Partner Path
JANUARY 22, 2025
Should you double-down or branch out? We are often asked for advice on a crucial decision: should partnership leaders double down on their current partners to deliver better results, or should they recruit new ones?
Jake Jorgovan
JANUARY 21, 2025
Updated: January 2025 Facing financial management challenges in your business? You're not alone. Many companies struggle with complex financial strategies and decision-making. This can feel overwhelming, especially without a full-time CFO. But there's a solution. Introducing the top fractional CFO consultants and consulting firms. This article provides: A curated list of elite fractional CFO firms.
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Peter Simoons
JANUARY 19, 2025
I vividly recall one of the first workshops I facilitated for a client. The CEO opened the session by emphasising not only the importance of alliances to their company but also the vital role transparent communication plays in making them successful. He shared a principle embedded in their company culture: transparency. Whether dealing with a job candidate or a potential partner who wasnt the right fit, they always communicated openly, yet positively.
Channel Insider
JANUARY 24, 2025
ServiceNow recently announced changes to its global partner program, including quadrupling its investment in new incentives and specializations for assisting partners seeking to capitalize on the growth of ServiceNow AI solutions. New partner opportunities span financial incentives and brand credibility Through eligible discounts, rebates, and valuable credits that can be applied to training, professional services, and other practice-building resources.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Frost & Sullivan
JANUARY 24, 2025
As industries undergo rapid transformation, emerging technologies are driving significant disruption across key sectors, enabling smarter decisions and fostering sustainable growth. From artificial intelligence (AI) to advanced materials , Frost & Sullivans 15th Edition of the Top 50 Technologies provides critical insights to empower organizations in making strategic build, buy, or borrow decisions.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
SEO Magazine
JANUARY 23, 2025
Leveraging AI and LLMs for SEO offers a fresh approach to staying ahead in digital marketing.Tap into search trends with AI-powered insights and use language models to identify relevant keywords a winning combo for creating content that truly resonates with your audience.Stay a step ahead by deploying a quad-pronged strategy:enlisting chatbots to drive engagement, cracking the code of consumer trends with analytics, streamlining SEO tasks, and unraveling competitors’ secrets with AI exper
Channel Insider
JANUARY 22, 2025
Attack surface management platform vendor Liongard kicked off 2025 with the appointments of David Powell as the companys new chief revenue officer and Brook Lee as its new VP of Community and Channel. Lee spoke with Channel Insider to share more about why she joined the Liongard team and how her role will impact partners. PAC return and virtual and live events enhancements top Lees list of priorities Lee is new to the role at Liongard, but Liongard is not new to the channel and to its extensive,
TRG Blog
JANUARY 21, 2025
The comprehensive hotel management solution, Infor HMS , is built upon a multi-tenant cloud architecture. This solution provides hoteliers with advanced analytics and mobile capabilities, enabling data-driven decisions based on guest insights to improve their experience.
Jake Jorgovan
JANUARY 21, 2025
Updated: January 2025 The retail landscape transforms on a daily basis, led by emerging trends popping up, along with new regulations and influences. To remain competitive, successful retail professionals, including employees and managers, are characterized by their forward-thinking approach and adaptability to new market trends. They stay informed about the latest consumer behaviors and technological advancements, ensuring they remain competitive and relevant in a dynamic marketplace.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
PSMJ Resources Blog
JANUARY 21, 2025
They dont teach the business side of architecture, engineering, or construction (AEC) in most technical degree programs. We know this and it will never change. So, new professionals must learn these skills through professional development and on-the-job traininga process that can often be slow (for the individual) and costly (for the firm).
ClearPoint Strategy
JANUARY 24, 2025
See the six essential steps in annual planning, and how software can help.
TRG Blog
JANUARY 19, 2025
Software as a Service (SaaS) offers cloud-based solutions that eliminate the need for costly hardware setups and complex maintenance needs. It has received widespread adoption without showing any signs of stopping. It has become the driving force for many digital transformation projects in recent years, and for good reason.
Jake Jorgovan
JANUARY 20, 2025
The executive search industry is changing fast, thanks to AI. Gone are the days when finding top execs was all about who you know and gut feelings. Now, AI is stepping in with its data crunching and algorithms, making the hunt for leadership talent quicker, smarter, and fairer. In this article, we'll explore how AI is shaking things up. We'll show you how AI tools are streamlining the search process, cutting through biases, and upping the game in finding the right leaders.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
PSMJ Resources Blog
JANUARY 21, 2025
PSMJ is pleased to a nno unced the addition of George Barsom to its team of advisors providing sellside, buyside, and related advisory services to AEC firm owners and investors.
Channel Insider
JANUARY 21, 2025
Global cybersecurity company Trend Micro has announced a new FedRAMP Authorization to Operate (ATO) for its Trend Vision One for Government platform, helping establish Trend Micro as a leader in compliant zero-trust solutions. Vision One and zero-trust solutions now available for government customers This new authorization will enable Trend Micro to bring its platform to federal government customers to help stop adversaries and strengthen their cybersecurity posture.
