Peter Simoons

FEBRUARY 13, 2022

In our Alliance Masterclasses we like to keep it very practical, in the sense that what we discuss in class can directly be applied to a participant’s situation. In between each lesson, we assign homework to apply the learnings to each individual situation and in the following lesson we will solicit feedback. Of course, we would like to know about our participants’ experience, but especially we are looking for learning points and areas that need further clarification.

Alliance management 246

Alliance management 246

Frost & Sullivan

FEBRUARY 15, 2022

SAN ANTONIO –Feb. 15, 2022– Frost & Sullivan’s recent analysis, 5G in Process Industries , finds that the limitations of 4G networks are enabling 5G technology to become an important ally for Industry 4.0. The high bandwidth and low latency provided by 5G networks are driving process industries to partner with strategic 5G providers. In addition to the organizational and economic benefits of industrial digitization, falling prices of technologies such as machine learning and Big Data a

Energy 97

Energy Utilities Government Collaboration 97

Stellar Partnerships

FEBRUARY 13, 2022

Think about your own inbox. Which emails do you respond to the quickest? Do some emails take a little more thought and time to write your response. Are there ones that you delete with no response? I receive around 10 ‘sales’ emails every day. It’s very rare that I reply to them. Some of them just aren’t relevant, some of them are generic and sometimes I’m just too busy so it’s easier to press delete.

Corporate partnerships 130

Corporate partnerships 130

TRG Blog

FEBRUARY 16, 2022

As more companies offer flexible work arrangements and allow employees to work remotely, whenever and wherever they need to, emotions are becoming increasingly like a luxury item that very few can get their hands on. Or are they?

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Chameleon Sales

FEBRUARY 18, 2022

In the past, we have discussed list cleansing and enhancement. We’ve espoused the importance of these processes. But now, let’s talk a little about how these processes work: how do you qualify and research your sales contacts. No Name, No Access. Let’s set the scene; you’re a salesperson on a mission, and you are moments away from landing a big sale.

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ClearPoint Strategy

FEBRUARY 15, 2022

Mistakes early on in your strategic plan can have major negative impacts and consequences later. You could need to redo your plan after eighteen months, lose staff buy-in, or fail to implement the strategic plan altogether. You don’t want to be left asking yourself, “What is a strategic plan really, and is ours any good?” months after you’ve implemented one.

Government 98

Government 98

TRG Blog

FEBRUARY 16, 2022

There was already a severe global shortage of hospitals and medical professionals pre-pandemic. Nurses, for instance, worked longer shifts, and hospitals, while still short-staffed, took in more patients than they could really handle. Furthermore, a significant portion of the healthcare budget was spent on chronic diseases.

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Thinkers 50

FEBRUARY 16, 2022

Thinkers50 in partnership with Deloitte presents: The Provocateurs: podcast series. EPISODE 1. ABOUT THIS EPISODE. Valerie Rainford: Passion Plus Purpose. If passion and purpose are the currency of business, then Valerie Rainford has a lifetime of wealth from which to draw. Now, the founder and CEO of Elloree Talent Strategies, she is author of the award-winning memoir Until the Brighter Tomorrow: One Woman’s Courageous Climb from the Projects to the Podium.

Banking 96

Banking Partnering capability and readiness Legal Collaboration 96

Frost & Sullivan

FEBRUARY 14, 2022

San Antonio – Feb. 15, 2022 – Frost & Sullivan’s recent analysis, Southeast Asian On-demand Food Delivery Market , finds that the industry presents promising growth opportunities for market participants. Increasing internet penetration and mobile applications and surging internet subscribers accelerate market expansion. The gross merchandise value (GMV) of the market in the region is likely to reach $49.72 billion by 2030, up from $15.15 billion in 2021, registering a compound annual g

Strategic partnership 98

Strategic partnership Government 98

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

ITA Group

FEBRUARY 17, 2022

The Top-Rated Incentive & SPIFF Rewards for Manufacturing Incentive Programs. In the past few years, manufacturing and retail organizations have increased the use of incentive programs to try and keep audiences engaged and loyal. Rebates and cash only go so far to motivate all roles inside your indirect channel and can be increasingly difficult to manage well with inventory, supply chain and suppliers in flux.

Retail 76

Retail 76

INSEAD Knowledge

FEBRUARY 16, 2022

How the airline industry is riding a transformation to sustainability.

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Impact

FEBRUARY 17, 2022

Influencer marketing costs. In 2020, the global value of influencer marketing was estimated at a whopping $9.7 billion, according to Influencer Marketing Hub. In a 2019 survey by Mediakix , 48 percent of marketers found influencer marketing return on investment (ROI) better than other channels while another 41 percent said the ROI was comparable. Meanwhile, 71 percent of respondents agreed that customer quality increases and traffic from influencer marketing performs better than other sources.

Utilities 59

Utilities Partnership management 59

Frost & Sullivan

FEBRUARY 16, 2022

Driven by the conviction that online retail of automotive parts and accessories will be a $40 billion market by the end of this decade, GM announced the launch of a new online marketplace early this January. It is not a new idea – several automakers have been selling online for a while now, albeit in a limited way. However, what this initiative does is take the idea up several notches.

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Retail Finance 97

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Tackle.io

FEBRUARY 17, 2022

Victoria Celis, Cloud Marketplace Manager at CrowdStrike ; Lauren Guidry, Director of Global Deal Desk at Pluralsight (formerly A Cloud Guru); and Paul Horn, Director of Microsoft Alliance for Nasuni joined Tackle for a webinar about the opportunities of Marketplace and scaling operations to match Marketplace success. Each of the panelists discussed the benefits (and realities) of joining a Cloud Marketplace, the challenges they faced and the lessons they learned along the way.

