Sat.Jun 06, 2020 - Fri.Jun 12, 2020

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Ed Rigsbee’s Raw & Unedited with Dawn Tiura (SIG.org): Doubling Meeting Attendance by Going Virtual

Rigsbee Research

Convert your event from live to virtual and double meeting attendance in 6 weeks. Dawn Tiura, CEO & President at Sourcing Industry Group, a membership association of over 400 Global 1000 companies…representing an annual spend of $11 Trillion, shared her success in converting her live meeting to virtual in 6 weeks. With only 19 employees, […].

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I have an ego

Jake Jorgovan

I have an ego. Yep. Plain and simple. Not gonna deny it. I have an ego. At times, this has made me come off as arrogant. But, this ego has also helped me thrive into who I have become today. This article is about ego. The ego in you. The ego in me. The ego in all of us. It's about that inner struggle we all face. Ego has it's downsides. It can lead to us making arrogant business decisions.

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Plan Events Effectively While Working Remotely

AM Consulting

As an event planner during this time of the pandemic, most in-person meetings have likely been postponed for the foreseeable future and we’re all anxious for events to return. It’s likely for those first meetings, you’ll need to schedule venues and plan remotely. For us at Alliances Management, this is business as usual as we […]. The post Plan Events Effectively While Working Remotely appeared first on Alliances Management Consulting.

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Big Idea: Expand Enablement to Everyone

The 2112 Group

Making training available to everyone will cultivate a strong, capable labor pool while showing empathy to partners and their families. By Larry Walsh and Anonymous. Introduction by Larry Walsh. At the height of the pandemic, a friend and colleague penned this piece about the value of extending training and enablement resources to everyone. The big idea: Enablement shouldn’t end with employment and vendors can help themselves by providing access to training and learning to former, furloughed, an

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Ed Rigsbee’s Raw & Unedited with Tom Papas (WSRCA): Going by the Book

Rigsbee Research

Tom Papas, Executive Director Western States Roofing Contractors Association shares his perspective on following bylaws, leader fiduciary responsibility and quality governance. He suggests association executives rely on the law, common sense and empirical knowledge to stay on course. The post Ed Rigsbee’s Raw & Unedited with Tom Papas (WSRCA): Going by the Book appeared first on Ed Rigsbee association and membership growth.

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Ecosystem Partnerships Extend and Evolve Alliances

Phoenix Consulting Group

Published by TIDWIT Inc. at June 2, 2020. An interview with Norma Watenpaugh, CEO & Founding Principal, Phoenix Consulting Group. Q: You have been involved with the channel and emerging ecosystems for some time. How has the concept of partnership evolved over the past several years? NW: I would not say the concept of partnership has evolved so much as a recognition of how partnerships extend and enhance the business has evolved, especially with respect to channels.

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Big Idea: Expand Enablement to Everyone

The 2112 Group

Making training available to everyone will cultivate a strong, capable labor pool while showing empathy to partners and their families. By Larry Walsh and Anonymous. Introduction by Larry Walsh. At the height of the pandemic, a friend and colleague penned this piece about the value of extending training and enablement resources to everyone. The big idea: Enablement shouldn’t end with employment and vendors can help themselves by providing access to training and learning to former, furloughed, an

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One-hit wonder Partners: How the Right Partner Journey Can Help

Impartner

Don’t let your partners be a one-hit wonder. Too many partners stop by your program, throw a lead out the window and go back to their work — only to drop off the next lead to your competitors. Don’t let this happen to your channel program. Create loyal partners and get them revenue-ready by giving them the right experience with the proper journey built out specifically for them.

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The Essential Guide to Partner Planning

PLM Alliances

Build your partner planning framework. Partner planning aims to have the right quantity of products in the right places at the right times to satisfy customer demand in an efficient, cost-effective manner. While the concept seems elementary on the surface, the complexity arises once you dig deeper. A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Global energy demand will return – but how?

The Capital Alliance Blog

By Neal Patel. Managing Director, Capital Alliance, and Energy Infrastructure Specialist, Oaklins. Three unprecedented events coincided to dramatically impact both supply and demand in energy markets worldwide. Middle-market oil and gas companies are feeling the pain. Yet we believe energy markets will rebound, depending on the answers to several key questions.

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Develop a Plan to Rebound by John Dinkel

Dinkel Business Development

I participated in a panel discussion not too long ago with a colleague that has a local marketing firm. We were addressing a specific industry group about marketing and business development tactics and how they’ve changed during the pandemic. We talked a lot about adjusting your marketing tactics, going virtual with events, building your relationships with COI’s but then one common theme we both kept coming back to was planning.

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It matters how platforms label manipulated media. Here are 12 principles designers should follow.

Partnership on AI

To label or not to label: When might labels cause more harm than good? Manipulated photos and videos flood our fragmented, polluted, and increasingly automated information ecosystem, from a synthetically generated “deepfake,” to the far more common problem of older images resurfacing and being shared with a different context. While research is still limited, there is some empirical support to show visuals tend to be both more memorable and more widely shared than text-only posts, heightening the

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How a Channel Partner Recruitment Strategy Closes The Deal

PLM Alliances

Over the past several weeks, we’ve focused on the key pre-engagement stages of shaping your partner channel, which we’ve bucketed into four key steps: Determining the needs of your channel. Creating a truly effective value proposition. Developing a targeted approach to find the partners your channel needs. Profiling your partners effectively to recruit more effectively.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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How to Use Partner Scoring to Increase Channel ROI

PLM Alliances

Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? A robust partner scoring method helps you understand partner strengths and weaknesses and increase return on each one. Partner scoring helps you: Manage your portfolio of partners. Best select who to manage.

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How to Drive Impact with Channel Capacity Planning

PLM Alliances

Effective channel management is all about driving customer wins, managing channel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. Having a useful partner capacity planning model is a critical tool for making that happen.

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7 Examples of Partner Incentives With a Proven Positive ROI

PLM Alliances

Channel partner incentives are often the largest single channel management spend for many channel leaders today and they raise a myriad of challenges. The first challenge is the pressure from the finance executives to meet cost of sales objectives that limit your ability to invest, even when it seems to make sense. Second is pressure from the product teams to create incentives that help new products expand, scale existing products or keep a legacy product relevant in the market longer.

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How Your Partner Business Proposition Gives You An Advantage

PLM Alliances

The essential first step to partner recruiting is to strengthen your partner business proposition. The partner business proposition is the value the channel receives from selling your company’s products and solutions. Forming a strong partner business proposition is a key part of improving your channel recruitment. You are probably familiar with the concept of a value proposition — the compelling statement detailing the value of a product or service relative to the competition.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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How To Use Partner Enablement to Fuel A Successful Channel

PLM Alliances

A widespread problem with a partner channel is lower than expected revenue growth or inconsistent returns from your partners. In cases like this, the culprit may be what you are doing or not doing to enable your partners success. Ultimately, your job as a channel leader is to create an environment where your partners are motivated to work to your strategic goals, and enabled in a way that will make them successful.