alternative to the conventional fiat currency, which can render millions financially vulnerable to sudden shifts in national monetary policies. Spearheading decentralization further, Ethereum emerged as a community technology platform in 2015 powering not just its own cryptocurrency, but also a decentralized financial system, and a range of other applications built on smart contracts.

Banking 72
article thumbnail

Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

article thumbnail

Why Strategic Plans Languish and Fail

PSMJ Resources Blog

There’s no question that strategic planning is essential for firm success. Yet despite this, the vast majority of strategic plans fail or fail to be fully or successfully implemented. Why is this the case and, more importantly, what can we do to ensure that our team and firm are on the winning side?

52
article thumbnail

Taming Your Inner Critic

INSEAD Knowledge

Eight concrete ways to lead a more contented life.

133
133
article thumbnail

Defining Hybrid Events With Attendee Experience in Mind

ITA Group

Defining Hybrid Events With Attendee Experience in Mind. Defining “hybrid” could be its own category in event design “Jeopardy!”. There’s a lot of buzz about the trend, yet you may still feel stumped about how to get it right. . You’re not alone. Although various surveys predict anywhere from 30-65% of meetings will be hybrid in 2022, GBTA reported 55% of companies are hesitant to host a hybrid event due to low attendee engagement concerns because of virtual networking complexities.

Energy 76
article thumbnail

Vulnerability Management: An Opportunity for MSPs

Channel Insider

New technologies like the Internet of Things (IoT) and artificial intelligence (AI) offer intriguing new markets for channel partners. However, as companies rely more on data and vastly increase complexity and devices, cybersecurity vulnerabilities also rise. A strong vulnerability management program is a must in these environments – and for companies undergoing digital transformation in general.

52
article thumbnail

How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

article thumbnail

Partnering with Private Equity Requires Alignment on Multiple Fronts

Borgman Capital

Read More in BizTimes Milwaukee (subscription required) Founder and Managing Director Sequoya Borgman was recently featured in BizTimes Milwaukee along with other industry thought-leaders discussing some misconceptions about private equity and how business owners can assess the right fit when considering a PE firm. “At the end of the day, no buyer wants the business to be more successful than a private equity buyer.

52
article thumbnail

Thinkers50 Radar 2022: Tamsen Webster

Thinkers 50

Tamsen Webster is a message strategist and an “idea whisperer.” She helps experts to make their ideas irresistible. By finding and building the stories that partners, customers and clients tell themselves, Tamara helps experts drive action from their ideas. The result? Real, transformative change. Tamsen’s book, Find Your Red Thread: Make Your Big Ideas Irresistible, provides a reliable process for connecting ideas to their intended audience.

52
article thumbnail

How to create a solid billing and finance strategy and strengthen your partnerships

Impact

Why are correct financial settings important? As you continue to set up your partnership program, let’s tackle the next important step: finance and budgeting. Partnerships comprise business agreements that require timely transactions and transparent billing. If you set up your finances well from the beginning, your program operations will be more effective, and your relationships with partners — more successful.

Finance 52
article thumbnail

Choosing a Business Management Software That’s Right for Your Organization

Aepiphanni

With so many business management software options available for business management solutions, choosing the perfect one for your business or organization can be overwhelming options are endless. However, there are some standards you can set in place to make the most informed decision possible when it comes to a business management solution that’s right for […].