INSEAD Knowledge
JANUARY 22, 2025
In a dynamic business environment, leaders often need to implement new strategic initiatives from new business models to new technologies or workflows. But change is never easy.The success of new initiatives depends on whether leaders win the support of actors within the organisation. In other words, it is a matter of influence. In this podcast with Vibha Gaba, the Berghmans Lhoist Chaired Professor of Entrepreneurial Leadership at INSEAD, we discuss the forces at play when leaders try to drive
Jake Jorgovan
JANUARY 24, 2025
Todays business environment is incredibly dynamic. Thats why flexibility and strategic workforce planning are key to staying competitive. One approach that offers both is the temp-to-perm hiring strategy, which leverages temporary staffing to meet immediate business needs while also building a pipeline for future talent. This model shoots two birds with one stone: it provides a solution to short-term staffing requirements and serves as a proving ground for potential long-term employees.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Binfire Collaboration Blog
JANUARY 21, 2025
The Internet of Things (IoT) is changing the way that businesses operate around the globe. As more and more mundane objects are connected to the internet, such as sensors, machines, and even cars, companies can now collect data that was previously unimaginable. AI is making it easier for businesses to connect their IoT devices, manage them more efficiently, and use the data they collect to make better decisions.
Channel Insider
JANUARY 23, 2025
Davin Jackson, cybersecurity media personality for eSecurity Planet , joins host Katie Bavoso for this week’s Channel Insider: Partner POV. Jackson explains what drew him to pursue a career in cybersecurity, but says he didn’t always feel like he belonged. He says he didn’t see cybersecurity experts that looked like him until he met his mentor.
SEO Magazine
JANUARY 20, 2025
Artificial Intelligence (AI) has become an integral part of web development and website design, especially due to its ability to improve the usability and functionality of websites. It can help predict user trends regarding preferences and dislikes by analyzing customer data sets and communication patterns. It enables businesses to offer tailored solutions that are more suitable for their target audience than ever before.
Jake Jorgovan
JANUARY 23, 2025
Programmatic advertising has transformed how brands connect with audiences, evolving from rudimentary automated buying to a sophisticated ecosystem that optimizes ad spending through real-time bidding and machine learning. Its significance in the digital context continues to surge, with projections indicating a rise to $2772.7 billion by 2028. As we approach 2025, the market is being shaped by several trends: AI-driven optimization Contextual targeting Cross-channel attribution Emerging formats
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Partnership on AI
JANUARY 22, 2025
Share Our Blog / Blog Inclusion in the Algorithm: A Q&A with CDTs Ariana Aboulafia on AI and Disability Thalia Khan January 22, 2025 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> Ariana Aboulafia is an attorney with a strong background in public interest advocacy her expertise spans disability rights, technology, criminal law, and the First Amendment.
Channel Insider
JANUARY 23, 2025
Java enablement platform company Azul recently announced the launch of its new compliance support offering. The suite of solutions addresses the compliance needs of organizations now under the mandate of the Digital Operational Resilience Act (DORA) across the European Union. New tools address complex needs as DORA takes effect Effective Jan. 17, DORA applies to financial institutions within the EU and organizations who actively conduct business in the region.
SEO Magazine
JANUARY 20, 2025
In the constantly shifting landscape of SEO, you might wonder if keywords still play a part.They sure do, but not in the way they used to.Suddenly, Google’s revamped ranking algorithm makes it crystal clear:our SEO playbook needs a refresh, statwith a laser-like focus on keywords, from deciphering keyword evolution and its influence on content quality to analyzing user intent versus mere word count.Keywords are far from obsolete.
Jake Jorgovan
JANUARY 23, 2025
Healthcare recruitment is a complex and ongoing challenge for growing organizations. As hospitals and clinics expand, they face increasing pressure to find the right talent quickly. Traditional hiring methods often fall short when dealing with the high demand and specialized roles required in healthcare. This is where healthcare RPO (recruitment process outsourcing) comes in.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Planview Blog
JANUARY 21, 2025
The automotive industry is at a pivotal moment. As we enter 2025, automakers are navigating a rapidly shifting landscape shaped by technological innovation, electrification, and evolving consumer expectations. This year promises to bring transformative changes , driven by the software-defined vehicles (SDVs) challenge, the push to be profitable, and the convergence of automotive and technology ecosystems.
Channel Insider
JANUARY 22, 2025
IT services company Cognizant and cybersecurity provider CrowdStrike have announced a strategic partnership to drive enterprise cybersecurity transformation to deliver cybersecurity services that are powered by the AI-native CrowdStrike Falcon cyber platform. Cognizant will now leverage CrowdStrike tools to streamline SecOps Through this partnership, Cognizant will leverage Falcon Next-Gen SIEM and Falcon Cloud Security products to help organizations streamline security operations and threat mit
Mindmatrix
JANUARY 23, 2025
In 2025, channel marketing continues to be a cornerstone for businesses seeking to expand their market reach and strengthen partnerships. The channel marketing benefits include improved sales, mutual success, and greater growth opportunities for both businesses and their partners. The essence of channel marketing lies in empowering distributors, resellers, and other partners to effectively promote and sell your products or services.
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