Sat.May 20, 2023 - Fri.May 26, 2023

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How to be pirates in the navy

Stellar Partnerships

Steve Jobs famously said it was ‘more fun to be a pirate than to join the navy”. He meant that big bureaucracies are slower to change than start-ups. In Tendayi Viki’s book ‘Pirates in the Navy’ he thinks that it’s perfectly possible for innovators to thrive in a bigger environment and get all of the benefits of scale and support. Corporate partnership executives are just like pirates in the navy.

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What is Alliance Management?

Peter Simoons

During a recent conversation, I was asked what Alliance Management is. A seemingly simple question that goes back to the essence of our profession on which many books have already been written. We had a great conversation about it! Later on, looking at my own website I learned, to my surprise, that in the 13 years of writing this column I have written about many aspects of Alliance Management, but never about the basic question of, “What is Alliance Management?

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Growth and resilience through ecosystem building

McKinsey & Company

Effective ecosystem strategies can deliver valuable near-term benefits as well as generate long-term growth and resilience. Leaders are finding significant benefits already.

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What separates the next-gen PRM Software Platforms from traditional PRM Software Platforms?

Mindmatrix

While traditional PRM software has been instrumental in managing partner relationships,next-gen PRM software platforms advanced features and capabilities that set them apart from their predecessors. In this blog, we will explore the key factors that differentiate next-gen PRM software platforms from traditional PRM software platforms. By understanding these distinctions, businesses can make informed decisions when selecting a PRM software platform that aligns with their strategic goals and enabl

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Alibaba Pinpoints Partner Empowerment as APAC Opportunity

Channel Insider

Alibaba Cloud is looking to refresh its approach to the channel in a bid to expand its business across Asia-Pacific as it targets 500 global partners in the current financial year. To help get partners working quickly, the company has launched a new training portal. This includes enhanced product and service training and certifications, as well as resources to improve service capabilities.

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Celebrating 15 Years of Liberty: Empowering Interoperability in the Semiconductor Industry

ISTO / IEEE

As Liberty reaches its 15-year milestone, it is time to celebrate the contributions made by this consortium. Supported by IEEE-ISTO, Liberty has revolutionized the semiconductor industry by fostering interoperability and empowering collaboration among industry leaders. In this article, we review Liberty’s journey and highlight its transformative impact on the field.

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Reimagining the nursing workload: Finding time to close the workforce gap

McKinsey & Company

Redesigning care models through intentional delegation and potential tech enablement can free up nurses’ time.

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What All Tech Start-Ups Need to Succeed

INSEAD Knowledge

Entrepreneurs are, by nature, outliers with a strong desire for autonomy and impact. They prefer learning by doing and turn failures into lessons for future victories. But while these qualities allow for innovation, disruption of industries and at times remarkable changes to society, they can also lead to disastrous failures – for themselves, their ventures and even us all.

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Designated Driver: Why Complex Technology Environments Require a Steady Hand

Compare The Cloud

Monitoring software is designed to run in the background, operate quietly and only intervene when needed, much like a designated driver. While other applications and services are busy driving the business forward, monitoring software is diligently running scans and comparing states, silently examining behaviours, and checking that everything is acting responsibly.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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IBM Consulting unveils Center of Excellence for generative AI

IBM Business Partners

IBM Consulting has established a Center of Excellence for generative AI. It stands alongside IBM Consulting’s existing global AI and Automation practice, which includes 21,000 data and AI consultants who have conducted over 40,000 enterprise client engagements. The Center of Excellence (CoE) already has more than 1,000 consultants with specialized generative AI expertise that are engaging with a global set of clients to drive productivity in IT operations and core business processes like H

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The beauty market in 2023: A special State of Fashion report

McKinsey & Company

The glow of the beauty industry has proved hard to resist, attracting many new companies and investors. Brands must make differentiating choices to find success in this shifting and increasingly competitive landscape.

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??PUMA Thailand chooses impact.com and Lodestar Marketing to launch and manage their affiliate and partnerships program

Impact

PUMA is one of the world’s leading sports brands with over 14,000 employees spread over 120 countries. Its mission has always been focused on designing products for the fastest athletes on the planet, enhancing sports such as football, running and training, basketball, motorsports and golf with performance; and sport-inspired lifestyle products. In early 2022, PUMA started operating its Thailand subsidiary to fully penetrate the Thai market by offering a fuller product collection, investment in

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MSP Pricing Guide: How to Price Your Services in 7 Steps

Channel Insider

Managed service provider (MSP) pricing is a critical aspect of your business strategy, defining how you charge clients for your services and impacting overall profitability. To learn how to price your services, you should first understand the common MSP pricing models, including their pros and cons. After that, following key steps to set and establish your pricing while keeping certain tips in mind will ensure that you charge correctly and effectively.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Turning hybrid cloud security into a profit center

IBM Business Partners

As more enterprises move to hybrid cloud environments, hybrid cloud security has become imperative to business growth. According to a 2021 study by the IBM Institute for Business Value (IBV), 80% of executives expected their organizations to operate more than 10 distinct clouds by 2023, up from eight in 2020. “The scale of most enterprise hybrid cloud deployments is so vast and penetrates so deeply that the need for an all-in security culture is absolute,” says Shue-Jane Thompson, ma

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A monthly update on the state of the US consumer: May 2023

McKinsey & Company

Consumers’ views on the economy are diverging—and their behaviors are, too. Here’s the latest data from our ConsumerWise team.