52
article thumbnail

The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

article thumbnail

Piercing through the network veil: the rise of NDR in Cybersecurity

Frost & Sullivan

The internet from its first days in the form of Advanced Research Projects Agency Network (ARPANET) in the late 1960s to today has undergone a metamorphosis. It is a completely different beast now from what it used to be. The history of networking is short but extremely progressive filled with many breakthroughs. This rapid transformation in the underlying network has spiraled many businesses into higher orbits of productivity, profits & many a times into parlous territory.

article thumbnail

How to overcome the biggest barriers in partnership management

Remarkable Partnerships

Corporate fundraising can be a joy. But it can also be challenging. We know there are some particular pain points that come up time and time again – so wanted to address these for you below. This blog will give you the confidence, skills and tools you need to deliver a better partnership experience. This, in turn, will ensure your charity delivers its mission faster and with greater certainty.

article thumbnail

Attribution risk reports equip you to protect your partnership program

Impact

When running a large-scale partnership program, knowing who to trust can be complicated. The Attribution Risk report helps you protect the quality of your partners’ traffic by uncovering partners in your program that may be participating in attribution fraud. Attribution fraud happens when a partner uses malicious tactics to steal credit from another partner or source.

Credit 52
article thumbnail

Choosing a Business Management Software That’s Right for Your Organization

Aepiphanni

With so many business management software options available for business management solutions, choosing the perfect one for your business or organization can be overwhelming options are endless. However, there are some standards you can set in place to make the most informed decision possible when it comes to a business management solution that’s right for […].

52
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

BTD BRINGS M&A DISCIPLINES TO ASAP

BTD Consulting

Leading alliances to the next level requires more than doing the same things better. Alliance management practice can be complemented by analytic rigor, systems logic, and AI. BTD brings this expertise to the ASAP partnership for the benefit of all its members. The Association of Strategic Alliance Professionals (ASAP), a driving force behind the growing importance of alliances, can now take its members from strength to strength as BTD Consulting today announces its new commitment to ASAP as a G

article thumbnail

Value of Relationships

Managed Services Platform

Apple Podcasts: [link] Spotify: [link] People have to realize that relationships matter no matter what industry you’re in. If you can understand that, then you’ll be much more successful. It’s the same for MSPs. Relationships are extremely important for both you and your clients. MSPs are known for going in and fixing technology while the person isn’t at their desk.

52
article thumbnail

Marketing pros rate impact.com #1 in new Martech Record study

Impact

Independent trade publication Martech Record just released the results of a survey of North American marketing professionals about the partnership management technology they know, use, and prefer. Big reveal? The impact.com platform ranked consistently at the top across the board. The publication surveyed 135 marketers from agencies, brands, and publishers with an average of 10 years of marketing experience.

Retail 52
article thumbnail

What Your CEO Should Know about Partner Ecosystems (but didn’t know to ask)

Phoenix Consulting Group

I have been building partnering programs since the ’80s. What surprises me over my career as a partnering professional, and now as a consultant, is that I still have to explain why partners are crucial to business growth and viability. In fact, I can recount times I was grilled by C-level executives to justify resources and the very existence of the partner program.

article thumbnail

How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

article thumbnail

BTD brings M&A to ASAP

BTD Consulting

Leading alliances to the next level requires more than doing the same things better. Alliance management practice can be complemented by analytic rigor, systems logic, and AI. BTD brings this expertise to the ASAP partnership for the benefit of all its members. The Association of Strategic Alliance Professionals (ASAP), a driving force behind the growing importance of alliances, can now take its members from strength to strength as BTD Consulting today announces its new commitment to ASAP as a G

article thumbnail

ASKING QUALITY QUESTIONS

Be Partner Ready

You’ve heard it before: “the quality of your life is determined by the quality of the questions you ask” The non-profit sector is amidst an exciting evolution (in part due to the pandemic) causing changemakers to ask questions – many of them challenging. When we ask the right – or better – questions, we increase the chances of getting a better answer, and outcome.

article thumbnail

Thrio Applauded by Frost & Sullivan for Enabling Easy Innovation and Satisfying Critical Needs

Frost & Sullivan

San Antonio – April 11, 2022 – Frost & Sullivan recently analyzed the North American contact center industry and, based on its findings, recognizes Thrio with the 2022 North American Contact Center Enabling Technology Leadership Award. The company purpose-built its CCaaS platform to satisfy critical unmet needs in the contact center market. It also enables easier ongoing innovation.