Finance 52

Finance Utilities Sales leadership Legal 52

INSEAD Knowledge

FEBRUARY 15, 2022

A new approach to uncovering the sum of all the parts of a modern firm.

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Impact

FEBRUARY 17, 2022

Singapore – Dentsu International (dentsu) Singapore has formed an alliance with leading partnership management platform, impact.com to enable and accelerate partnership opportunities for clients globally. The alliance will enable dentsu to leverage impact.com’s purpose-built performance platform to manage its client partnership activity at considerable scale.

Partnership management 52

Partnership management Channels and alliances Ecosystems 52

The 2112 Group

FEBRUARY 16, 2022

The pandemic economy created unnatural growth and spikes for many vendors, creating a hangover effect that challenges performance and growth. The solution? Get boring. By Larry Walsh. The most prescient comment a channel chief made to me at the beginning of the month was this: “A twelfth of the year is over, but I haven’t made a twelfth of my number.”.

Collaboration 52

Collaboration 52

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Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

Tackle.io

FEBRUARY 17, 2022

Victoria Celis, Cloud Marketplace Manager at CrowdStrike ; Lauren Guidry, Director of Global Deal Desk at Pluralsight (formerly A Cloud Guru); and Paul Horn, Director of Microsoft Alliance for Nasuni joined Tackle for a webinar about the opportunities of Marketplace and scaling operations to match Marketplace success. . Each of the panelists discussed the benefits (and realities) of joining a Cloud Marketplace, the challenges they faced and the lessons they learned along the way.

Finance 52

Finance Utilities Sales leadership Legal 52

INSEAD Knowledge

FEBRUARY 14, 2022

Why formal structures and greater diversity create status disagreements and how to fix the issue.

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Impact

FEBRUARY 17, 2022

Influencer marketing can be an incredibly effective and rewarding way for brands to find customers, make sales, increase brand loyalty, and build trust. In fact, 63 percent of customers trust influencers’ thoughts about brands more than they trust the brands themselves. To make influencer marketing work at scale and to maintain mutually beneficial relationships with your influencers, you need to determine how to find and partner with influencers, how to track their success, and how to efficientl

Retail 52

Retail 52

Frost & Sullivan

FEBRUARY 16, 2022

SAN ANTONIO – Feb. 16, 2022 – The energy industry is undergoing the most dynamic evolution in its 150-year history, shares Frost & Sullivan in its white paper “Tectonic Shifts in the Energy Industry”. Oil and gas companies, by rebranding as energy companies and moving beyond petrochemicals, aim to power the world regardless of technology. Growing cybersecurity risks, lack of ability to fully leverage information, the unpredictability of renewable energy, and the struggle to optimize operatio

Energy 52

Energy Utilities Risk mitigation Ecosystems 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Borgman Capital

FEBRUARY 15, 2022

Read More “As we continue to expand Borgman Capital’s Private Equity platform, Marit will play an integral role in the execution of our firm’s strategic goals,” stated Sequoya Borgman, Founder and Managing Director. “We could not be happier to have someone with Marit’s experience on our team as we continue investing capital on behalf of our investors.”.

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Managed Services Platform

FEBRUARY 12, 2022

Apple Podcasts: [link] Spotify: [link].

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Impact

FEBRUARY 16, 2022

Getting your impact.com partnership program off the ground may have involved an exciting flurry of recruiting or onboarding activity to get those first key partners up and running. But recruitment is by no means once-and-done. Continual partner recruitment is essential to any healthy partnership program, especially if your brand isn’t a household name yet.

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Frost & Sullivan

FEBRUARY 16, 2022

SAN ANTONIO – Feb. 16, 2022 – The energy industry is undergoing the most dynamic evolution in its 150-year history, shares Frost & Sullivan in its white paper “Tectonic Shifts in the Energy Industry”. Oil and gas companies, by rebranding as energy companies and moving beyond petrochemicals, aim to power the world regardless of technology. Growing cybersecurity risks, lack of ability to fully leverage information, the unpredictability of renewable energy, and the struggle to optimize operatio

Energy 52

Energy Risk mitigation Utilities Ecosystems 52

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IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

Thinkers 50

FEBRUARY 17, 2022

Vanessa Bohns is a social psychologist, professor of organizational behavior at Cornell University, and author of You Have More Influence Than You Think: How we underestimate our power of persuasion, and why it matters , which was included as one of the Financial Times’ top business titles of the month. On Tuesday, 22 February, Stuart Crainer will engage in conversation with Vanessa Bohns as part of the Thinkers50 Radar 2022 LinkedIn Live series, in partnership with Deloitte.

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Magnetrix

FEBRUARY 17, 2022

Listen to the podcast with guest speaker: Autum Grimm of PartnerTap. Aired on February 15, 2022. Table of contents: Introduction. What do organizations need to consider if creating long-term revenue through partnerships is their end-goal? Secret #1: Build strong relationships with your channel partners. Secret #2: Have a winning channel strategy. Select partners who are aligned with your channel strategy.

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Channel strategies Ecosystems Successful channels Business development 52

Impact

FEBRUARY 15, 2022

The post Why Tapping Into Publisher and Influencer Partnerships is Key for Retailers’ Success in 2022 appeared first on impact.com.

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Retail 52