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impact.com Continues Momentum in the First Quarter Fueled by Client Growth, New Product Offerings, and Leading Partnership Events

Impact

Q1 highlights include client and partner expansion, new product integrations and features, and more than a dozen industry awards and accolades NEW YORK — May 23, 2023 —impact.com, the world’s leading partnership management platform, announced today the company’s continued momentum in the first quarter, led by expanded client acquisition; new product offerings and integrations; and the company’s sold-out industry and client conference, impact Partnerships Experience (iPX) set for next month in Ne

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5 Steps Every Organization Can Take to Beat the Transformation Odds (Part 2) 

Planview Blog

The big idea associated with this blog series is improving your odds of making a transformation stick. In this post, you’ll jump back into the story of a large biotech company undergoing transformation the intelligent way – by leveraging the principles of organizational change management. Put another way, it means they attended, with clear intention, to “the people side of change.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Redefining the consumer experience: Diageo partners with SAP and IBM on global digital transformation

IBM Business Partners

In an era of evolving consumer preferences and economic uncertainties, the beverage industry stands as a vibrant reflection of changing trends and shifting priorities. Despite the challenges posed by inflation and the cost-of-living crisis, a dichotomy has emerged in consumer behavior, where individuals untouched by the crisis continue to indulge in their favorite beverages, while those directly affected pivot towards more affordable luxuries, such as a bottle of something special.

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Fintech in MENAP: A solid foundation for growth

McKinsey & Company

Fintech in the Middle East and North Africa is burgeoning, thanks to funding increases and revised licensing regimes. Sustaining growth will require concerted effort by businesses and governments.

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The Many Hats of a Family Business

Compass Point

This article is the second in the “20-Year Look Back” series by Tom Garrity, founder and managing partner of Compass Point Consulting, as he shares insights and reflections on two decades of supporting family business owners. If you missed the first post, you can find it here. A family business owner must wear a variety of hats and it can be a challenge knowing which hat to wear and when to keep the business and the family strong.

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Why brands should partner with UGC creators to build authentic connections

Impact

Whether showing off the latest drop from a favorite designer or sharing a #GRWM for date night—social media users constantly capture moments with their favorite products to share online. This trend is called user-generated content (UGC), and it’s one of the best ways to show authentic experiences with your brand to a larger audience. That’s because 80 percent of consumers see content posted by other people about a product before purchasing.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Configure an IBM Cloud Code Engine application to use custom domains

IBM Business Partners

IBM Cloud Code Engine is a fully managed, serverless platform that runs your containerized workloads, including web apps, microservices, event-driven functions or batch jobs. Code Engine even builds container images for you from your source code. All these workloads can seamlessly work together because they are all hosted within the same Kubernetes infrastructure.

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How to implement transformations for long-term impact

McKinsey & Company

When it comes to implementing large-scale organizational change, the most successful organizations commit themselves fully to the effort from start to finish.

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Penta Security Applauded by Frost & Sullivan for Safeguarding Applications and APIs from Sophisticated Threats and for Its Market-leading Position

Frost & Sullivan

SAN ANTONIO – May 25, 2023 – Frost & Sullivan recently assessed the web application firewall (WAF) industry and, based on its findings, recognizes Penta Security Systems with the 2023 South Korean Company of the Year Award. The company deploys WAPPLES, its International Computer Security Association (ICSA) Labs-certified WAF, in public cloud environments, such as AWS and Microsoft Azure, and uses its Security-as-a-Service (SECaaS) Cloudbric to support expedited cloud migration processes.

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Planview Named a Leader in Strategic Portfolio Management

Planview Blog

We are excited to announce that Planview has been recognized as a Leader in the April 2023 Gartner® Magic Quadrant for Strategic Portfolio Management for the second consecutive year. Planview was named a leader based on its Completeness of Vision and Ability to Execute. Planview is also recognized in the companion research, the April 2023 Gartner® Critical Capabilities for Strategic Portfolio Management and is ranked the highest in all three use cases for Strategic Portfolio Management.

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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Strengthening cybersecurity in life sciences with IBM and AWS

IBM Business Partners

Cloud is transforming the way life sciences organizations are doing business. Cloud computing offers the potential to redefine and personalize customer relationships, transform and optimize operations, improve governance and transparency, and expand business agility and capability. Leading life science companies are leveraging cloud for innovation around operational, revenue and business models.

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Age is just a number: How older adults view healthy aging

McKinsey & Company

The results of a survey from the McKinsey Health Institute shed light on the health perceptions and priorities of people aged 55 and older.

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Brand and Retail Participation in Manufacturing Innovation

CGS

Body Over the years, you have undoubtedly heard the stories chronicling large retailers’ decisions to invest in their manufacturing supply chains. Perhaps the most familiar are Walmart's historic commitments to buy products that support American jobs. Sam Walton launched the "Bring it Home to the USA" initiative in 1985, with the world's largest retailer making additional pledges to purchase hundreds of billions of dollars of products made, grown or assembled in America ever since.

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